Many of us, myself included, get uncomfortable promoting our own businesses. Talking about yourself isn’t always fun. It can be difficult knowing what to say and how to get your message across. Social media can
Blog
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Marketing
The Advantages of Being A Small Business: Why It Can Pay To Be The Little Guy
Before I launched Ellen Grace Marketing in 2015, I had the privilege to work with several large retailers. Working for companies such as Nordstrom, Harry & David, DFS Galleria, and Leslie’s Pool Supplies, I learned
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Marketing
SEO 101: Simple Tips to Get Your Website Noticed
As a business owner, you are likely to find yourself wearing all kinds of hats. There are so many things to think about and plan for. One area that often gets neglected or overlooked is
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Marketing
The Power of Organization: Using Basecamp to Execute Your Marketing Plan
A marketing plan isn’t a true plan unless you have specific goals in mind that you are striving to reach. As you move forward with your marketing plan, you’ll need a clear purpose in order
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Marketing
Building An Email List That Works
When people think about marketing their businesses online, the first thing they usually think of is social media. While social networking sites can yield great results, you have limited control over your reach (think algorithm).
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Business
It’s Not All About Sales – Margins Are Key For Business Success!
When measuring business success, many people will look at the sales, and leave it at that. However, success is not just about sales. A critical element in the success of your business, is your margin
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Marketing
Instagram Engagement & Authenticity
Reach More People by Keeping It Real! Business owners large and small utilize Instagram to build relationships. Whether you are posting every day or every week, you’re likely seeing some levels of engagement with your
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Marketing
How To Use Analytics to Create A Marketing Plan That Works
Are You Spending Your Marketing Dollars Wisely? Business owners spend thousands of dollars on marketing every year and the way you spend your money should be strategic, driving your best customers to your website. Many
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Business
7 Ways To Build Relationships With Your Customers
Creating Trust Through Your Marketing One of the keys to running a successful business, is to build relationships with your customers and clients. Nobody wants to do business or buy products from someone they don’t
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Business
How Listening To Your Clients Will Improve Your Marketing Strategy
What goes into a good marketing strategy? We have been conditioned to believe that marketing your products or services is to simply make people aware of them and convince them to buy. But marketing is
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