When setting the pricing for your business, it’s important to know how to charge a fair price for your products and services, while still leaving room to generate a profit. Finding the right balance can
Blog
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Business
Bring Customers in the Door – A Guide for Retailers
With so many people going online for their shopping needs, brick-and-mortar stores need a way to stay competitive. There are many benefits to the in-store experience but retailers need to make sure their marketing strategies
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Marketing
How Improving Your Sales Mix Can Increase Profits
For all businesses, especially smaller and growing ones, it is important to understand how the items and services that are sold, translate into profits. A big part of this is your sales mix, and knowing
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Marketing
Micro vs Macro Content – How to Build Both Into Your Marketing Plan
You’ve likely heard the phrase “content is king.” While this can be very true, it’s important to look at the different types of content and how they can be used in your marketing plan. We
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Business
Improving Your Bottom Line – How To Maximize The “Value” In Your Business
People are always looking for value. Whether you are buying a car, purchasing a flight, or shopping for a new computer, you will likely shop around a bit to find the best value. You should
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Sales
Tracking & Scorecarding – The Keys To Sales Growth
As a business owner, it’s important to track, measure, and score your sales efforts. This includes tracking your marketing ROI, your sales forecast, and the efforts of your sales reps and teams. Using scorecards to
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Sales
Sales Forecasting: Why It’s So Important For Sales
Sales Forecasting is one of the most important aspects of your business. It will help you set goals, allocate resources, avoid shortfalls, and make smart decisions for the future of your company. It will help
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Marketing
7 Non-Salesy Ways To Market Your Business
Many of us, myself included, get uncomfortable promoting our own businesses. Talking about yourself isn’t always fun. It can be difficult knowing what to say and how to get your message across. Social media can
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Marketing
The Advantages of Being A Small Business: Why It Can Pay To Be The Little Guy
Before I launched Ellen Grace Marketing in 2015, I had the privilege to work with several large retailers. Working for companies such as Nordstrom, Harry & David, DFS Galleria, and Leslie’s Pool Supplies, I learned
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Marketing
SEO 101: Simple Tips to Get Your Website Noticed
As a business owner, you are likely to find yourself wearing all kinds of hats. There are so many things to think about and plan for. One area that often gets neglected or overlooked is
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