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Driving Profits

Charging Your Worth

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/10/19-10-17-Charging-Your-Worth-–-Develop-A-Pricing-Strategy-That-Delivers-Value-to-Customers-Drives-Profits.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Charging Your Worth" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/10/19-10-17-Charging-Your-Worth-–-Develop-A-Pricing-Strategy-That-Delivers-Value-to-Customers-Drives-Profits.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/10/19-10-17-Charging-Your-Worth-–-Develop-A-Pricing-Strategy-That-Delivers-Value-to-Customers-Drives-Profits-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/develop-a-pricing-strategy/" data-jpibfi-post-title="Charging Your Worth – Develop A Pricing Strategy That Delivers Value to Customers & Drives Profits" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/10/19-10-17-Charging-Your-Worth-–-Develop-A-Pricing-Strategy-That-Delivers-Value-to-Customers-Drives-Profits.png" >

Driving Profits

Charging Your Worth – Develop A Pricing Strategy That Delivers Value to Customers & Drives Profits

October 17, 2019

How Improving Your Sales Mix Can Increase Profits

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/09/19-09-05-How-Improving-Your-Sales-Mix-Can-Increase-Profits.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How Improving Your Sales Mix Can Increase Profits" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/09/19-09-05-How-Improving-Your-Sales-Mix-Can-Increase-Profits.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/09/19-09-05-How-Improving-Your-Sales-Mix-Can-Increase-Profits-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/improving-sales-mix-for-profits/" data-jpibfi-post-title="How Improving Your Sales Mix Can Increase Profits" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/09/19-09-05-How-Improving-Your-Sales-Mix-Can-Increase-Profits.png" >

Driving Profits

How Improving Your Sales Mix Can Increase Profits

September 05, 2019

Improving Your Bottom Line

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/08/19-08-08-Improving-Your-Bottom-Line-–-How-To-Maximize-The-Value-In-Your-Business.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Improving Your Bottom Line" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/08/19-08-08-Improving-Your-Bottom-Line-–-How-To-Maximize-The-Value-In-Your-Business.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/08/19-08-08-Improving-Your-Bottom-Line-–-How-To-Maximize-The-Value-In-Your-Business-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/improving-your-bottom-line/" data-jpibfi-post-title="Improving Your Bottom Line – How To Maximize The “Value” In Your Business" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/08/19-08-08-Improving-Your-Bottom-Line-–-How-To-Maximize-The-Value-In-Your-Business.png" >

Driving Profits

Improving Your Bottom Line – How To Maximize The “Value” In Your Business

August 08, 2019

It’s Not All About Sales – Margins Are Key For Business Success!

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/04/19-04-11-Its-Not-All-About-Sales-–-Margins-Are-Key-For-Business-Success.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="It’s Not All About Sales – Margins Are Key For Business Success!" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/04/19-04-11-Its-Not-All-About-Sales-–-Margins-Are-Key-For-Business-Success.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/04/19-04-11-Its-Not-All-About-Sales-–-Margins-Are-Key-For-Business-Success-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/protecting-your-margins-for-business-success/" data-jpibfi-post-title="It’s Not All About Sales – Margins Are Key For Business Success!" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/04/19-04-11-Its-Not-All-About-Sales-–-Margins-Are-Key-For-Business-Success.png" >

Driving Profits

It’s Not All About Sales – Margins Are Key For Business Success!

April 11, 2019

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<img src="https://ellengracemarketing.com/wp-content/uploads/sb-instagram-feed-images/ellengracemarketing.jpg" alt="MARKETING STRATEGIST - Lyndsay" width="50" height="50">

Staying in front of your ideal customer is a great

Staying in front of your ideal customer is a great way to drive traffic to your physical location and/or website.

While there are many ways to do this, a few are core to any business, regardless of industry and size.

By thoroughly setting up your social profiles, sharing useful content, and creating regular emails to your growing list, you will see more traffic, interest, and, ultimately, sales.

With the last quarter of the year just around the corner, what will you focus on?
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#herbusiness #motherhustler #gettingunstuck #unstuck #marketingchallenges #emailmarketing #thisismycommunity #contentcreation #herestothecreatives #mycreativecommunity #thisisus #contentmarketing #hersuccess #myhappyviews #plannersgonnaplan #wearethecreativeeconomy
#contentmarketingstrategy #mysmallbiz #womanwithaplan
#createandcultivate #womeninsmallbusiness

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Staying in front of your ideal customer is a great way to drive traffic to your physical location and/or website. While there are many ways to do this, a few are core to any business, regardless of industry and size. By thoroughly setting up your social profiles, sharing useful content, and creating regular emails to your growing list, you will see more traffic, interest, and, ultimately, sales. With the last quarter of the year just around the corner, what will you focus on? . . . . . #herbusiness #motherhustler #gettingunstuck #unstuck #marketingchallenges #emailmarketing #thisismycommunity #contentcreation #herestothecreatives #mycreativecommunity #thisisus #contentmarketing #hersuccess #myhappyviews #plannersgonnaplan #wearethecreativeeconomy #contentmarketingstrategy #mysmallbiz #womanwithaplan #createandcultivate #womeninsmallbusiness">

There's a lot of advice out there—good and not s

There's a lot of advice out there—good and not so good.

If 15 years in the corporate world and nearly 6 years on my own running this business has taught me anything, it's that creating a marketing plan for my clients helps them SAVE TIME, CONSISTENTLY stay in front of their ideal audience, and drive RESULTS.

I love taking the randomness and inconsistency out of what, where, and when to share ... and providing them with a FRAMEWORK for fresh blog content, email marketing, social media, and more.

Planning gives you the permission to STOP WINGING IT, take a step back, and BREATHE.

It lets you see the BIGGER PICTURE and make adjustments when needed.

If you haven't watched my free Marketing Roadmap training, be sure to check it out—link in bio.

You can also book a free discovery call, and we can chat about how we can see how to best support your marketing in the coming months.

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="There's a lot of advice out there—good and not so good. If 15 years in the corporate world and nearly 6 years on my own running this business has taught me anything, it's that creating a marketing plan for my clients helps them SAVE TIME, CONSISTENTLY stay in front of their ideal audience, and drive RESULTS. I love taking the randomness and inconsistency out of what, where, and when to share ... and providing them with a FRAMEWORK for fresh blog content, email marketing, social media, and more. Planning gives you the permission to STOP WINGING IT, take a step back, and BREATHE. It lets you see the BIGGER PICTURE and make adjustments when needed. If you haven't watched my free Marketing Roadmap training, be sure to check it out—link in bio. You can also book a free discovery call, and we can chat about how we can see how to best support your marketing in the coming months.">

Five years and nine months. That's how long I've b

Five years and nine months. That's how long I've been building this business.

There have been ups and downs, but one thing remains the same: I am always focused on my clients and getting them results.

So, if you are a small business owner that has been dabbling in your marketing without a real plan ...

Or if you are having trouble keeping up with implementing all your marketing tasks and want to hand it off to an expert team ...

I'm ready to reward you with more time, more results, and an online presence you can be proud of.

I'd love to chat with you on a free 30-minute discovery call. Just message me below with the word "DISCOVERY" and I'll send you the link to my calendar.

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Five years and nine months. That's how long I've been building this business. There have been ups and downs, but one thing remains the same: I am always focused on my clients and getting them results. So, if you are a small business owner that has been dabbling in your marketing without a real plan ... Or if you are having trouble keeping up with implementing all your marketing tasks and want to hand it off to an expert team ... I'm ready to reward you with more time, more results, and an online presence you can be proud of. I'd love to chat with you on a free 30-minute discovery call. Just message me below with the word "DISCOVERY" and I'll send you the link to my calendar.">

Whether you're a nonprofit, a retailer, a B2B medi

Whether you're a nonprofit, a retailer, a B2B medical supplier, an accounting firm, a photographer, a creative, an artist, or a life coach, a marketing roadmap can do three things for you.

1. It gives you confidence. No longer will you be guessing what you're going to post next week, or even next month; you have a plan and you're executing that plan.

2. It saves you time. By taking a step back and actually looking at your roadmap from a holistic perspective, you can batch content together which saves you so much time.

3. It's a great communication tool. You can share your plan with your team to help align deliverables and create consistently. It even helps align other parts of your business (vendor partners, consultants, or contractors).

Our Marketing Roadmap works in 90-day increments so you are not committed to anything long term but are able to really make an impact right away.

I'm here to answer your questions. Ping me below, DM me, or set up a discovery call!

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Whether you're a nonprofit, a retailer, a B2B medical supplier, an accounting firm, a photographer, a creative, an artist, or a life coach, a marketing roadmap can do three things for you. 1. It gives you confidence. No longer will you be guessing what you're going to post next week, or even next month; you have a plan and you're executing that plan. 2. It saves you time. By taking a step back and actually looking at your roadmap from a holistic perspective, you can batch content together which saves you so much time. 3. It's a great communication tool. You can share your plan with your team to help align deliverables and create consistently. It even helps align other parts of your business (vendor partners, consultants, or contractors). Our Marketing Roadmap works in 90-day increments so you are not committed to anything long term but are able to really make an impact right away. I'm here to answer your questions. Ping me below, DM me, or set up a discovery call!">

When it comes to your marketing, are you giving yo

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="When it comes to your marketing, are you giving yourself the time to build a strategy and set goals, or are you constantly getting stuck buried in the tactics? The strategy is the foundation of what you do and is necessary so that, as you dive into the day-to-day of your marketing, you aren't just spinning your wheels. And your goals are going to allow concrete measurement on what's working. Here are examples of goals and what to measure: ▫️Increasing brand awareness-followers, impressions, traffic. ▫️Generating leads and sales-sales revenue, lead conversion rate, non-revenue conversions, email sign-ups. ▫️Increasing community engagement-clicks, likes, shares, comments, mentions. ▫️Growing your brands audience-brand mentions, followers, engagement rate, followers. ▫️Increasing web traffic-link clicks, conversions, email sign-ups, product trials. Are you clear on your marketing goals? ➡️ ➡️ ➡️ ➡️ ➡️ Swipe to check out the results one of my clients got just last month after following the plan we created for her!! 2,100 NEW emails!">

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