Hi, I’m Lyndsay
I’m passionate about helping business owners grow their sales through solid marketing strategies and effective planning. In today’s world, consumers are overwhelmed with choices and brands need to (more than ever) build authentic relationships with their customers in order to stand out.
Prior to starting this business in 2015, I worked for larger retailers (Nordstrom, Harry & David, DFS Galleria and Leslie’s Pool Supplies). They all taught me the importance of consistently looking at your business from a numbers perspective and planning out campaigns in advance. By doing this, we make smart, strategic decisions rather than react all the time. As small business owners we wear so many different hats and therefore it’s even more important to plan ahead. It’s my goal to bring this corporate way of going-to-market into the hands of smaller businesses who can truly make a difference and impact.
With a combination of data, consistency and creativity, smaller businesses have the opportunity to flourish and thrive. No more winging it. No more last minute posts or neglected email lists. It’s time to have a solid plan that gets you to your goals and builds trust with your customers. After all, a goal without a plan is just a wish.
Hi, I’m Craig
Prior to joining Ellen Grace Marketing, I spent almost 15 years working at a large specialty retail company (Leslie’s Pool Supplies) focused specifically on Supply Chain, Logistics, Manufacturing, E-Commerce Merchandising and Marketing.
I am passionate about helping smaller growing business owners think and act more like larger companies, in order to grow faster. We believe that this begins with understanding what is happening in your business today, and then developing a strategic marketing plan that consistently resonates with your ideal target audience. The right marketing plan can drive brand awareness, interest and trust, which then leads to increased customer engagement, more leads, and ultimately better sales.
In addition, I strongly believe that the data in your business tells a story which helps you understand what actions to take next. And while this data is so often neglected, it can often be what helps accelerate growth. At Ellen Grace, we also support clients with sales forecasting, financial (P&L) analysis, customer & transactional analysis, strategic business initiatives as well as other projects, all in effort to drive incremental profitably to the bottom line.
WHAT CLIENTS SAY
“After being closed for 2 months for COVID-19 we needed help strategizing our Marketing efforts as we opened back up. Lyndsay and Craig helped us to lay out all the moving parts in our marketing and understand how they would work together. They were able to create a roadmap which allows us to plan and execute action steps in advance that showed us the big picture.
This organization and clarity helps us improve our messaging and allows me to work on the business and with the patients I love. I could truly feel that Lyndsay & Craig care about their clients and what is best for them, not their own bottom line.” – Chrissy Stamm-Christian, DC at Stamm Dental Wellness
“Lyndsay transformed the way we look at our customers giving visibility and insight into key metrics that we never had before. Her analytical ability gave business owners meaningful and tangible feedback about the business and she combined that insight with her love for the customer to develop our ongoing customer connection strategy.” — Larry Hayward, Former CEO & Chairman of the Board at Leslie’s Swimming Pool Supplies