Hi, I’m Lyndsay
I’m passionate about helping business owners grow their sales through solid marketing strategies and effective planning. In today’s world, consumers are overwhelmed with choices and brands need to (more than ever) build authentic relationships with their customers in order to stand out.
Prior to starting this business in 2015, I worked for larger retailers (Nordstrom, Harry & David, DFS Galleria and Leslie’s Pool Supplies). They all taught me the importance of consistently looking at your business from a numbers perspective and planning out campaigns in advance. By doing this, we make smart, strategic decisions rather than react all the time. As small business owners we wear so many different hats and therefore it’s even more important to plan ahead. It’s my goal to bring this corporate way of going-to-market into the hands of smaller businesses who can truly make a difference and impact.
With a combination of data, consistency and creativity, business have the opportunity to flourish and thrive. No more winging it. No more last minute posts or neglected email lists. It’s time to have a solid plan that gets you to your goals and builds trust with your customers. After all, a goal without a plan is just a wish.
Hi, I’m Craig
Prior to joining Ellen Grace Marketing, I spent almost 15 years working at a large specialty retail company (Leslie’s Pool Supplies) focused specifically on Supply Chain/Logistics, Manufacturing, E-Commerce, and Real Estate.
There is so much data at the fingertips of growing companies, and we believe that its critical to understand what levers to pull in order to grow the business with profitable sales, leverage fixed expenses, and drive incremental profitably to the bottom line. Our goal at Ellen Grace Marketing is to help businesses with less resources work smarter and think like the larger retailers.
I am passionate and motivated to help growing companies increase their sales and profitability with additional visibility to their financial and customer data. We do this by collecting the data from various sources across their business and then empower the business owners to understand what that means, and how to make smart and strategic decisions. We are helping businesses scale by giving them the resources and tools to achieve their long-term financial goals.
What Clients Say
“Lyndsay transformed the way we look at our customers giving visibility and insight into key metrics that we never had before. Her analytical ability gave business owners meaningful and tangible feedback about the business and she combined that insight with her love for the customer to develop our ongoing customer connection strategy.” — Larry Hayward, Former CEO & Chairman of the Board at Leslie’s Swimming Pool Supplies