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Marketing Analytics

Using Data and Analytics to Tell the Story of Your Business

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2021/02/Blog-Master1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Using Data and Analytics to Tell the Story of Your Business" srcset="https://ellengracemarketing.com/wp-content/uploads/2021/02/Blog-Master1.png 750w, https://ellengracemarketing.com/wp-content/uploads/2021/02/Blog-Master1-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/using-data-and-analytics-to-tell-the-story-of-your-business/" data-jpibfi-post-title="Using Data and Analytics to Tell the Story of Your Business" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2021/02/Blog-Master1.png" >

Marketing Analytics

Using Data and Analytics to Tell the Story of Your Business

March 04, 2021

Calculating Your Customer's Lifetime Value

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/03/20-03-12-Calculating-Your-Customers-Lifetime-Value-To-Establish-Your-Marketing-Budget.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Calculating Your Customer's Lifetime Value" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/03/20-03-12-Calculating-Your-Customers-Lifetime-Value-To-Establish-Your-Marketing-Budget.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/03/20-03-12-Calculating-Your-Customers-Lifetime-Value-To-Establish-Your-Marketing-Budget-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/calculating-customers-lifetime-value/" data-jpibfi-post-title="Calculating Your Customer’s Lifetime Value To Establish Your Marketing Budget" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/03/20-03-12-Calculating-Your-Customers-Lifetime-Value-To-Establish-Your-Marketing-Budget.png" >

Marketing Analytics

Calculating Your Customer’s Lifetime Value To Establish Your Marketing Budget

March 12, 2020

Aligning your strategies and initiatives to reach your business goal

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-09-Aligning-Your-Strategies-and-Initiatives-To-Reach-Your-Annual-Business-Goals.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Aligning your strategies and initiatives to reach your business goal" srcset="https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-09-Aligning-Your-Strategies-and-Initiatives-To-Reach-Your-Annual-Business-Goals.png 750w, https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-09-Aligning-Your-Strategies-and-Initiatives-To-Reach-Your-Annual-Business-Goals-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/aligning-strategies-to-business-goals/" data-jpibfi-post-title="Aligning Your Strategies and Initiatives To Reach Your Annual Business Goals" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2020/01/20-01-09-Aligning-Your-Strategies-and-Initiatives-To-Reach-Your-Annual-Business-Goals.png" >

Marketing & Business Strategies Marketing Analytics

Aligning Your Strategies and Initiatives To Reach Your Annual Business Goals

January 09, 2020

Why Scorecards Improve Business Performance

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/11/19-11-28-Why-Scorecards-Improve-Business-Performance.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Why Scorecards Improve Business Performance" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/11/19-11-28-Why-Scorecards-Improve-Business-Performance.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/11/19-11-28-Why-Scorecards-Improve-Business-Performance-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/why-scorecards-improve-business-performance/" data-jpibfi-post-title="Why Scorecards Improve Business Performance" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/11/19-11-28-Why-Scorecards-Improve-Business-Performance.png" >

Marketing Analytics

Why Scorecards Improve Business Performance

November 28, 2019

Tracking & Scorecarding – The Keys To Sales Growth

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-25-Tracking-Scorecarding-–-The-Keys-To-Sales-Growth.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Tracking & Scorecarding – The Keys To Sales Growth" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-25-Tracking-Scorecarding-–-The-Keys-To-Sales-Growth.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-25-Tracking-Scorecarding-–-The-Keys-To-Sales-Growth-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/tracking-and-scorecarding/" data-jpibfi-post-title="Tracking & Scorecarding – The Keys To Sales Growth" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-25-Tracking-Scorecarding-–-The-Keys-To-Sales-Growth.png" >

Marketing Analytics

Tracking & Scorecarding – The Keys To Sales Growth

July 25, 2019

Sales Forecasting: Why It’s So Important For Sales

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-11-Sales-Forecasting-Why-Its-So-Important-For-Sales.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Sales Forecasting: Why It’s So Important For Sales" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-11-Sales-Forecasting-Why-Its-So-Important-For-Sales.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-11-Sales-Forecasting-Why-Its-So-Important-For-Sales-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/sales-forecasting/" data-jpibfi-post-title="Sales Forecasting: Why It’s So Important For Sales" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/07/19-07-11-Sales-Forecasting-Why-Its-So-Important-For-Sales.png" >

Marketing Analytics

Sales Forecasting: Why It’s So Important For Sales

July 11, 2019

How To Use Analytics to Create A Marketing Plan That Works

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/03/19-03-07-How-To-Use-Analytics-to-Create-A-Marketing-Plan-That-Works.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How To Use Analytics to Create A Marketing Plan That Works" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/03/19-03-07-How-To-Use-Analytics-to-Create-A-Marketing-Plan-That-Works.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/03/19-03-07-How-To-Use-Analytics-to-Create-A-Marketing-Plan-That-Works-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/use-analytics-to-create-a-marketing-plan/" data-jpibfi-post-title="How To Use Analytics to Create A Marketing Plan That Works" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/03/19-03-07-How-To-Use-Analytics-to-Create-A-Marketing-Plan-That-Works.png" >

Marketing Analytics

How To Use Analytics to Create A Marketing Plan That Works

March 07, 2019

Make Your Marketing Count – Digging Into The Data Of Your Business

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2019/01/19-01-24-Make-Your-Marketing-Count-–-Digging-Into-The-Data-Of-Your-Business.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Make Your Marketing Count – Digging Into The Data Of Your Business" srcset="https://ellengracemarketing.com/wp-content/uploads/2019/01/19-01-24-Make-Your-Marketing-Count-–-Digging-Into-The-Data-Of-Your-Business.png 750w, https://ellengracemarketing.com/wp-content/uploads/2019/01/19-01-24-Make-Your-Marketing-Count-–-Digging-Into-The-Data-Of-Your-Business-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://ellengracemarketing.com/blog/make-your-marketing-count-digging-into-the-data-of-your-business/" data-jpibfi-post-title="Make Your Marketing Count – Digging Into The Data Of Your Business" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2019/01/19-01-24-Make-Your-Marketing-Count-–-Digging-Into-The-Data-Of-Your-Business.png" >

Marketing Analytics

Make Your Marketing Count – Digging Into The Data Of Your Business

January 24, 2019

How Sales Data Drives Growth

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2018/12/18-12-05-How-Sales-Data-Drives-Growth.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How Sales Data Drives Growth" srcset="https://ellengracemarketing.com/wp-content/uploads/2018/12/18-12-05-How-Sales-Data-Drives-Growth.png 750w, https://ellengracemarketing.com/wp-content/uploads/2018/12/18-12-05-How-Sales-Data-Drives-Growth-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="Here are 3 things we look at when it comes to sales, and specifically what we look for to identify what’s working and where there are opportunities to prioritize." data-jpibfi-post-url="https://ellengracemarketing.com/blog/drive-business-growth/" data-jpibfi-post-title="How Sales Data Drives Growth" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2018/12/18-12-05-How-Sales-Data-Drives-Growth.png" >

Marketing Analytics

How Sales Data Drives Growth

December 05, 2018

Why is Google Analytics Important?

<img width="750" height="530" src="https://ellengracemarketing.com/wp-content/uploads/2018/09/18-09-27-Why-is-Google-Analytics-Important.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Why is Google Analytics Important?" srcset="https://ellengracemarketing.com/wp-content/uploads/2018/09/18-09-27-Why-is-Google-Analytics-Important.png 750w, https://ellengracemarketing.com/wp-content/uploads/2018/09/18-09-27-Why-is-Google-Analytics-Important-300x212.png 300w" sizes="(max-width: 750px) 100vw, 750px" data-jpibfi-post-excerpt="If you are looking to expand and grow in business today you have to have a solid online presence - regardless of what you are selling. You need to know more than whether or not traffic was up or down. You need to know why, where and how. " data-jpibfi-post-url="https://ellengracemarketing.com/blog/why-is-google-analytics-important/" data-jpibfi-post-title="Why is Google Analytics Important?" data-jpibfi-src="https://ellengracemarketing.com/wp-content/uploads/2018/09/18-09-27-Why-is-Google-Analytics-Important.png" >

Marketing Analytics

Why is Google Analytics Important?

September 27, 2018

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<img src="https://ellengracemarketing.com/wp-content/uploads/sb-instagram-feed-images/ellengracemarketing.jpg" alt="MARKETING STRATEGIST - Lyndsay" width="50" height="50">

One of the keys to running a successful business,

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="One of the keys to running a successful business, is to build relationships with your customers and clients. Nobody wants to do business or buy products from someone they don’t like or don’t trust. A strong marketing strategy will incorporate many opportunities for your customers to get to know you thereby building relationships, growing trust and leading more people to do business with you. What can trust do for your business? Trust and strong customer relationships can encourage people to… . ▫️ ENGAGE with your posts ▫️ ATTEND your events ▫️ FILL OUT your contact form ▫️ DOWNLOAD your content ▫️ FOLLOW you on social media ▫️ PURCHASE the products you are selling ▫️ ADVOCATE for you and your brand ▫️ GROW brand loyalty .....AND MORE!">

As much as I love to look at data (the past) and b

As much as I love to look at data (the past) and build out strategies (the future), when it comes to marketing, it's also so important to engage and connect with your community in real time (the present).

After all, “If you stay stuck in the past season or fixated on the future season, you will miss the one you’re in.” — Maree Dee @embracing.the.unexpected

When it comes to your marketing, of those three places - past, present and future - which one feels the most comfortable for you?

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="As much as I love to look at data (the past) and build out strategies (the future), when it comes to marketing, it's also so important to engage and connect with your community in real time (the present). After all, “If you stay stuck in the past season or fixated on the future season, you will miss the one you’re in.” — Maree Dee @embracing.the.unexpected When it comes to your marketing, of those three places - past, present and future - which one feels the most comfortable for you?">

That's right - one of the best parts of social med

That's right - one of the best parts of social media is that you can create posts that will reach your ideal audience at each stage of their journey - from Discovery, to Engagement, to Trust and finally Loyalty.

Swipe right 👉 to learn more about each - also, the full blog is live on the website!

Which stage do you feel the most comfortable with? Is there a stage that you are neglecting or want to improve?

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="That's right - one of the best parts of social media is that you can create posts that will reach your ideal audience at each stage of their journey - from Discovery, to Engagement, to Trust and finally Loyalty. Swipe right 👉 to learn more about each - also, the full blog is live on the website! Which stage do you feel the most comfortable with? Is there a stage that you are neglecting or want to improve?">

I don't have a magic wand when it comes to driving

I don't have a magic wand when it comes to driving a clients marketing initiatives, but what I do have is a solid strategy.

Successful marketing requires a well thought out strategy. But, in order to execute your strategy, you need to know how to plan, prioritize, and execute to see results.

Because of that, I personally create our clients QUARTERLY ROADMAPs to ensure that all team members are on the same page and know what's expected.

These quarterly roadmaps are then split into months, weeks, days and lay out specific deliverables by platform - from emails to social posts.

If you think this would help you and your team, feel free to reach out or book a discovery call today!

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="I don't have a magic wand when it comes to driving a clients marketing initiatives, but what I do have is a solid strategy. Successful marketing requires a well thought out strategy. But, in order to execute your strategy, you need to know how to plan, prioritize, and execute to see results. Because of that, I personally create our clients QUARTERLY ROADMAPs to ensure that all team members are on the same page and know what's expected. These quarterly roadmaps are then split into months, weeks, days and lay out specific deliverables by platform - from emails to social posts. If you think this would help you and your team, feel free to reach out or book a discovery call today!">

There are many different options for marketing you

There are many different options for marketing your business. But, I particularly love how social media supports each level of a marketing funnel.

It’s one of the few tools that meets the customer at every stages of their journey. Social media will help you:
.
▫️ grow your audience
▫️ educate your followers and earn their trust
▫️ encourage purchasing decisions
▫️ foster loyalty and build a network
.
Read all about "Using Social Media to Engage Your Clients at Every Step of Their Journey" in my latest blog. If you liked me to DM you the link, just comment below with a ❤️ and I'll send it to you.

It's also in the bio link :)

<img src="https://ellengracemarketing.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="There are many different options for marketing your business. But, I particularly love how social media supports each level of a marketing funnel. It’s one of the few tools that meets the customer at every stages of their journey. Social media will help you: . ▫️ grow your audience ▫️ educate your followers and earn their trust ▫️ encourage purchasing decisions ▫️ foster loyalty and build a network . Read all about "Using Social Media to Engage Your Clients at Every Step of Their Journey" in my latest blog. If you liked me to DM you the link, just comment below with a ❤️ and I'll send it to you. It's also in the bio link :)">

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