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the blog.

Replacing Your Marketing Funnel With a Marketing Hourglass

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2021/10/Marketing-Funnel_Hourglass_Hero.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Replacing Your Marketing Funnel With a Marketing Hourglass" srcset="https://ellengracemarketing.com/wp-content/uploads/2021/10/Marketing-Funnel_Hourglass_Hero.png 750w, https://ellengracemarketing.com/wp-content/uploads/2021/10/Marketing-Funnel_Hourglass_Hero-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/replacing-your-marketing-funnel-with-a-marketing-hourglass/" data-jpibfi-post-title="Replacing Your Marketing Funnel With a Marketing Hourglass" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2021/10/Marketing-Funnel_Hourglass_Hero.png" >

Marketing & Business Strategies

Replacing Your Marketing Funnel With a Marketing Hourglass

November 11, 2021

Email Marketing: Building Community and Generating Sales

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2021/09/Email-Marketing-Blog-Hero.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Email Marketing: Building Community and Generating Sales" srcset="https://ellengracemarketing.com/wp-content/uploads/2021/09/Email-Marketing-Blog-Hero.png 750w, https://ellengracemarketing.com/wp-content/uploads/2021/09/Email-Marketing-Blog-Hero-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/email-marketing-building-community-and-generating-sales/" data-jpibfi-post-title="Email Marketing: Building Community and Generating Sales" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2021/09/Email-Marketing-Blog-Hero.png" >

Marketing & Business Strategies

Email Marketing: Building Community and Generating Sales

October 14, 2021

Jump-Start Your Marketing with a 90-Day Roadmap

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2021/08/JumpStart-Your-Marketing-90Day-Roadmap.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Jump-Start Your Marketing with a 90-Day Roadmap" srcset="https://ellengracemarketing.com/wp-content/uploads/2021/08/JumpStart-Your-Marketing-90Day-Roadmap.png 750w, https://ellengracemarketing.com/wp-content/uploads/2021/08/JumpStart-Your-Marketing-90Day-Roadmap-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/jump-start-your-marketing-with-a-90-day-roadmap/" data-jpibfi-post-title="Jump-Start Your Marketing with a 90-Day Roadmap" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2021/08/JumpStart-Your-Marketing-90Day-Roadmap.png" >

Marketing & Business Strategies

Jump-Start Your Marketing with a 90-Day Roadmap

September 16, 2021

3 Must-Haves Every Business Needs to Reach New Clients and Stay in Front of Their Current Ones

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2021/08/3-must-haves-for-marketing.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="3 Must-Haves Every Business Needs to Reach New Clients and Stay in Front of Their Current Ones" srcset="https://ellengracemarketing.com/wp-content/uploads/2021/08/3-must-haves-for-marketing.png 750w, https://ellengracemarketing.com/wp-content/uploads/2021/08/3-must-haves-for-marketing-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/3-must-haves-to-reach-new-clients/" data-jpibfi-post-title="3 Must-Haves Every Business Needs to Reach New Clients and Stay in Front of Their Current Ones" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2021/08/3-must-haves-for-marketing.png" >

Marketing Implementation

3 Must-Haves Every Business Needs to Reach New Clients and Stay in Front of Their Current Ones

August 19, 2021

7 Ways to Repurpose Your Content to Drive New Traffic to Your Website

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2021/06/Repurpose-Your-Content-to-Drive-Traffic.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="7 Ways to Repurpose Your Content to Drive New Traffic to Your Website" srcset="https://ellengracemarketing.com/wp-content/uploads/2021/06/Repurpose-Your-Content-to-Drive-Traffic.png 750w, https://ellengracemarketing.com/wp-content/uploads/2021/06/Repurpose-Your-Content-to-Drive-Traffic-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/7-ways-to-repurpose-your-content-to-drive-new-traffic-to-your-website/" data-jpibfi-post-title="7 Ways to Repurpose Your Content to Drive New Traffic to Your Website" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2021/06/Repurpose-Your-Content-to-Drive-Traffic.png" >

Content Marketing

7 Ways to Repurpose Your Content to Drive New Traffic to Your Website

July 13, 2021

Marketing Strategy for Your Business: Your Roadmap to Success

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2021/04/Marketing-Strategy-and-Roadmap.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Marketing Strategy for Your Business: Your Roadmap to Success" srcset="https://ellengracemarketing.com/wp-content/uploads/2021/04/Marketing-Strategy-and-Roadmap.png 750w, https://ellengracemarketing.com/wp-content/uploads/2021/04/Marketing-Strategy-and-Roadmap-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/marketing-strategy-for-your-business-your-roadmap-to-success/" data-jpibfi-post-title="Marketing Strategy for Your Business: Your Roadmap to Success" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2021/04/Marketing-Strategy-and-Roadmap.png" >

Marketing & Business Strategies

Marketing Strategy for Your Business: Your Roadmap to Success

June 02, 2021

The Incredible Impacts of Consistency - Both in Business and Life

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2021/04/Impacts-of-Consistency.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="The Incredible Impacts of Consistency - Both in Business and Life" srcset="https://ellengracemarketing.com/wp-content/uploads/2021/04/Impacts-of-Consistency.png 750w, https://ellengracemarketing.com/wp-content/uploads/2021/04/Impacts-of-Consistency-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/the-incredible-impacts-of-consistency-both-in-business-and-life/" data-jpibfi-post-title="The Incredible Impacts of Consistency – Both in Business and Life" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2021/04/Impacts-of-Consistency.png" >

Marketing & Business Strategies

The Incredible Impacts of Consistency – Both in Business and Life

May 06, 2021

social media customer journey

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2021/04/social-media-customer-journey.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="social media customer journey" srcset="https://ellengracemarketing.com/wp-content/uploads/2021/04/social-media-customer-journey.png 750w, https://ellengracemarketing.com/wp-content/uploads/2021/04/social-media-customer-journey-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/using-social-media-to-engage-your-clients/" data-jpibfi-post-title="Using Social Media to Engage Your Clients at Every Step of Their Journey" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2021/04/social-media-customer-journey.png" >

Marketing & Business Strategies

Using Social Media to Engage Your Clients at Every Step of Their Journey

April 01, 2021

Using Data and Analytics to Tell the Story of Your Business

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2021/02/Blog-Master1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Using Data and Analytics to Tell the Story of Your Business" srcset="https://ellengracemarketing.com/wp-content/uploads/2021/02/Blog-Master1.png 750w, https://ellengracemarketing.com/wp-content/uploads/2021/02/Blog-Master1-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/using-data-and-analytics-to-tell-the-story-of-your-business/" data-jpibfi-post-title="Using Data and Analytics to Tell the Story of Your Business" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2021/02/Blog-Master1.png" >

Marketing Analytics

Using Data and Analytics to Tell the Story of Your Business

March 04, 2021

8 Ways We Use Airtable to Collaborate, Communicate, and Stay Organized

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2021/01/8-Ways-We-Use-Airtable.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="8 Ways We Use Airtable to Collaborate, Communicate, and Stay Organized" srcset="https://ellengracemarketing.com/wp-content/uploads/2021/01/8-Ways-We-Use-Airtable.png 750w, https://ellengracemarketing.com/wp-content/uploads/2021/01/8-Ways-We-Use-Airtable-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/8-ways-we-use-airtable-to-collaborate-communicate-and-stay-organized/" data-jpibfi-post-title="8 Ways We Use Airtable to Collaborate, Communicate, and Stay Organized" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2021/01/8-Ways-We-Use-Airtable.png" >

Marketing & Business Strategies

8 Ways We Use Airtable to Collaborate, Communicate, and Stay Organized

February 04, 2021

Business Goals and Intentions for 2021: 4 Key Areas to Direct Your Focus

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/12/4-Marketing-Areas-to-Direct-Your-Focus1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Business Goals and Intentions for 2021: 4 Key Areas to Direct Your Focus" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/12/4-Marketing-Areas-to-Direct-Your-Focus1.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/12/4-Marketing-Areas-to-Direct-Your-Focus1-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/business-goals-and-intentions-for-2021/" data-jpibfi-post-title="Business Goals and Intentions for 2021: 4 Key Areas to Direct Your Focus" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/12/4-Marketing-Areas-to-Direct-Your-Focus1.png" >

Marketing & Business Strategies

Business Goals and Intentions for 2021: 4 Key Areas to Direct Your Focus

January 05, 2021

marketing funnel

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/11/Master-Your-Marketing-Funnel.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="marketing funnel" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/11/Master-Your-Marketing-Funnel.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/11/Master-Your-Marketing-Funnel-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/how-you-can-master-your-marketing-funnel/" data-jpibfi-post-title="Discovery, Consideration, and Purchase: How You Can Master Your Marketing Funnel" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/11/Master-Your-Marketing-Funnel.png" >

Marketing & Business Strategies

Discovery, Consideration, and Purchase: How You Can Master Your Marketing Funnel

December 03, 2020

Create Demand for Your Business Using Inbound Marketing

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/10/20-10-01-Create-Demand-for-Your-Business-Using-Inbound-Marketing.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Create Demand for Your Business Using Inbound Marketing" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/10/20-10-01-Create-Demand-for-Your-Business-Using-Inbound-Marketing.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/10/20-10-01-Create-Demand-for-Your-Business-Using-Inbound-Marketing-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/create-demand-for-your-business-using-inbound-marketing/" data-jpibfi-post-title="Create Demand for Your Business Using Inbound Marketing" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/10/20-10-01-Create-Demand-for-Your-Business-Using-Inbound-Marketing.png" >

Marketing & Business Strategies

Create Demand for Your Business Using Inbound Marketing

October 01, 2020

Using Instagram Insights to Target Your Ideal Customers

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/09/20-09-11-Using-Instagram-Insights-to-Target-Your-Ideal-Customers.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Using Instagram Insights to Target Your Ideal Customers" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/09/20-09-11-Using-Instagram-Insights-to-Target-Your-Ideal-Customers.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/09/20-09-11-Using-Instagram-Insights-to-Target-Your-Ideal-Customers-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/using-instagram-insights-to-target-your-ideal-customers/" data-jpibfi-post-title="Using Instagram Insights to Target Your Ideal Customers" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/09/20-09-11-Using-Instagram-Insights-to-Target-Your-Ideal-Customers.png" >

Marketing Implementation

Using Instagram Insights to Target Your Ideal Customers

September 11, 2020

SEO - How to Utilize Keywords to Bring Traffic to Your Website

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/08/20-08-20-SEO-How-to-Utilize-Keywords-to-Bring-Traffic-to-Your-Website.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="SEO - How to Utilize Keywords to Bring Traffic to Your Website" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/08/20-08-20-SEO-How-to-Utilize-Keywords-to-Bring-Traffic-to-Your-Website.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/08/20-08-20-SEO-How-to-Utilize-Keywords-to-Bring-Traffic-to-Your-Website-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/seo-how-to-utilize-keywords-to-bring-traffic-to-your-website/" data-jpibfi-post-title="SEO: How to Utilize Keywords to Bring Traffic to Your Website" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/08/20-08-20-SEO-How-to-Utilize-Keywords-to-Bring-Traffic-to-Your-Website.png" >

Marketing Implementation

SEO: How to Utilize Keywords to Bring Traffic to Your Website

August 20, 2020

Instagram Hashtags- What They Are, Which Ones to Choose, and How to Use Them

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/07/20-07-30-Instagram-Hashtags-What-They-Are-Which-Ones-to-Choose-and-How-to-Use-Them.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Instagram Hashtags- What They Are, Which Ones to Choose, and How to Use Them" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/07/20-07-30-Instagram-Hashtags-What-They-Are-Which-Ones-to-Choose-and-How-to-Use-Them.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/07/20-07-30-Instagram-Hashtags-What-They-Are-Which-Ones-to-Choose-and-How-to-Use-Them-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/how-to-use-instagram-hashtags/" data-jpibfi-post-title="Instagram Hashtags: What They Are, Which Ones to Choose, and How to Use Them" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/07/20-07-30-Instagram-Hashtags-What-They-Are-Which-Ones-to-Choose-and-How-to-Use-Them.png" >

Content Marketing

Instagram Hashtags: What They Are, Which Ones to Choose, and How to Use Them

July 30, 2020

Having Trouble Coming Up With New Content? Use Our Three E’s of Content Creation

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/07/20-07-09-Having-Trouble-Coming-Up-With-New-Content-Use-Our-Three-Es-of-Content-Creation.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Having Trouble Coming Up With New Content? Use Our Three E’s of Content Creation" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/07/20-07-09-Having-Trouble-Coming-Up-With-New-Content-Use-Our-Three-Es-of-Content-Creation.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/07/20-07-09-Having-Trouble-Coming-Up-With-New-Content-Use-Our-Three-Es-of-Content-Creation-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/how-to-structure-your-content/" data-jpibfi-post-title="Having Trouble Coming Up With New Content? Use Our Three E’s of Content Creation!" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/07/20-07-09-Having-Trouble-Coming-Up-With-New-Content-Use-Our-Three-Es-of-Content-Creation.png" >

Content Marketing

Having Trouble Coming Up With New Content? Use Our Three E’s of Content Creation!

July 09, 2020

Email Marketing: The 3 Things You Should Be Watching To Create a Successful Campaign

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/06/20-06-18-Email-Marketing-The-3-Things-You-Should-Be-Watching-To-Create-a-Successful-Campaign.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Email Marketing: The 3 Things You Should Be Watching To Create a Successful Campaign" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/06/20-06-18-Email-Marketing-The-3-Things-You-Should-Be-Watching-To-Create-a-Successful-Campaign.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/06/20-06-18-Email-Marketing-The-3-Things-You-Should-Be-Watching-To-Create-a-Successful-Campaign-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/email-marketing-how-to-create-a-successful-campaign/" data-jpibfi-post-title="Email Marketing: The 3 Things You Should Be Watching To Create a Successful Campaign" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/06/20-06-18-Email-Marketing-The-3-Things-You-Should-Be-Watching-To-Create-a-Successful-Campaign.png" >

Marketing Implementation

Email Marketing: The 3 Things You Should Be Watching To Create a Successful Campaign

June 18, 2020

Is Your Marketing Generating The Results You Want? How To Know When It’s Time To Hire An Agency.

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/05/20-05-28-Is-Your-Marketing-Generating-The-Results-You-Want-How-To-Know-When-Its-Time-To-Hire-An-Agency.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Is Your Marketing Generating The Results You Want? How To Know When It’s Time To Hire An Agency." srcset="https://ellengracemarketing.com/wp-content/uploads/2020/05/20-05-28-Is-Your-Marketing-Generating-The-Results-You-Want-How-To-Know-When-Its-Time-To-Hire-An-Agency.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/05/20-05-28-Is-Your-Marketing-Generating-The-Results-You-Want-How-To-Know-When-Its-Time-To-Hire-An-Agency-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/how-to-know-when-to-hire-an-agency/" data-jpibfi-post-title="Is Your Marketing Generating The Results You Want? How To Know When It’s Time To Hire An Agency" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/05/20-05-28-Is-Your-Marketing-Generating-The-Results-You-Want-How-To-Know-When-Its-Time-To-Hire-An-Agency.png" >

Marketing & Business Strategies

Is Your Marketing Generating The Results You Want? How To Know When It’s Time To Hire An Agency

May 28, 2020

How-Consumer-Behavior-Is-Evolving-And-What-Businesses-Can-Do

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/05/20-05-11-How-Consumer-Behavior-Is-Evolving-And-What-Businesses-Can-Do.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How-Consumer-Behavior-Is-Evolving-And-What-Businesses-Can-Do" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/05/20-05-11-How-Consumer-Behavior-Is-Evolving-And-What-Businesses-Can-Do.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/05/20-05-11-How-Consumer-Behavior-Is-Evolving-And-What-Businesses-Can-Do-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/consumer-behavior/" data-jpibfi-post-title="How Consumer Behavior Is Evolving And What Businesses Can Do" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/05/20-05-11-How-Consumer-Behavior-Is-Evolving-And-What-Businesses-Can-Do.png" >

Customer Focus

How Consumer Behavior Is Evolving And What Businesses Can Do

May 11, 2020

Driving Employee Recognition in a Work-From-Home World

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/04/20-04-28-Driving-Employee-Recognition-in-a-Work-From-Home-World.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Driving Employee Recognition in a Work-From-Home World" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/04/20-04-28-Driving-Employee-Recognition-in-a-Work-From-Home-World.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/04/20-04-28-Driving-Employee-Recognition-in-a-Work-From-Home-World-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/driving-employee-recognition/" data-jpibfi-post-title="Driving Employee Recognition in a Work-From-Home World" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/04/20-04-28-Driving-Employee-Recognition-in-a-Work-From-Home-World.png" >

Customer Focus

Driving Employee Recognition in a Work-From-Home World

April 28, 2020

My #1 Marketing Productivity Hack to Help You Plan, Prioritize, and Get Results

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/04/20-04-23-My-1-Marketing-Productivity-Hack-to-Help-You-Organize-Prioritize-and-Get-Results.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="My #1 Marketing Productivity Hack to Help You Plan, Prioritize, and Get Results" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/04/20-04-23-My-1-Marketing-Productivity-Hack-to-Help-You-Organize-Prioritize-and-Get-Results.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/04/20-04-23-My-1-Marketing-Productivity-Hack-to-Help-You-Organize-Prioritize-and-Get-Results-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/marketing-productivity-hack/" data-jpibfi-post-title="My #1 Marketing Productivity Hack to Help You Organize, Prioritize, and Get Results" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/04/20-04-23-My-1-Marketing-Productivity-Hack-to-Help-You-Organize-Prioritize-and-Get-Results.png" >

Marketing Implementation

My #1 Marketing Productivity Hack to Help You Organize, Prioritize, and Get Results

April 23, 2020

What is Digital Marketing and How Can It Help Small Businesses Grow?

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/04/20-04-02-What-is-Digital-Marketing-and-How-Can-It-Help-Small-Businesses-Grow.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="What is Digital Marketing and How Can It Help Small Businesses Grow?" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/04/20-04-02-What-is-Digital-Marketing-and-How-Can-It-Help-Small-Businesses-Grow.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/04/20-04-02-What-is-Digital-Marketing-and-How-Can-It-Help-Small-Businesses-Grow-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/what-is-digital-marketing-and-how-can-it-help-small-businesses/" data-jpibfi-post-title="What is Digital Marketing and How Can It Help Small Businesses Grow?" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/04/20-04-02-What-is-Digital-Marketing-and-How-Can-It-Help-Small-Businesses-Grow.png" >

Marketing & Business Strategies

What is Digital Marketing and How Can It Help Small Businesses Grow?

April 02, 2020

Calculating Your Customer's Lifetime Value

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/03/20-03-12-Calculating-Your-Customers-Lifetime-Value-To-Establish-Your-Marketing-Budget.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Calculating Your Customer's Lifetime Value" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/03/20-03-12-Calculating-Your-Customers-Lifetime-Value-To-Establish-Your-Marketing-Budget.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/03/20-03-12-Calculating-Your-Customers-Lifetime-Value-To-Establish-Your-Marketing-Budget-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/calculating-customers-lifetime-value/" data-jpibfi-post-title="Calculating Your Customer’s Lifetime Value To Establish Your Marketing Budget" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/03/20-03-12-Calculating-Your-Customers-Lifetime-Value-To-Establish-Your-Marketing-Budget.png" >

Marketing Analytics

Calculating Your Customer’s Lifetime Value To Establish Your Marketing Budget

March 12, 2020

Holding Yourself and Your Team Accountable To Meet Your Business Goals

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/02/20-02-20-Holding-Yourself-and-Your-Team-Accountable-To-Meet-Your-Business-Goals.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Holding Yourself and Your Team Accountable To Meet Your Business Goals" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/02/20-02-20-Holding-Yourself-and-Your-Team-Accountable-To-Meet-Your-Business-Goals.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/02/20-02-20-Holding-Yourself-and-Your-Team-Accountable-To-Meet-Your-Business-Goals-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/meet-business-goals-with-accountability/" data-jpibfi-post-title="Holding Yourself and Your Team Accountable To Meet Your Business Goals" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/02/20-02-20-Holding-Yourself-and-Your-Team-Accountable-To-Meet-Your-Business-Goals.png" >

Marketing & Business Strategies

Holding Yourself and Your Team Accountable To Meet Your Business Goals

February 20, 2020

Customer Retention – The Key to Your Long-Term Success

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-30-Customer-Retention-–-The-Key-to-Your-Long-Term-Success.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Customer Retention – The Key to Your Long-Term Success" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-30-Customer-Retention-–-The-Key-to-Your-Long-Term-Success.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-30-Customer-Retention-–-The-Key-to-Your-Long-Term-Success-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/customer-retention-the-key-to-your-long-term-success/" data-jpibfi-post-title="Customer Retention – The Key to Your Long-Term Success" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-30-Customer-Retention-–-The-Key-to-Your-Long-Term-Success.png" >

Customer Focus

Customer Retention – The Key to Your Long-Term Success

January 30, 2020

Aligning your strategies and initiatives to reach your business goal

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-09-Aligning-Your-Strategies-and-Initiatives-To-Reach-Your-Annual-Business-Goals.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Aligning your strategies and initiatives to reach your business goal" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-09-Aligning-Your-Strategies-and-Initiatives-To-Reach-Your-Annual-Business-Goals.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-09-Aligning-Your-Strategies-and-Initiatives-To-Reach-Your-Annual-Business-Goals-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/aligning-strategies-to-business-goals/" data-jpibfi-post-title="Aligning Your Strategies and Initiatives To Reach Your Annual Business Goals" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-09-Aligning-Your-Strategies-and-Initiatives-To-Reach-Your-Annual-Business-Goals.png" >

Marketing & Business Strategies Marketing Analytics

Aligning Your Strategies and Initiatives To Reach Your Annual Business Goals

January 09, 2020

Clarifying The Foundation of Your Business

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/12/19-12-19-Clarifying-The-Foundation-of-Your-Business-for-2020-–-Mission-Vision-Values.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Clarifying The Foundation of Your Business" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/12/19-12-19-Clarifying-The-Foundation-of-Your-Business-for-2020-–-Mission-Vision-Values.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/12/19-12-19-Clarifying-The-Foundation-of-Your-Business-for-2020-–-Mission-Vision-Values-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/clarifying-the-foundation-of-your-business/" data-jpibfi-post-title="Clarifying The Foundation of Your Business for 2020 – Mission, Vision & Values" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/12/19-12-19-Clarifying-The-Foundation-of-Your-Business-for-2020-–-Mission-Vision-Values.png" >

Marketing & Business Strategies

Clarifying The Foundation of Your Business for 2020 – Mission, Vision & Values

December 19, 2019

Why Scorecards Improve Business Performance

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/11/19-11-28-Why-Scorecards-Improve-Business-Performance.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Why Scorecards Improve Business Performance" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/11/19-11-28-Why-Scorecards-Improve-Business-Performance.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/11/19-11-28-Why-Scorecards-Improve-Business-Performance-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/why-scorecards-improve-business-performance/" data-jpibfi-post-title="Why Scorecards Improve Business Performance" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/11/19-11-28-Why-Scorecards-Improve-Business-Performance.png" >

Marketing Analytics

Why Scorecards Improve Business Performance

November 28, 2019

5 Key Components to Any Solid Content Strategy

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/11/19-11-07-5-Key-Components-to-Any-Solid-Content-Strategy.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="5 Key Components to Any Solid Content Strategy" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/11/19-11-07-5-Key-Components-to-Any-Solid-Content-Strategy.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/11/19-11-07-5-Key-Components-to-Any-Solid-Content-Strategy-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/5-components-solid-content-strategy/" data-jpibfi-post-title="5 Key Components to Any Solid Content Strategy" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/11/19-11-07-5-Key-Components-to-Any-Solid-Content-Strategy.png" >

Content Marketing

5 Key Components to Any Solid Content Strategy

November 07, 2019

Charging Your Worth

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/10/19-10-17-Charging-Your-Worth-–-Develop-A-Pricing-Strategy-That-Delivers-Value-to-Customers-Drives-Profits.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Charging Your Worth" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/10/19-10-17-Charging-Your-Worth-–-Develop-A-Pricing-Strategy-That-Delivers-Value-to-Customers-Drives-Profits.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/10/19-10-17-Charging-Your-Worth-–-Develop-A-Pricing-Strategy-That-Delivers-Value-to-Customers-Drives-Profits-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/develop-a-pricing-strategy/" data-jpibfi-post-title="Charging Your Worth – Develop A Pricing Strategy That Delivers Value to Customers & Drives Profits" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/10/19-10-17-Charging-Your-Worth-–-Develop-A-Pricing-Strategy-That-Delivers-Value-to-Customers-Drives-Profits.png" >

Driving Profits

Charging Your Worth – Develop A Pricing Strategy That Delivers Value to Customers & Drives Profits

October 17, 2019

Bring Customers in the Door – A Guide for Retailers

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/09/19-09-26-Bring-Customers-in-the-Door-–-A-Guide-for-Retailers.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Bring Customers in the Door – A Guide for Retailers" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/09/19-09-26-Bring-Customers-in-the-Door-–-A-Guide-for-Retailers.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/09/19-09-26-Bring-Customers-in-the-Door-–-A-Guide-for-Retailers-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/bring-customers-in-the-door-retailers/" data-jpibfi-post-title="Bring Customers in the Door – A Guide for Retailers" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/09/19-09-26-Bring-Customers-in-the-Door-–-A-Guide-for-Retailers.png" >

Customer Focus

Bring Customers in the Door – A Guide for Retailers

September 26, 2019

How Improving Your Sales Mix Can Increase Profits

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/09/19-09-05-How-Improving-Your-Sales-Mix-Can-Increase-Profits.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How Improving Your Sales Mix Can Increase Profits" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/09/19-09-05-How-Improving-Your-Sales-Mix-Can-Increase-Profits.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/09/19-09-05-How-Improving-Your-Sales-Mix-Can-Increase-Profits-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/improving-sales-mix-for-profits/" data-jpibfi-post-title="How Improving Your Sales Mix Can Increase Profits" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/09/19-09-05-How-Improving-Your-Sales-Mix-Can-Increase-Profits.png" >

Driving Profits

How Improving Your Sales Mix Can Increase Profits

September 05, 2019

Micro vs Macro Content – How to Build Both Into Your Marketing Plan

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/08/19-08-22-Micro-vs-Macro-Content-–-How-to-Build-Both-Into-Your-Marketing-Plan.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Micro vs Macro Content – How to Build Both Into Your Marketing Plan" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/08/19-08-22-Micro-vs-Macro-Content-–-How-to-Build-Both-Into-Your-Marketing-Plan.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/08/19-08-22-Micro-vs-Macro-Content-–-How-to-Build-Both-Into-Your-Marketing-Plan-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/micro-vs-macro-content-how-to-build-both-into-your-marketing-plan/" data-jpibfi-post-title="Micro vs Macro Content – How to Build Both Into Your Marketing Plan" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/08/19-08-22-Micro-vs-Macro-Content-–-How-to-Build-Both-Into-Your-Marketing-Plan.png" >

Content Marketing

Micro vs Macro Content – How to Build Both Into Your Marketing Plan

August 22, 2019

Improving Your Bottom Line

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/08/19-08-08-Improving-Your-Bottom-Line-–-How-To-Maximize-The-Value-In-Your-Business.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Improving Your Bottom Line" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/08/19-08-08-Improving-Your-Bottom-Line-–-How-To-Maximize-The-Value-In-Your-Business.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/08/19-08-08-Improving-Your-Bottom-Line-–-How-To-Maximize-The-Value-In-Your-Business-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/improving-your-bottom-line/" data-jpibfi-post-title="Improving Your Bottom Line – How To Maximize The “Value” In Your Business" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/08/19-08-08-Improving-Your-Bottom-Line-–-How-To-Maximize-The-Value-In-Your-Business.png" >

Driving Profits

Improving Your Bottom Line – How To Maximize The “Value” In Your Business

August 08, 2019

Tracking & Scorecarding – The Keys To Sales Growth

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-25-Tracking-Scorecarding-–-The-Keys-To-Sales-Growth.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Tracking & Scorecarding – The Keys To Sales Growth" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-25-Tracking-Scorecarding-–-The-Keys-To-Sales-Growth.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-25-Tracking-Scorecarding-–-The-Keys-To-Sales-Growth-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/tracking-and-scorecarding/" data-jpibfi-post-title="Tracking & Scorecarding – The Keys To Sales Growth" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-25-Tracking-Scorecarding-–-The-Keys-To-Sales-Growth.png" >

Marketing Analytics

Tracking & Scorecarding – The Keys To Sales Growth

July 25, 2019

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Replacing Your Marketing Funnel With a Marketing Hourglass
Email Marketing: Building Community and Generating Sales
Jump-Start Your Marketing with a 90-Day Roadmap
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7 Ways to Repurpose Your Content to Drive New Traffic to Your Website

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<img src="https://scontent-atl3-1.xx.fbcdn.net/v/t51.2885-15/185084073_877074126208323_3661006067726642953_n.jpg?_nc_cat=104&ccb=1-5&_nc_sid=86c713&_nc_ohc=nMFd6L0xsGYAX8YPEiB&_nc_ht=scontent-atl3-1.xx&edm=AL-3X8kEAAAA&oh=3386e384ee25659636c118c3ad64607e&oe=61AD6CEF" alt="MARKETING STRATEGIST - Lyndsay" width="50" height="50">

I’m a huge fan of loyalty marketing and customer

I’m a huge fan of loyalty marketing and customer retention. However, the traditional marketing funnel stops after the prospect becomes your customer.

In my 20+ years of experience, both in the corporate world and working with small businesses, the most successful are those who prioritize their loyal customers.

They wine and dine them, send them gifts, offer them priority seating, early-bird entrances, or special Facebook groups for their top customers.

Here’s a visual showing how people move through the hourglass. On the upper left, you will see you need more people at the beginning and fewer at the bottom. Over on the right side, you’ll see that your income potential starts low and grows over time.

For more details around this philosophy, check out my latest blog post: Replacing Your Marketing Funnel With a Marketing Hourglass.

DM me below if you'd like the link!
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#loyaltymarketing #mysmallbiz #plannersgonnaplan #buildinganempire #thisgirlmeansbusiness #successhabits #socialmediastrategist #socialmediamarketing #businessboutiqueacademy #businesscommunity #businessgrowth #marketingcoach #gracenotperfection #makingthingshappen #productivenotbusy #simplifiedlife #giveyourselfgrace #dowhatmattersmost #littlethingstheory #dowhatmovesyou #dowhatmatters #purposefullife

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="I’m a huge fan of loyalty marketing and customer retention. However, the traditional marketing funnel stops after the prospect becomes your customer. In my 20+ years of experience, both in the corporate world and working with small businesses, the most successful are those who prioritize their loyal customers. They wine and dine them, send them gifts, offer them priority seating, early-bird entrances, or special Facebook groups for their top customers. Here’s a visual showing how people move through the hourglass. On the upper left, you will see you need more people at the beginning and fewer at the bottom. Over on the right side, you’ll see that your income potential starts low and grows over time. For more details around this philosophy, check out my latest blog post: Replacing Your Marketing Funnel With a Marketing Hourglass. DM me below if you'd like the link! . . . . . . #loyaltymarketing #mysmallbiz #plannersgonnaplan #buildinganempire #thisgirlmeansbusiness #successhabits #socialmediastrategist #socialmediamarketing #businessboutiqueacademy #businesscommunity #businessgrowth #marketingcoach #gracenotperfection #makingthingshappen #productivenotbusy #simplifiedlife #giveyourselfgrace #dowhatmattersmost #littlethingstheory #dowhatmovesyou #dowhatmatters #purposefullife">

“Learn from the mistakes of others. You can't li

“Learn from the mistakes of others. You can't live long enough to make them all yourself.” - Eleanor Roosevelt

That Eleanor Roosevelt was one smart lady, don’t you think?

Mistakes are part of life, but the fewer things you have to learn the hard way, the better, am I right?

So, when it comes to email marketing, why not just implement the best practices that others have discovered along the way?

Want to know what those best practices are? If you haven't read it yet, I dig into the details in a recent blog post but here’s a sneak peek…

1. There are (typically) 3 types of emails you should be sending.
2. Your Welcome Series should be a series of multiple emails.
3. Use the acronym RFM-P to segment loyal behavior.

Okay, I promise all of these will make sense after you read this week’s blog post. Comment below and I'll send you the link!
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#gracenotperfection #makingthingshappen #productivenotbusy #simplifiedlife #giveyourselfgrace #dowhatmattersmost #littlethingstheory #dowhatmovesyou #dowhatmatters #purposefullife # #theslowdowncollective #emailmarketing #emailtips #learnfromothers

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="“Learn from the mistakes of others. You can't live long enough to make them all yourself.” - Eleanor Roosevelt That Eleanor Roosevelt was one smart lady, don’t you think? Mistakes are part of life, but the fewer things you have to learn the hard way, the better, am I right? So, when it comes to email marketing, why not just implement the best practices that others have discovered along the way? Want to know what those best practices are? If you haven't read it yet, I dig into the details in a recent blog post but here’s a sneak peek… 1. There are (typically) 3 types of emails you should be sending. 2. Your Welcome Series should be a series of multiple emails. 3. Use the acronym RFM-P to segment loyal behavior. Okay, I promise all of these will make sense after you read this week’s blog post. Comment below and I'll send you the link! . . . . . #gracenotperfection #makingthingshappen #productivenotbusy #simplifiedlife #giveyourselfgrace #dowhatmattersmost #littlethingstheory #dowhatmovesyou #dowhatmatters #purposefullife # #theslowdowncollective #emailmarketing #emailtips #learnfromothers">

I wanted to share something I've learned. In my p

I wanted to share something I've learned.

In my prior corporate career, I got sick and tired of always stressing about hitting sales goals.

Don't get me wrong, I love goals, and numbers, but somewhere along the way I realized that I didn't like always looking for new customers.

Around this time, I had the opportunity to present a plan to our executive team, and I took my frustrations and turned them into a strategy that allowed us to hit our goals without having to always find new customers.

This strategy was a loyalty program for a retailer with over 900 stores nationwide—and I jumped in feetfirst. Sure, it still required finding new customers, but it also allowed us to focus more on our existing customer base.

It was through this experience of creating, launching, and running a national loyalty program that I gained so much clarity on how important customer retention was and how it increases your customers’ or clients’ lifetime value, which in turn increases your revenue.

Why would a business spend time and money on customers and clients if they are already buying from them?

Simple. Because they keep coming back.

In my latest blog, I share a few of the benefits to treating your best customers even better. Comment below or message me and I'll send you the link!
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#loyaltymarketing #customerretention #customerfocused #plannersgonnaplan #buildinganempire #successhabits #socialmediastrategist #socialmediamarketing #businessboutiqueacademy #businesscommunity #businessgrowth #marketingcoach #gracenotperfection #makingthingshappen #productivenotbusy #simplifiedlife #giveyourselfgrace #dowhatmattersmost #littlethingstheory #dowhatmovesyou #dowhatmatters #purposefullife

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="I wanted to share something I've learned. In my prior corporate career, I got sick and tired of always stressing about hitting sales goals. Don't get me wrong, I love goals, and numbers, but somewhere along the way I realized that I didn't like always looking for new customers. Around this time, I had the opportunity to present a plan to our executive team, and I took my frustrations and turned them into a strategy that allowed us to hit our goals without having to always find new customers. This strategy was a loyalty program for a retailer with over 900 stores nationwide—and I jumped in feetfirst. Sure, it still required finding new customers, but it also allowed us to focus more on our existing customer base. It was through this experience of creating, launching, and running a national loyalty program that I gained so much clarity on how important customer retention was and how it increases your customers’ or clients’ lifetime value, which in turn increases your revenue. Why would a business spend time and money on customers and clients if they are already buying from them? Simple. Because they keep coming back. In my latest blog, I share a few of the benefits to treating your best customers even better. Comment below or message me and I'll send you the link! . . . . . . . #loyaltymarketing #customerretention #customerfocused #plannersgonnaplan #buildinganempire #successhabits #socialmediastrategist #socialmediamarketing #businessboutiqueacademy #businesscommunity #businessgrowth #marketingcoach #gracenotperfection #makingthingshappen #productivenotbusy #simplifiedlife #giveyourselfgrace #dowhatmattersmost #littlethingstheory #dowhatmovesyou #dowhatmatters #purposefullife">

We've all felt this way at one time or another. Yo

We've all felt this way at one time or another. You might feel this way because you just realized it's already Nov 9th!
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〰️ Or perhaps you feel this way when a new social platform or update gets released.
〰️ Or maybe your product is on delay, and you are running out of inventory for the holidiays.
〰️ Or you spend weeks creating a new program only to have nobody sign up during the launch.

For me, this is how I feel when I meet a business owner who feels they need to be on every social platform. I’m here to tell you that you absolutely don’t have to be on every platform.

It may be true that you need to show up where your ideal customers or clients are spending their time, but I find that showing up consistently and going deeper into a few platforms will yield more quality results and better return on your investment.

Do you agree?
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#collaborationovercompetition #herbusiness #motherhustler #gettingunstuck #unstuck #marketingchallenges #thisismycommunity #contentcreation #herestothecreatives #mycreativecommunity #thisisus #contentmarketing #hersuccess #myhappyviews #100in10Challenge #wearethecreativeeconomy
#contentmarketingstrategy #mysmallbiz #womanwithaplan
#createandcultivate #womeninsmallbusiness

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="We've all felt this way at one time or another. You might feel this way because you just realized it's already Nov 9th! . 〰️ Or perhaps you feel this way when a new social platform or update gets released. 〰️ Or maybe your product is on delay, and you are running out of inventory for the holidiays. 〰️ Or you spend weeks creating a new program only to have nobody sign up during the launch. For me, this is how I feel when I meet a business owner who feels they need to be on every social platform. I’m here to tell you that you absolutely don’t have to be on every platform. It may be true that you need to show up where your ideal customers or clients are spending their time, but I find that showing up consistently and going deeper into a few platforms will yield more quality results and better return on your investment. Do you agree? . . . . . . . #collaborationovercompetition #herbusiness #motherhustler #gettingunstuck #unstuck #marketingchallenges #thisismycommunity #contentcreation #herestothecreatives #mycreativecommunity #thisisus #contentmarketing #hersuccess #myhappyviews #100in10Challenge #wearethecreativeeconomy #contentmarketingstrategy #mysmallbiz #womanwithaplan #createandcultivate #womeninsmallbusiness">

Prior to starting Ellen Grace Marketing about 6 ye

Prior to starting Ellen Grace Marketing about 6 years ago, I spent over 15 years in the corporate world working for very large retailers.

Whether we were launching a national loyalty program or supporting a single store grand opening, we used marketing roadmaps to execute everything!

That's why I'm so passionate about them. And specifically getting them in the hand of smaller business owners. The smaller you are, the more nimble you can be.

But we don't have enough time and we wear a lot of hats, so in order to be efficient, you need a roadmap or plan to streamline everything and keep you on track.

My mission is to help businesses that are struggling with the marketing overwhelm and help them build plans to move forward.

Because at the end of the day, you need to drive sales, right?

And these plans are a tool for you to really be crystal clear on what you need to do in order to drive that needle!

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Prior to starting Ellen Grace Marketing about 6 years ago, I spent over 15 years in the corporate world working for very large retailers. Whether we were launching a national loyalty program or supporting a single store grand opening, we used marketing roadmaps to execute everything! That's why I'm so passionate about them. And specifically getting them in the hand of smaller business owners. The smaller you are, the more nimble you can be. But we don't have enough time and we wear a lot of hats, so in order to be efficient, you need a roadmap or plan to streamline everything and keep you on track. My mission is to help businesses that are struggling with the marketing overwhelm and help them build plans to move forward. Because at the end of the day, you need to drive sales, right? And these plans are a tool for you to really be crystal clear on what you need to do in order to drive that needle!">

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