Skip to content

<img src="https://ellengracemarketing.com/wp-content/uploads/2020/10/Ellen-Grace-Marketing-Logo.svg" class="custom-logo" alt="Ellen Grace Marketing Logo" itemprop="logo" />

Menu

Services
- Strategy
  - Marketing Roadmap
- Strategy + Execution
Blog
Resources
- Resources
- Workshops
About
Contact

Marketing & Business Strategies

social media customer journey

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2021/04/social-media-customer-journey.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="social media customer journey" srcset="https://ellengracemarketing.com/wp-content/uploads/2021/04/social-media-customer-journey.png 750w, https://ellengracemarketing.com/wp-content/uploads/2021/04/social-media-customer-journey-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/using-social-media-to-engage-your-clients/" data-jpibfi-post-title="Using Social Media to Engage Your Clients at Every Step of Their Journey" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2021/04/social-media-customer-journey.png" >

Marketing & Business Strategies

Using Social Media to Engage Your Clients at Every Step of Their Journey

April 01, 2021

8 Ways We Use Airtable to Collaborate, Communicate, and Stay Organized

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2021/01/8-Ways-We-Use-Airtable.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="8 Ways We Use Airtable to Collaborate, Communicate, and Stay Organized" srcset="https://ellengracemarketing.com/wp-content/uploads/2021/01/8-Ways-We-Use-Airtable.png 750w, https://ellengracemarketing.com/wp-content/uploads/2021/01/8-Ways-We-Use-Airtable-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/8-ways-we-use-airtable-to-collaborate-communicate-and-stay-organized/" data-jpibfi-post-title="8 Ways We Use Airtable to Collaborate, Communicate, and Stay Organized" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2021/01/8-Ways-We-Use-Airtable.png" >

Marketing & Business Strategies

8 Ways We Use Airtable to Collaborate, Communicate, and Stay Organized

February 04, 2021

Business Goals and Intentions for 2021: 4 Key Areas to Direct Your Focus

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/12/4-Marketing-Areas-to-Direct-Your-Focus1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Business Goals and Intentions for 2021: 4 Key Areas to Direct Your Focus" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/12/4-Marketing-Areas-to-Direct-Your-Focus1.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/12/4-Marketing-Areas-to-Direct-Your-Focus1-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/business-goals-and-intentions-for-2021/" data-jpibfi-post-title="Business Goals and Intentions for 2021: 4 Key Areas to Direct Your Focus" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/12/4-Marketing-Areas-to-Direct-Your-Focus1.png" >

Marketing & Business Strategies

Business Goals and Intentions for 2021: 4 Key Areas to Direct Your Focus

January 05, 2021

marketing funnel

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/11/Master-Your-Marketing-Funnel.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="marketing funnel" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/11/Master-Your-Marketing-Funnel.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/11/Master-Your-Marketing-Funnel-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/how-you-can-master-your-marketing-funnel/" data-jpibfi-post-title="Discovery, Consideration, and Purchase: How You Can Master Your Marketing Funnel" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/11/Master-Your-Marketing-Funnel.png" >

Marketing & Business Strategies

Discovery, Consideration, and Purchase: How You Can Master Your Marketing Funnel

December 03, 2020

Create Demand for Your Business Using Inbound Marketing

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/10/20-10-01-Create-Demand-for-Your-Business-Using-Inbound-Marketing.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Create Demand for Your Business Using Inbound Marketing" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/10/20-10-01-Create-Demand-for-Your-Business-Using-Inbound-Marketing.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/10/20-10-01-Create-Demand-for-Your-Business-Using-Inbound-Marketing-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/create-demand-for-your-business-using-inbound-marketing/" data-jpibfi-post-title="Create Demand for Your Business Using Inbound Marketing" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/10/20-10-01-Create-Demand-for-Your-Business-Using-Inbound-Marketing.png" >

Marketing & Business Strategies

Create Demand for Your Business Using Inbound Marketing

October 01, 2020

Is Your Marketing Generating The Results You Want? How To Know When It’s Time To Hire An Agency.

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/05/20-05-28-Is-Your-Marketing-Generating-The-Results-You-Want-How-To-Know-When-Its-Time-To-Hire-An-Agency.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Is Your Marketing Generating The Results You Want? How To Know When It’s Time To Hire An Agency." srcset="https://ellengracemarketing.com/wp-content/uploads/2020/05/20-05-28-Is-Your-Marketing-Generating-The-Results-You-Want-How-To-Know-When-Its-Time-To-Hire-An-Agency.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/05/20-05-28-Is-Your-Marketing-Generating-The-Results-You-Want-How-To-Know-When-Its-Time-To-Hire-An-Agency-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/how-to-know-when-to-hire-an-agency/" data-jpibfi-post-title="Is Your Marketing Generating The Results You Want? How To Know When It’s Time To Hire An Agency" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/05/20-05-28-Is-Your-Marketing-Generating-The-Results-You-Want-How-To-Know-When-Its-Time-To-Hire-An-Agency.png" >

Marketing & Business Strategies

Is Your Marketing Generating The Results You Want? How To Know When It’s Time To Hire An Agency

May 28, 2020

What is Digital Marketing and How Can It Help Small Businesses Grow?

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/04/20-04-02-What-is-Digital-Marketing-and-How-Can-It-Help-Small-Businesses-Grow.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="What is Digital Marketing and How Can It Help Small Businesses Grow?" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/04/20-04-02-What-is-Digital-Marketing-and-How-Can-It-Help-Small-Businesses-Grow.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/04/20-04-02-What-is-Digital-Marketing-and-How-Can-It-Help-Small-Businesses-Grow-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/what-is-digital-marketing-and-how-can-it-help-small-businesses/" data-jpibfi-post-title="What is Digital Marketing and How Can It Help Small Businesses Grow?" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/04/20-04-02-What-is-Digital-Marketing-and-How-Can-It-Help-Small-Businesses-Grow.png" >

Marketing & Business Strategies

What is Digital Marketing and How Can It Help Small Businesses Grow?

April 02, 2020

Holding Yourself and Your Team Accountable To Meet Your Business Goals

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/02/20-02-20-Holding-Yourself-and-Your-Team-Accountable-To-Meet-Your-Business-Goals.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Holding Yourself and Your Team Accountable To Meet Your Business Goals" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/02/20-02-20-Holding-Yourself-and-Your-Team-Accountable-To-Meet-Your-Business-Goals.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/02/20-02-20-Holding-Yourself-and-Your-Team-Accountable-To-Meet-Your-Business-Goals-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/meet-business-goals-with-accountability/" data-jpibfi-post-title="Holding Yourself and Your Team Accountable To Meet Your Business Goals" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/02/20-02-20-Holding-Yourself-and-Your-Team-Accountable-To-Meet-Your-Business-Goals.png" >

Marketing & Business Strategies

Holding Yourself and Your Team Accountable To Meet Your Business Goals

February 20, 2020

Aligning your strategies and initiatives to reach your business goal

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-09-Aligning-Your-Strategies-and-Initiatives-To-Reach-Your-Annual-Business-Goals.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Aligning your strategies and initiatives to reach your business goal" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-09-Aligning-Your-Strategies-and-Initiatives-To-Reach-Your-Annual-Business-Goals.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-09-Aligning-Your-Strategies-and-Initiatives-To-Reach-Your-Annual-Business-Goals-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/aligning-strategies-to-business-goals/" data-jpibfi-post-title="Aligning Your Strategies and Initiatives To Reach Your Annual Business Goals" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-09-Aligning-Your-Strategies-and-Initiatives-To-Reach-Your-Annual-Business-Goals.png" >

Marketing & Business Strategies Marketing Analytics

Aligning Your Strategies and Initiatives To Reach Your Annual Business Goals

January 09, 2020

Clarifying The Foundation of Your Business

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/12/19-12-19-Clarifying-The-Foundation-of-Your-Business-for-2020-–-Mission-Vision-Values.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Clarifying The Foundation of Your Business" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/12/19-12-19-Clarifying-The-Foundation-of-Your-Business-for-2020-–-Mission-Vision-Values.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/12/19-12-19-Clarifying-The-Foundation-of-Your-Business-for-2020-–-Mission-Vision-Values-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/clarifying-the-foundation-of-your-business/" data-jpibfi-post-title="Clarifying The Foundation of Your Business for 2020 – Mission, Vision & Values" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/12/19-12-19-Clarifying-The-Foundation-of-Your-Business-for-2020-–-Mission-Vision-Values.png" >

Marketing & Business Strategies

Clarifying The Foundation of Your Business for 2020 – Mission, Vision & Values

December 19, 2019

LOAD MORE

Have Questions?

Book A Free Discovery Call Today

Categories

Marketing Implementation
Customer Focus
Driving Profits
Marketing & Business Strategies
Content Marketing
Marketing Analytics

Recent Posts

Using Social Media to Engage Your Clients at Every Step of Their Journey
Using Data and Analytics to Tell the Story of Your Business
8 Ways We Use Airtable to Collaborate, Communicate, and Stay Organized
Business Goals and Intentions for 2021: 4 Key Areas to Direct Your Focus
Discovery, Consideration, and Purchase: How You Can Master Your Marketing Funnel

Follow Along on the gram.

@ELLENGRACEMARKETING

ellengracemarketing

Marketing Strategies, Content & Execution
Build Awareness & Drives Sales
Social | Email | Website | Blogs | Analytics
🔽 Your Free 30 Day Content Guide

<img src="https://ellengracemarketing.com/wp-content/uploads/sb-instagram-feed-images/ellengracemarketing.jpg" alt="MARKETING STRATEGIST - Lyndsay" width="50" height="50">

One of the keys to running a successful business,

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="One of the keys to running a successful business, is to build relationships with your customers and clients. Nobody wants to do business or buy products from someone they don’t like or don’t trust. A strong marketing strategy will incorporate many opportunities for your customers to get to know you thereby building relationships, growing trust and leading more people to do business with you. What can trust do for your business? Trust and strong customer relationships can encourage people to… . ▫️ ENGAGE with your posts ▫️ ATTEND your events ▫️ FILL OUT your contact form ▫️ DOWNLOAD your content ▫️ FOLLOW you on social media ▫️ PURCHASE the products you are selling ▫️ ADVOCATE for you and your brand ▫️ GROW brand loyalty .....AND MORE!">

As much as I love to look at data (the past) and b

As much as I love to look at data (the past) and build out strategies (the future), when it comes to marketing, it's also so important to engage and connect with your community in real time (the present).

After all, “If you stay stuck in the past season or fixated on the future season, you will miss the one you’re in.” — Maree Dee @embracing.the.unexpected

When it comes to your marketing, of those three places - past, present and future - which one feels the most comfortable for you?

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="As much as I love to look at data (the past) and build out strategies (the future), when it comes to marketing, it's also so important to engage and connect with your community in real time (the present). After all, “If you stay stuck in the past season or fixated on the future season, you will miss the one you’re in.” — Maree Dee @embracing.the.unexpected When it comes to your marketing, of those three places - past, present and future - which one feels the most comfortable for you?">

That's right - one of the best parts of social med

That's right - one of the best parts of social media is that you can create posts that will reach your ideal audience at each stage of their journey - from Discovery, to Engagement, to Trust and finally Loyalty.

Swipe right 👉 to learn more about each - also, the full blog is live on the website!

Which stage do you feel the most comfortable with? Is there a stage that you are neglecting or want to improve?

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="That's right - one of the best parts of social media is that you can create posts that will reach your ideal audience at each stage of their journey - from Discovery, to Engagement, to Trust and finally Loyalty. Swipe right 👉 to learn more about each - also, the full blog is live on the website! Which stage do you feel the most comfortable with? Is there a stage that you are neglecting or want to improve?">

I don't have a magic wand when it comes to driving

I don't have a magic wand when it comes to driving a clients marketing initiatives, but what I do have is a solid strategy.

Successful marketing requires a well thought out strategy. But, in order to execute your strategy, you need to know how to plan, prioritize, and execute to see results.

Because of that, I personally create our clients QUARTERLY ROADMAPs to ensure that all team members are on the same page and know what's expected.

These quarterly roadmaps are then split into months, weeks, days and lay out specific deliverables by platform - from emails to social posts.

If you think this would help you and your team, feel free to reach out or book a discovery call today!

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="I don't have a magic wand when it comes to driving a clients marketing initiatives, but what I do have is a solid strategy. Successful marketing requires a well thought out strategy. But, in order to execute your strategy, you need to know how to plan, prioritize, and execute to see results. Because of that, I personally create our clients QUARTERLY ROADMAPs to ensure that all team members are on the same page and know what's expected. These quarterly roadmaps are then split into months, weeks, days and lay out specific deliverables by platform - from emails to social posts. If you think this would help you and your team, feel free to reach out or book a discovery call today!">

There are many different options for marketing you

There are many different options for marketing your business. But, I particularly love how social media supports each level of a marketing funnel.

It’s one of the few tools that meets the customer at every stages of their journey. Social media will help you:
.
▫️ grow your audience
▫️ educate your followers and earn their trust
▫️ encourage purchasing decisions
▫️ foster loyalty and build a network
.
Read all about "Using Social Media to Engage Your Clients at Every Step of Their Journey" in my latest blog. If you liked me to DM you the link, just comment below with a ❤️ and I'll send it to you.

It's also in the bio link :)

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="There are many different options for marketing your business. But, I particularly love how social media supports each level of a marketing funnel. It’s one of the few tools that meets the customer at every stages of their journey. Social media will help you: . ▫️ grow your audience ▫️ educate your followers and earn their trust ▫️ encourage purchasing decisions ▫️ foster loyalty and build a network . Read all about "Using Social Media to Engage Your Clients at Every Step of Their Journey" in my latest blog. If you liked me to DM you the link, just comment below with a ❤️ and I'll send it to you. It's also in the bio link :)">

Services
- Strategy
  - Marketing Roadmap
- Strategy + Execution
Blog
Resources
- Resources
- Workshops
About
Contact

© 2021 Ellen Grace Marketing

3 Steps to Plan 30 Days of Marketing Content

Save time with this FREE 3 step guide that helps you identify the types of content you need to be creating for your audience and how to plan it out across all your marketing platforms.

EmailEnter your email address