The Locals’ First Choice.
You’re the go-to in your community.
Now let’s make sure your marketing reflects it.
YOUR BUSINESS, YOUR CHALLENGES
You and your business are local legends—not because you’re loud, but because you’re great at what you do. Your clients trust you, refer you, and keep coming back.
But when it comes to marketing, it’s either inconsistent, last-minute, or just not happening at all.
You’re juggling everything—from day-to-day operations to community events—and let’s be honest… marketing keeps slipping to the bottom of the list.
DOES THIS SOUND LIKE YOU?
- You’ve tried DIY marketing, but it’s draining your time and getting mixed results
- You know local visibility matters, but you’re not sure how to show up consistently.
- You’ve hired help before—but they needed your direction (which defeats the point).
- You’re ready to be known in your community—but you don’t want to spend hours figuring it all out.
What clients say.
“We needed help pulling together all the moving parts of our marketing—and Lyndsay and her team delivered. They helped us clarify our message, streamline our efforts, and build a roadmap that shows how everything works together. Now, we’re able to plan ahead with confidence and stay focused on what matters most: caring for our patients.
The organization and clarity they brought to our strategy made a huge difference. You can truly feel that Lyndsay cares deeply about her clients and their success—not just checking boxes or chasing the bottom line.”
– Chrissy Stamm-Christian, DC at Stamm Dental Wellness
What’s Possible
Imagine having a clear, strategic plan that aligns with your busy schedule—and actually attracts the right clients
in your area.
Your website is clear. Your content is consistent. Your email list is growing. Your marketing works in the
background while you stay focused on your business and your people.
We’re not here to give you more to do—we’re here to take it off your plate and help your business show up like
the trusted local brand it already is.
Two Ways to Work Together
You get to choose the level of support that fits your time, capacity, and goals.
Marketing Roadmap
(Done-With-You)
You’re not quite ready to hand it all over but you know you need a plan. We’ll create a fully customized 90-day marketing strategy, complete with tools, templates, and expert guidance.
- Local-focused strategy across social, email, website + SEO
- Marketing performance + SEO audit
- Airtable content hub
- Video walkthroughs + 30 days of support
- Optional Add-ons: Social Content Kit, Email Welcome Series
Full-Service Marketing
(Done-For-You)
You’re too busy to manage your marketing and you shouldn’t have to. We’ll take it off your plate completely, managing your marketing like an in-house team would (without the overhead).
- Strategy + execution across platforms
- Consistent content (social, email, blogs, campaigns)
- Monthly reporting + refinement
- Campaign planning + seasonal promotions
- Your voice, your values, our systems
Real Results
“Lyndsay built an amazing team to support us. They help us strengthen our online presence, provide clear analytics to over a dozen franchisees, and bring consistency to our brand across our website, email marketing, and social media.”
– Amanda Bottleson, Franchise Owner, Youthland Academy | Cincinnati, OH
ALIGNMENT ACROSS ALL PLATFORMS
19 Location Franchised Daycare in Ohio and Northern Kentucky
Before partnering with us, Youthland Academy—a 19-location daycare franchise across Ohio and Kentucky—was looking to grow brand awareness and drive more qualified leads to each of their individual location pages. But with so many franchisees, it was a challenge to maintain brand consistency, measure results, and build momentum across their digital channels.
Over the years, we’ve continued to evolve the strategy—bringing clarity and alignment to their website, email, social media, and Google Business Profiles. After implementing a strong SEO foundation, their location pages steadily climbed in search rankings, and as a result, form fills from interested parents have increased significantly year over year. We also support ongoing reputation management across all locations, helping maintain trust and visibility through proactive review monitoring and updates.
Best of all, the Youthland team now has the confidence and peace of mind to focus on running their schools, knowing their marketing is in expert hands.
MARKETING OUTREACH & LOYALTY
Family Owned Breakfast Restaurant in Mesa, AZ
With over 35 years in business, T.C. Eggington’s is a beloved Mesa, AZ brunch spot with a strong loyal following—but they were ready to modernize their marketing and reach a new generation of guests. They needed support bringing the restaurant experience online, including setting up online ordering, adding QR code menus in-house, managing local sponsorships, and expanding outreach beyond their core customer base.
That’s where we came in. Lyndsay and her team at Ellen Grace Marketing helped streamline and elevate their digital presence—from managing email loyalty and birthday campaigns to improving brand visibility with younger diners through social media and community engagement.
Thanks to a thoughtful and manageable strategy, Kathy and her team had the peace of mind to focus on delivering amazing food and hospitality, while we handled the marketing behind the scenes.
“EGM makes marketing feel manageable. They’re responsive, easy to work with, and
treat our business like their own. I could finally focus on everything else knowing they had marketing covered.”
– Kathy Coker, Former Owner, T.C. Eggington’s | Mesa, AZ
“Partnering with EGM gave me the confidence that our marketing reflected our mission. Lyndsay helped bring consistency across all channels, pointed out key brand improvements, and treated Click Co+Work like her own business.”
– Leslie Belsanti, Owner, Click Co+Work | Flagstaff, AZ
CONSISTENCY THAT DRIVES TRAFFIC
Local Co-working Space in Historic Downtown Flagstaff
Before working with us, Leslie Belsanti—owner of Click Co+Work in Flagstaff—was overflowing with creative marketing ideas but lacked a clear, streamlined plan to bring them all to life. Like many small business owners, she was juggling content, social, emails, and branding on top of running her day-to-day operations—and the pressure to “do it all” was real.
That’s when she came to us. Through our Marketing Roadmap process, we helped her take all of those ideas and tie them up in a nice little bow. Together, we clarified her brand voice, streamlined her content strategy, and created a manageable plan that brought consistency across every marketing channel.
Now, with the roadmap in place, Leslie can:
- Have a clear plan that turns her creative ideas into action
- Know exactly when to post, email, or blog—and what each one should be about
- Batch tasks with intention and finally ditch the last-minute marketing scramble
With a plan in place and a trusted partner by her side, Leslie now has the freedom to focus on growing her business—and a marketing strategy that reflects her vision.
Case Study: Friends of Camp Colton
Client: Friends of Camp Colton (FoCC) | Flagstaff, AZ
Industry: Environmental Education & Nonprofit
Service: Marketing Roadmap + Ongoing Content Strategy & Execution
When Friends of Camp Colton, a nonprofit supporting outdoor education programs in Northern Arizona, approached us in mid-2022, they had a big vision—but needed help turning that vision into a clear, cohesive marketing strategy.
Their team was juggling multiple goals:
- Raise awareness for Camp Colton in time for an important school bond vote
- Expand visibility beyond their core supporters to alumni and new community audiences
- Grow their online presence across social, email, and search
- Ultimately, increase donations and support a future capital campaign
Our Approach: The Marketing Roadmap
For FOCC, we started with a deep-dive Marketing Audit & Strategy, identifying where their messaging was fragmented and uncovering
untapped opportunities. From there, we created a fully integrated content plan that included things like:
- Updated branding and messaging across all platforms
- SEO and keyword recommendations to improve blog traffic
- Streamlined email and blog structure to drive clicks and engagement
- A monthly content calendar aligned with internal goals and external awareness dates
- Social content pillars to keep messaging consistent and mission-focused
- Enhanced Instagram and Facebook Reels, stories, and highlights for visual storytelling
- Moderation and engagement strategies to grow their community authentically
- Google Business Profile and email marketing optimization
THE RESULTS
Since implementing the strategy, Friends of Camp Colton has seen tremendous growth across all platforms. Their marketing now reflects the professionalism and heart of their mission. With consistent messaging, focused goals, and a proactive plan in place, they’ve been able to grow their impact while freeing up time and energy to focus on programming and fundraising.
WHY THIS WORKS FOR LOCAL BUSINESS
Local businesses thrive on connection, consistency, and trust.
That’s exactly what your marketing should reflect.
Whether you’re growing foot traffic, staying top-of-mind, or building a referral-friendly presence online—we’ll help you do it strategically and sustainably.