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Driving Profits

Charging Your Worth

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/10/19-10-17-Charging-Your-Worth-–-Develop-A-Pricing-Strategy-That-Delivers-Value-to-Customers-Drives-Profits.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Charging Your Worth" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/10/19-10-17-Charging-Your-Worth-–-Develop-A-Pricing-Strategy-That-Delivers-Value-to-Customers-Drives-Profits.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/10/19-10-17-Charging-Your-Worth-–-Develop-A-Pricing-Strategy-That-Delivers-Value-to-Customers-Drives-Profits-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/develop-a-pricing-strategy/" data-jpibfi-post-title="Charging Your Worth – Develop A Pricing Strategy That Delivers Value to Customers & Drives Profits" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/10/19-10-17-Charging-Your-Worth-–-Develop-A-Pricing-Strategy-That-Delivers-Value-to-Customers-Drives-Profits.png" >

Driving Profits

Charging Your Worth – Develop A Pricing Strategy That Delivers Value to Customers & Drives Profits

October 17, 2019

How Improving Your Sales Mix Can Increase Profits

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/09/19-09-05-How-Improving-Your-Sales-Mix-Can-Increase-Profits.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How Improving Your Sales Mix Can Increase Profits" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/09/19-09-05-How-Improving-Your-Sales-Mix-Can-Increase-Profits.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/09/19-09-05-How-Improving-Your-Sales-Mix-Can-Increase-Profits-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/improving-sales-mix-for-profits/" data-jpibfi-post-title="How Improving Your Sales Mix Can Increase Profits" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/09/19-09-05-How-Improving-Your-Sales-Mix-Can-Increase-Profits.png" >

Driving Profits

How Improving Your Sales Mix Can Increase Profits

September 05, 2019

Improving Your Bottom Line

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/08/19-08-08-Improving-Your-Bottom-Line-–-How-To-Maximize-The-Value-In-Your-Business.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Improving Your Bottom Line" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/08/19-08-08-Improving-Your-Bottom-Line-–-How-To-Maximize-The-Value-In-Your-Business.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/08/19-08-08-Improving-Your-Bottom-Line-–-How-To-Maximize-The-Value-In-Your-Business-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/improving-your-bottom-line/" data-jpibfi-post-title="Improving Your Bottom Line – How To Maximize The “Value” In Your Business" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/08/19-08-08-Improving-Your-Bottom-Line-–-How-To-Maximize-The-Value-In-Your-Business.png" >

Driving Profits

Improving Your Bottom Line – How To Maximize The “Value” In Your Business

August 08, 2019

It’s Not All About Sales – Margins Are Key For Business Success!

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/04/19-04-11-Its-Not-All-About-Sales-–-Margins-Are-Key-For-Business-Success.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="It’s Not All About Sales – Margins Are Key For Business Success!" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/04/19-04-11-Its-Not-All-About-Sales-–-Margins-Are-Key-For-Business-Success.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/04/19-04-11-Its-Not-All-About-Sales-–-Margins-Are-Key-For-Business-Success-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/protecting-your-margins-for-business-success/" data-jpibfi-post-title="It’s Not All About Sales – Margins Are Key For Business Success!" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/04/19-04-11-Its-Not-All-About-Sales-–-Margins-Are-Key-For-Business-Success.png" >

Driving Profits

It’s Not All About Sales – Margins Are Key For Business Success!

April 11, 2019

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<img src="https://ellengracemarketing.com/wp-content/uploads/sb-instagram-feed-images/ellengracemarketing.jpg" alt="MARKETING STRATEGIST - Lyndsay" width="50" height="50">

Many of us, myself included, get uncomfortable pro

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Many of us, myself included, get uncomfortable promoting our own businesses. Talking about yourself isn’t always fun. It can be difficult knowing what to say and how to get your message across. Social media is a great tool to share more about your brand and build your community, but you can’t rely on social media alone. The best marketing plans don’t rely on a single avenue of customer acquisition. Here are a few other things to consider that can be cost-effective and productive to help you market your business.. And you’re guaranteed not to feel all salesy and icky when you’re done! (Swipe ▶️ to learn more about each) 1. Host A Workshop 2. Collaborate 3. Educate 4. Get Personal 5. Give It Away 6. Show Your Support 7. Sign Up">

A little reminder that WE CAN DO HARD THINGS. ▫

A little reminder that WE CAN DO HARD THINGS.

▫️We can make big DECISIONS about our business.
▫️We can admit when we've made MISTAKES.
▫️We can ASK FOR HELP when we need it.

We can even climb thousands of feet up a mountain in the snow!

I was listening to the @truestridebuzz, Episode 16 about self-belief and confidence and host @marytessrooneybuzz shared how "real growth comes from putting ourselves out there and doing it time and time again." - So true!

I know you put yourself out there even when it's not easy.

Hang in there, YOU CAN DO HARD THINGS.

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="A little reminder that WE CAN DO HARD THINGS. ▫️We can make big DECISIONS about our business. ▫️We can admit when we've made MISTAKES. ▫️We can ASK FOR HELP when we need it. We can even climb thousands of feet up a mountain in the snow! I was listening to the @truestridebuzz, Episode 16 about self-belief and confidence and host @marytessrooneybuzz shared how "real growth comes from putting ourselves out there and doing it time and time again." - So true! I know you put yourself out there even when it's not easy. Hang in there, YOU CAN DO HARD THINGS.">

It can be really easy to overcomplicate things, es

It can be really easy to overcomplicate things, especially when it comes to marketing.

After all, there's figuring out where your audience is, deciding which platforms to be on, what you need to do on those platfroms, whether you do it organically and/or paid, how often to do it, what to say, how it relates to your business, how you will measure success and so on . . .

I agree there are a lot of moving parts, but at the end of the day it boils down to this - You need a plan, you need to consistently execute that plan and then you need to measure if it's working.

Typically we will plan quarterly, measure monthly and execute daily. How about you?

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="It can be really easy to overcomplicate things, especially when it comes to marketing. After all, there's figuring out where your audience is, deciding which platforms to be on, what you need to do on those platfroms, whether you do it organically and/or paid, how often to do it, what to say, how it relates to your business, how you will measure success and so on . . . I agree there are a lot of moving parts, but at the end of the day it boils down to this - You need a plan, you need to consistently execute that plan and then you need to measure if it's working. Typically we will plan quarterly, measure monthly and execute daily. How about you?">

Freshman year in college I took a Philosophy class

Freshman year in college I took a Philosophy class. It was so strange to me, and it challenged me in ways I didn't even know possible. And if I'm being honest I hated it, at first.

See, as someone who loves math and numbers and searches for the 'right' answers based on concrete data, that class challenged me to understand life in a new way.

I often think about those types of classes I took over the years because I believe they made me a better marketer today. They pushed me to think about things outside of the box and from a different perspective.

While looking at analytics is important, marketing is a balance between the art and the science -- between understand behaviors and looking at the data behind it.

Thinking back on your experiences. . . what people, classes or events have impacted you?

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Freshman year in college I took a Philosophy class. It was so strange to me, and it challenged me in ways I didn't even know possible. And if I'm being honest I hated it, at first. See, as someone who loves math and numbers and searches for the 'right' answers based on concrete data, that class challenged me to understand life in a new way. I often think about those types of classes I took over the years because I believe they made me a better marketer today. They pushed me to think about things outside of the box and from a different perspective. While looking at analytics is important, marketing is a balance between the art and the science -- between understand behaviors and looking at the data behind it. Thinking back on your experiences. . . what people, classes or events have impacted you?">

As we look ahead to 2021, many of us are thinking

As we look ahead to 2021, many of us are thinking about both business and personal goals for the coming year.

If you haven’t given much thought to this, it’s not too late. In fact, setting new intentions and modifying your goals should be something that grows and changes throughout the year, allowing you to modify as necessary.

When it comes to marketing, there are all sorts of goals that you can set that will help you to measure exactly how you are doing.

Swipe right ▶️ to see 4 of my recommended areas.

These 4 areas are part of a full blog that is now live on our website, check out the link in bio to read it - Or DM or comment below and I'll send it to you.

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="As we look ahead to 2021, many of us are thinking about both business and personal goals for the coming year. If you haven’t given much thought to this, it’s not too late. In fact, setting new intentions and modifying your goals should be something that grows and changes throughout the year, allowing you to modify as necessary. When it comes to marketing, there are all sorts of goals that you can set that will help you to measure exactly how you are doing. Swipe right ▶️ to see 4 of my recommended areas. These 4 areas are part of a full blog that is now live on our website, check out the link in bio to read it - Or DM or comment below and I'll send it to you.">

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