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the blog.

Engagement and activity don’t equal buyer intent. Learn why box-checking marketing often fails—and how to create clarity, momentum, and real sales.

Marketing & Business Strategies

Checking the Marketing Boxes Doesn’t Drive Sales

Graphic: How I’m Using AI to Better Serve My Business and Clients

Marketing & Business Strategies

How I’m Using AI to Better Serve My Business and Marketing Clients

Marketing Strategies

Marketing & Business Strategies

E.E.A.T.: The Tasty SEO Acronym That You Need to Know

9 Podcasts We Love for Business and Beyond

Marketing & Business Strategies

8 Podcasts We Love for Business and Beyond

7 Reasons to Start a Blog for Your Business Right Now!

Marketing & Business Strategies

7 Reasons to Start a Blog for Your Business Right Now!

Critical Metrics to Track at Each Stage of Your Marketing Funnel

Marketing & Business Strategies

Critical Metrics to Track at Each Stage of Your Marketing Funnel

Automate Your Marketing Roadmap with These Insightful Steps

Marketing & Business Strategies

Automate Your Marketing Roadmap with These Insightful Steps

5 of My Favorite Ways to Drive Traffic to Client Websites

Marketing & Business Strategies

5 of My Favorite Ways to Drive Traffic to Client Websites

Pins, Tweets, Posts, and Reels: How to Determine the Social Platforms that are Right for Your Business

Marketing & Business Strategies

Pins, Tweets, Posts, and Reels: How to Determine the Social Platforms that Are Right for Your Business

How to Use SEO Keywords to Support Your Marketing

Marketing & Business Strategies

How to Use SEO Keywords to Support Your Marketing

3 Ways to Know if Your Marketing is Working

Marketing & Business Strategies

3 Ways to Know if Your Marketing is Working

Content Planning for 2023: Legacy, Evergreen, and Pillars

Content Marketing

Content Planning for 2023: Legacy, Evergreen, and Pillars

Email Marketing Fundamentals: The 3 Types of Emails That Every Business Needs

Marketing Implementation

Email Marketing Fundamentals: The 3 Types of Emails That Every Business Needs

Marketing Analytics

Diving Into the Data: A Closer Look at Analytics and What They Mean for Your Business

10 Lead Magnets for Ecommerce and Service-Based Businesses

Driving Profits

10 Lead Magnets for Ecommerce and Service-Based Businesses

9 Elements to Help You Perfect Your Social Media Marketing Strategy

Marketing & Business Strategies

9 Elements to Help You Perfect Your Social Media Marketing Strategy

7 of the Biggest Marketing Mistakes Small Businesses Make and How You Can Avoid Them

Marketing & Business Strategies

7 of the Biggest Marketing Mistakes Small Businesses Make and How You Can Avoid Them

Creating Content to Drive Traffic and Maximize ROI

Content Marketing

Creating Content to Drive Traffic and Maximize ROI

Heating Up Your Marketing: How to Grow Your Business During the Summer Slump

Driving Profits

Heating Up Your Marketing: How to Grow Your Business during the Summer Slump

Simple Campaign Ground Rules to Maximize Your Marketing Roadmap

Marketing & Business Strategies

Simple Campaign Ground Rules to Maximize Your Marketing Roadmap

3 Benefits of Hiring an Agency to Help with Your Marketing Needs

Marketing Implementation

3 Benefits of Hiring an Agency to Help with Your Marketing Needs

3 Surefire Ways to Grow Your Business in 2022

Marketing & Business Strategies

3 Surefire Ways to Grow Your Business in 2022

Replacing Your Marketing Funnel With a Marketing Hourglass

Marketing & Business Strategies

Replacing Your Marketing Funnel With a Marketing Hourglass

Email Marketing: Building Community and Generating Sales

Marketing & Business Strategies

Email Marketing: Building Community and Generating Sales

Jump-Start Your Marketing with a 90-Day Roadmap

Marketing & Business Strategies

Jump-Start Your Marketing with a 90-Day Roadmap

3 Must-Haves Every Business Needs to Reach New Clients and Stay in Front of Their Current Ones

Marketing Implementation

3 Must-Haves Every Business Needs to Reach New Clients and Stay in Front of Their Current Ones

7 Ways to Repurpose Your Content to Drive New Traffic to Your Website

Content Marketing

7 Ways to Repurpose Your Content to Drive New Traffic to Your Website

Marketing Strategy for Your Business: Your Roadmap to Success

Marketing & Business Strategies

Marketing Strategy for Your Business: Your Roadmap to Success

The Incredible Impacts of Consistency - Both in Business and Life

Marketing & Business Strategies

The Incredible Impacts of Consistency – Both in Business and Life

social media customer journey

Marketing & Business Strategies

Using Social Media to Engage Your Clients at Every Step of Their Journey

Using Data and Analytics to Tell the Story of Your Business

Marketing Analytics

Using Data and Analytics to Tell the Story of Your Business

8 Ways We Use Airtable to Collaborate, Communicate, and Stay Organized

Marketing & Business Strategies

8 Ways We Use Airtable to Collaborate, Communicate, and Stay Organized

Business Goals and Intentions for 2021: 4 Key Areas to Direct Your Focus

Marketing & Business Strategies

Business Goals and Intentions for 2021: 4 Key Areas to Direct Your Focus

marketing funnel

Marketing & Business Strategies

Discovery, Consideration, and Purchase: How You Can Master Your Marketing Funnel

Create Demand for Your Business Using Inbound Marketing

Marketing & Business Strategies

Create Demand for Your Business Using Inbound Marketing

Using Instagram Insights to Target Your Ideal Customers

Marketing Implementation

Using Instagram Insights to Target Your Ideal Customers

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Marketing & Business Strategies
Content Marketing
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Recent Posts

Checking the Marketing Boxes Doesn’t Drive Sales
How I’m Using AI to Better Serve My Business and Marketing Clients
E.E.A.T.: The Tasty SEO Acronym That You Need to Know
8 Podcasts We Love for Business and Beyond
7 Reasons to Start a Blog for Your Business Right Now!

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Early in my career, I worked with large organizations where retainers were the norm.

And in many cases, they made sense.

But I also saw what happened when the structure outlived the strategy.
When goals changed.
When the work needed to shift.
When the relationship no longer felt aligned.

It stayed in place anyway.

That experience shaped how I built Ellen Grace Marketing.

From the beginning, I knew I didn’t want long-term commitments to replace accountability.

So instead of locking clients into contracts, I built a model around momentum.

Each month, we:
• Do the work
• Review what’s working
• Adjust what’s not
• And decide, together, how to move forward

And that’s why so many of our clients have stayed for years.

Not because they have to.
But because it continues to work and drive results.

That’s how real partnerships are built.

38 2

Open post by ellengracemarketing with ID 18099355229503157

Early in my career, I worked with large organizations where retainers were the norm.

And in many cases, they made sense.

But I also saw what happened when the structure outlived the strategy.
When goals changed.
When the work needed to shift.
When the relationship no longer felt aligned.

It stayed in place anyway.

That experience shaped how I built Ellen Grace Marketing.

From the beginning, I knew I didn’t want long-term commitments to replace accountability.

So instead of locking clients into contracts, I built a model around momentum.

Each month, we:
• Do the work
• Review what’s working
• Adjust what’s not
• And decide, together, how to move forward

And that’s why so many of our clients have stayed for years.

Not because they have to.
But because it continues to work and drive results.

That’s how real partnerships are built.

I bet you’ve had a great marketing plan in the past.

One that made sense.
Felt strategic.
And you were genuinely excited about.

And somewhere along the way, it stalled.

Which is pretty common.

That’s usually not because the plan wasn’t good.

It’s because it was missing one of four key system pieces I see across growing businesses:

1. Who actually owns it? (ownership)
2. Where does the work live? (tools)
3. Is there a real cadence? (rhythm)
4. What’s actually working? (feedback)

This is the part most plans don’t account for.

Plans are easy. Systems create execution.

Where do your marketing plans typically break down?

17 0

Open post by ellengracemarketing with ID 17862139017591085

I bet you’ve had a great marketing plan in the past.

One that made sense.
Felt strategic.
And you were genuinely excited about.

And somewhere along the way, it stalled.

Which is pretty common.

That’s usually not because the plan wasn’t good.

It’s because it was missing one of four key system pieces I see across growing businesses:

1. Who actually owns it? (ownership)
2. Where does the work live? (tools)
3. Is there a real cadence? (rhythm)
4. What’s actually working? (feedback)

This is the part most plans don’t account for.

Plans are easy. Systems create execution.

Where do your marketing plans typically break down?

Ellen Grace Marketing is 10 today!!

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Open post by ellengracemarketing with ID 18078266911992532

Ellen Grace Marketing is 10 today!!

I usually take this time of year to highlight our incredible clients at @ellengracemarketing. We’re deeply thankful for the trust, clarity, and partnership they bring to the work.

This year, I also wanted to pause and recognize the team behind the scenes—the people who care deeply about what we do and about each other, and who make this business what it is.

As we head into 2026 and 10 years of Ellen Grace Marketing, I’m incredibly thankful for the relationships that have shaped this business and the people who made it possible. I’m looking ahead with appreciation and excitement for what’s next.

Team shoutout:
Vanessa @vanessamay.co
Heather @hammersmithsupport
Ericka @ecvirtualservices
Marta @anchormarketingco
Megan @mountainlanemarketing
Leanne @authentic.vision.media
Julie @heartsandbrainsconsulting
Brittney @silverleafoffice

29 6

Open post by ellengracemarketing with ID 18054130223361979

I usually take this time of year to highlight our incredible clients at @ellengracemarketing. We’re deeply thankful for the trust, clarity, and partnership they bring to the work.

This year, I also wanted to pause and recognize the team behind the scenes—the people who care deeply about what we do and about each other, and who make this business what it is.

As we head into 2026 and 10 years of Ellen Grace Marketing, I’m incredibly thankful for the relationships that have shaped this business and the people who made it possible. I’m looking ahead with appreciation and excitement for what’s next.

Team shoutout:
Vanessa @vanessamay.co
Heather @hammersmithsupport
Ericka @ecvirtualservices
Marta @anchormarketingco
Megan @mountainlanemarketing
Leanne @authentic.vision.media
Julie @heartsandbrainsconsulting
Brittney @silverleafoffice

Who`s with me?

19 9

Open post by ellengracemarketing with ID 18171034453378703

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