People are always looking for value. Whether you are buying a car, purchasing a flight, or shopping for a new computer, you will likely shop around a bit to find the best value. You should
Blog
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Sales
Tracking & Scorecarding – The Keys To Sales Growth
As a business owner, it’s important to track, measure, and score your sales efforts. This includes tracking your marketing ROI, your sales forecast, and the efforts of your sales reps and teams. Using scorecards to
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Sales
Sales Forecasting: Why It’s So Important For Sales
Sales Forecasting is one of the most important aspects of your business. It will help you set goals, allocate resources, avoid shortfalls, and make smart decisions for the future of your company. It will help
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Marketing
7 Non-Salesy Ways To Market Your Business
Many of us, myself included, get uncomfortable promoting our own businesses. Talking about yourself isn’t always fun. It can be difficult knowing what to say and how to get your message across. Social media can
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Marketing
The Advantages of Being A Small Business: Why It Can Pay To Be The Little Guy
Before I launched Ellen Grace Marketing in 2015, I had the privilege to work with several large retailers. Working for companies such as Nordstrom, Harry & David, DFS Galleria, and Leslie’s Pool Supplies, I learned
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Marketing
SEO 101: Simple Tips to Get Your Website Noticed
As a business owner, you are likely to find yourself wearing all kinds of hats. There are so many things to think about and plan for. One area that often gets neglected or overlooked is
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Marketing
The Power of Organization: Using Basecamp to Execute Your Marketing Plan
A marketing plan isn’t a true plan unless you have specific goals in mind that you are striving to reach. As you move forward with your marketing plan, you’ll need a clear purpose in order
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Marketing
Building An Email List That Works
When people think about marketing their businesses online, the first thing they usually think of is social media. While social networking sites can yield great results, you have limited control over your reach (think algorithm).
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Business
It’s Not All About Sales – Margins Are Key For Business Success!
When measuring business success, many people will look at the sales, and leave it at that. However, success is not just about sales. A critical element in the success of your business, is your margin
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Marketing
Instagram Engagement & Authenticity
Reach More People by Keeping It Real! Business owners large and small utilize Instagram to build relationships. Whether you are posting every day or every week, you’re likely seeing some levels of engagement with your
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