What does accountability mean to you? What does it mean for your business? In my opinion, accountability is accepting responsibility for your role within the company, and accomplishing what is expected of you as part
Blog
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Marketing
Customer Retention – The Key to Your Long-Term Success
We spend so much time hustling to get leads and new customers, but often fail when it comes to the long-game. It’s important to put just as much energy into retaining your customers as you
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Business
Aligning Your Strategies and Initiatives To Reach Your Annual Business Goals
I love strategy. One of my favorite parts of what I do is helping businesses plan and strategize for success. The start of a new year is an excellent time to look back and see
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Business
Clarifying The Foundation of Your Business for 2020 – Mission, Vision & Values
When we work with a new client, the first thing we will do is identify their mission, vision, and values. This helps to paint a clear picture of the business so that everyone is on
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Business
Why Scorecards Improve Business Performance
What’s The Score? Ever since you were a kid, you’ve been keeping score. Whether it was how many Easter eggs you could find, the score of your first soccer game, or even your first report
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Marketing
5 Key Components to Any Solid Content Strategy
Having a solid content strategy can do wonders for your business. But many times we get stuck in producing the same kind of content and lose our creative edge and overall purpose. In this post,
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Business
Charging Your Worth – Develop A Pricing Strategy That Delivers Value to Customers & Drives Profits
When setting the pricing for your business, it’s important to know how to charge a fair price for your products and services, while still leaving room to generate a profit. Finding the right balance can
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Business
Bring Customers in the Door – A Guide for Retailers
With so many people going online for their shopping needs, brick-and-mortar stores need a way to stay competitive. There are many benefits to the in-store experience but retailers need to make sure their marketing strategies
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Marketing
How Improving Your Sales Mix Can Increase Profits
For all businesses, especially smaller and growing ones, it is important to understand how the items and services that are sold, translate into profits. A big part of this is your sales mix, and knowing
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Marketing
Micro vs Macro Content – How to Build Both Into Your Marketing Plan
You’ve likely heard the phrase “content is king.” While this can be very true, it’s important to look at the different types of content and how they can be used in your marketing plan. We
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