Skip to content

<img src="https://ellengracemarketing.com/wp-content/uploads/2020/10/Ellen-Grace-Marketing-Logo.svg" class="custom-logo" alt="Ellen Grace Marketing" itemprop="logo" />

Menu

Services
- Strategy
- Strategy + Execution
Blog
Resources
- Resources
- Workshops
About
Contact

Marketing Analytics

Calculating Your Customer's Lifetime Value

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/03/20-03-12-Calculating-Your-Customers-Lifetime-Value-To-Establish-Your-Marketing-Budget.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Calculating Your Customer's Lifetime Value" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/03/20-03-12-Calculating-Your-Customers-Lifetime-Value-To-Establish-Your-Marketing-Budget.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/03/20-03-12-Calculating-Your-Customers-Lifetime-Value-To-Establish-Your-Marketing-Budget-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/calculating-customers-lifetime-value/" data-jpibfi-post-title="Calculating Your Customer’s Lifetime Value To Establish Your Marketing Budget" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/03/20-03-12-Calculating-Your-Customers-Lifetime-Value-To-Establish-Your-Marketing-Budget.png" >

Marketing Analytics

Calculating Your Customer’s Lifetime Value To Establish Your Marketing Budget

March 12, 2020

Aligning your strategies and initiatives to reach your business goal

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-09-Aligning-Your-Strategies-and-Initiatives-To-Reach-Your-Annual-Business-Goals.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Aligning your strategies and initiatives to reach your business goal" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-09-Aligning-Your-Strategies-and-Initiatives-To-Reach-Your-Annual-Business-Goals.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-09-Aligning-Your-Strategies-and-Initiatives-To-Reach-Your-Annual-Business-Goals-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/aligning-strategies-to-business-goals/" data-jpibfi-post-title="Aligning Your Strategies and Initiatives To Reach Your Annual Business Goals" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-09-Aligning-Your-Strategies-and-Initiatives-To-Reach-Your-Annual-Business-Goals.png" >

Marketing & Business Strategies Marketing Analytics

Aligning Your Strategies and Initiatives To Reach Your Annual Business Goals

January 09, 2020

Why Scorecards Improve Business Performance

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/11/19-11-28-Why-Scorecards-Improve-Business-Performance.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Why Scorecards Improve Business Performance" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/11/19-11-28-Why-Scorecards-Improve-Business-Performance.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/11/19-11-28-Why-Scorecards-Improve-Business-Performance-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/why-scorecards-improve-business-performance/" data-jpibfi-post-title="Why Scorecards Improve Business Performance" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/11/19-11-28-Why-Scorecards-Improve-Business-Performance.png" >

Marketing Analytics

Why Scorecards Improve Business Performance

November 28, 2019

Tracking & Scorecarding – The Keys To Sales Growth

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-25-Tracking-Scorecarding-–-The-Keys-To-Sales-Growth.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Tracking & Scorecarding – The Keys To Sales Growth" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-25-Tracking-Scorecarding-–-The-Keys-To-Sales-Growth.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-25-Tracking-Scorecarding-–-The-Keys-To-Sales-Growth-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/tracking-and-scorecarding/" data-jpibfi-post-title="Tracking & Scorecarding – The Keys To Sales Growth" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-25-Tracking-Scorecarding-–-The-Keys-To-Sales-Growth.png" >

Marketing Analytics

Tracking & Scorecarding – The Keys To Sales Growth

July 25, 2019

Sales Forecasting: Why It’s So Important For Sales

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-11-Sales-Forecasting-Why-Its-So-Important-For-Sales.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Sales Forecasting: Why It’s So Important For Sales" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-11-Sales-Forecasting-Why-Its-So-Important-For-Sales.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-11-Sales-Forecasting-Why-Its-So-Important-For-Sales-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/sales-forecasting/" data-jpibfi-post-title="Sales Forecasting: Why It’s So Important For Sales" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-11-Sales-Forecasting-Why-Its-So-Important-For-Sales.png" >

Marketing Analytics

Sales Forecasting: Why It’s So Important For Sales

July 11, 2019

How To Use Analytics to Create A Marketing Plan That Works

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/03/19-03-07-How-To-Use-Analytics-to-Create-A-Marketing-Plan-That-Works.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How To Use Analytics to Create A Marketing Plan That Works" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/03/19-03-07-How-To-Use-Analytics-to-Create-A-Marketing-Plan-That-Works.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/03/19-03-07-How-To-Use-Analytics-to-Create-A-Marketing-Plan-That-Works-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/use-analytics-to-create-a-marketing-plan/" data-jpibfi-post-title="How To Use Analytics to Create A Marketing Plan That Works" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/03/19-03-07-How-To-Use-Analytics-to-Create-A-Marketing-Plan-That-Works.png" >

Marketing Analytics

How To Use Analytics to Create A Marketing Plan That Works

March 07, 2019

Make Your Marketing Count – Digging Into The Data Of Your Business

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/01/19-01-24-Make-Your-Marketing-Count-–-Digging-Into-The-Data-Of-Your-Business.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Make Your Marketing Count – Digging Into The Data Of Your Business" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/01/19-01-24-Make-Your-Marketing-Count-–-Digging-Into-The-Data-Of-Your-Business.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/01/19-01-24-Make-Your-Marketing-Count-–-Digging-Into-The-Data-Of-Your-Business-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/make-your-marketing-count-digging-into-the-data-of-your-business/" data-jpibfi-post-title="Make Your Marketing Count – Digging Into The Data Of Your Business" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/01/19-01-24-Make-Your-Marketing-Count-–-Digging-Into-The-Data-Of-Your-Business.png" >

Marketing Analytics

Make Your Marketing Count – Digging Into The Data Of Your Business

January 24, 2019

How Sales Data Drives Growth

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2018/12/18-12-05-How-Sales-Data-Drives-Growth.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How Sales Data Drives Growth" srcset="https://ellengracemarketing.com/wp-content/uploads/2018/12/18-12-05-How-Sales-Data-Drives-Growth.png 750w, https://ellengracemarketing.com/wp-content/uploads/2018/12/18-12-05-How-Sales-Data-Drives-Growth-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="Here are 3 things we look at when it comes to sales, and specifically what we look for to identify what’s working and where there are opportunities to prioritize." data-jpibfi-post-url="https://ellengracemarketing.com/blog/drive-business-growth/" data-jpibfi-post-title="How Sales Data Drives Growth" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2018/12/18-12-05-How-Sales-Data-Drives-Growth.png" >

Marketing Analytics

How Sales Data Drives Growth

December 05, 2018

Why is Google Analytics Important?

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2018/09/18-09-27-Why-is-Google-Analytics-Important.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Why is Google Analytics Important?" srcset="https://ellengracemarketing.com/wp-content/uploads/2018/09/18-09-27-Why-is-Google-Analytics-Important.png 750w, https://ellengracemarketing.com/wp-content/uploads/2018/09/18-09-27-Why-is-Google-Analytics-Important-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="If you are looking to expand and grow in business today you have to have a solid online presence - regardless of what you are selling. You need to know more than whether or not traffic was up or down. You need to know why, where and how. " data-jpibfi-post-url="https://ellengracemarketing.com/blog/why-is-google-analytics-important/" data-jpibfi-post-title="Why is Google Analytics Important?" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2018/09/18-09-27-Why-is-Google-Analytics-Important.png" >

Marketing Analytics

Why is Google Analytics Important?

September 27, 2018

LOAD MORE

Have Questions?

Book A Free Discovery Call Today

Categories

Marketing Implementation
Customer Focus
Driving Profits
Marketing & Business Strategies
Content Marketing
Marketing Analytics

Recent Posts

Business Goals and Intentions for 2021: 4 Key Areas to Direct Your Focus
Discovery, Consideration, and Purchase: How You Can Master Your Marketing Funnel
Create Demand for Your Business Using Inbound Marketing
Using Instagram Insights to Target Your Ideal Customers
SEO: How to Utilize Keywords to Bring Traffic to Your Website

Follow Along on the gram.

@ELLENGRACEMARKETING

ellengracemarketing

Marketing Strategies, Content & Execution
Build Awareness & Drives Sales
Social | Email | Website | Blogs | Analytics
🔽 Your Free 30 Day Content Guide

<img src="https://ellengracemarketing.com/wp-content/uploads/sb-instagram-feed-images/ellengracemarketing.jpg" alt="MARKETING STRATEGIST - Lyndsay" width="50" height="50">

Many of us, myself included, get uncomfortable pro

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Many of us, myself included, get uncomfortable promoting our own businesses. Talking about yourself isn’t always fun. It can be difficult knowing what to say and how to get your message across. Social media is a great tool to share more about your brand and build your community, but you can’t rely on social media alone. The best marketing plans don’t rely on a single avenue of customer acquisition. Here are a few other things to consider that can be cost-effective and productive to help you market your business.. And you’re guaranteed not to feel all salesy and icky when you’re done! (Swipe ▶️ to learn more about each) 1. Host A Workshop 2. Collaborate 3. Educate 4. Get Personal 5. Give It Away 6. Show Your Support 7. Sign Up">

A little reminder that WE CAN DO HARD THINGS. ▫

A little reminder that WE CAN DO HARD THINGS.

▫️We can make big DECISIONS about our business.
▫️We can admit when we've made MISTAKES.
▫️We can ASK FOR HELP when we need it.

We can even climb thousands of feet up a mountain in the snow!

I was listening to the @truestridebuzz, Episode 16 about self-belief and confidence and host @marytessrooneybuzz shared how "real growth comes from putting ourselves out there and doing it time and time again." - So true!

I know you put yourself out there even when it's not easy.

Hang in there, YOU CAN DO HARD THINGS.

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="A little reminder that WE CAN DO HARD THINGS. ▫️We can make big DECISIONS about our business. ▫️We can admit when we've made MISTAKES. ▫️We can ASK FOR HELP when we need it. We can even climb thousands of feet up a mountain in the snow! I was listening to the @truestridebuzz, Episode 16 about self-belief and confidence and host @marytessrooneybuzz shared how "real growth comes from putting ourselves out there and doing it time and time again." - So true! I know you put yourself out there even when it's not easy. Hang in there, YOU CAN DO HARD THINGS.">

It can be really easy to overcomplicate things, es

It can be really easy to overcomplicate things, especially when it comes to marketing.

After all, there's figuring out where your audience is, deciding which platforms to be on, what you need to do on those platfroms, whether you do it organically and/or paid, how often to do it, what to say, how it relates to your business, how you will measure success and so on . . .

I agree there are a lot of moving parts, but at the end of the day it boils down to this - You need a plan, you need to consistently execute that plan and then you need to measure if it's working.

Typically we will plan quarterly, measure monthly and execute daily. How about you?

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="It can be really easy to overcomplicate things, especially when it comes to marketing. After all, there's figuring out where your audience is, deciding which platforms to be on, what you need to do on those platfroms, whether you do it organically and/or paid, how often to do it, what to say, how it relates to your business, how you will measure success and so on . . . I agree there are a lot of moving parts, but at the end of the day it boils down to this - You need a plan, you need to consistently execute that plan and then you need to measure if it's working. Typically we will plan quarterly, measure monthly and execute daily. How about you?">

Freshman year in college I took a Philosophy class

Freshman year in college I took a Philosophy class. It was so strange to me, and it challenged me in ways I didn't even know possible. And if I'm being honest I hated it, at first.

See, as someone who loves math and numbers and searches for the 'right' answers based on concrete data, that class challenged me to understand life in a new way.

I often think about those types of classes I took over the years because I believe they made me a better marketer today. They pushed me to think about things outside of the box and from a different perspective.

While looking at analytics is important, marketing is a balance between the art and the science -- between understand behaviors and looking at the data behind it.

Thinking back on your experiences. . . what people, classes or events have impacted you?

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="Freshman year in college I took a Philosophy class. It was so strange to me, and it challenged me in ways I didn't even know possible. And if I'm being honest I hated it, at first. See, as someone who loves math and numbers and searches for the 'right' answers based on concrete data, that class challenged me to understand life in a new way. I often think about those types of classes I took over the years because I believe they made me a better marketer today. They pushed me to think about things outside of the box and from a different perspective. While looking at analytics is important, marketing is a balance between the art and the science -- between understand behaviors and looking at the data behind it. Thinking back on your experiences. . . what people, classes or events have impacted you?">

As we look ahead to 2021, many of us are thinking

As we look ahead to 2021, many of us are thinking about both business and personal goals for the coming year.

If you haven’t given much thought to this, it’s not too late. In fact, setting new intentions and modifying your goals should be something that grows and changes throughout the year, allowing you to modify as necessary.

When it comes to marketing, there are all sorts of goals that you can set that will help you to measure exactly how you are doing.

Swipe right ▶️ to see 4 of my recommended areas.

These 4 areas are part of a full blog that is now live on our website, check out the link in bio to read it - Or DM or comment below and I'll send it to you.

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="As we look ahead to 2021, many of us are thinking about both business and personal goals for the coming year. If you haven’t given much thought to this, it’s not too late. In fact, setting new intentions and modifying your goals should be something that grows and changes throughout the year, allowing you to modify as necessary. When it comes to marketing, there are all sorts of goals that you can set that will help you to measure exactly how you are doing. Swipe right ▶️ to see 4 of my recommended areas. These 4 areas are part of a full blog that is now live on our website, check out the link in bio to read it - Or DM or comment below and I'll send it to you.">

Services
- Strategy
- Strategy + Execution
Blog
Resources
- Resources
- Workshops
About
Contact

© 2021 Ellen Grace Marketing

3 Steps to Plan 30 Days of Marketing Content

Save time with this FREE 3 step guide that helps you identify the types of content you need to be creating for your audience and how to plan it out across all your marketing platforms.

EmailEnter your email address