10 Lead Magnets for Ecommerce and Service-Based Businesses
The holidays are just around the corner – are you ready? My daughters also have their birthdays in November and December so these next few months feel especially busy. If …
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9 Elements to Help You Perfect Your Social Media Marketing Strategy
There are many reasons why you should strive to perfect your social media marketing strategy. It will help you build relationships, find new followers, and generate more sales. If done …
9 Elements to Help You Perfect Your Social Media Marketing Strategy
7 of the Biggest Marketing Mistakes Small Businesses Make and How You Can Avoid Them
As a small business owner, you’ve probably put a lot of work into your marketing plan. But even the best plans can fall apart when mistakes are made. Let’s take …
7 of the Biggest Marketing Mistakes Small Businesses Make and How You Can Avoid Them
Creating Content to Drive Traffic and Maximize ROI
Over the past six months, 7 of the top 10 traffic sources to my website have been Google searches that lead people to blogs I’ve written. These sources represent nearly …
Creating Content to Drive Traffic and Maximize ROI
Heating Up Your Marketing: How to Grow Your Business during the Summer Slump
I love marketing during the summer. While some businesses are seasonal and peak during the summer, many other businesses see a lull or summer slowdown. However, that doesn’t mean your …
Heating Up Your Marketing: How to Grow Your Business during the Summer Slump
Simple Campaign Ground Rules to Maximize Your Marketing Roadmap
Recently, I was asked… “With all the last-minute changes that happen within my business and my marketing, does planning ahead actually save time?” This is a great question, and the …
Simple Campaign Ground Rules to Maximize Your Marketing Roadmap
3 Benefits of Hiring an Agency to Help with Your Marketing Needs
As your business grows, you will likely have some questions regarding your marketing needs. Should you do it yourself, hire internally or outsource the work? What About a Combination of …
3 Benefits of Hiring an Agency to Help with Your Marketing Needs
3 Surefire Ways to Grow Your Business in 2022
If you are like many of the businesses I work with, one of your 2022 goals is to reach new clients while still being the first choice for your existing …
3 Surefire Ways to Grow Your Business in 2022
Replacing Your Marketing Funnel With a Marketing Hourglass
I’m a huge fan of loyalty marketing and customer retention. However, the traditional marketing funnel stops after the prospect becomes your customer. In my 20+ years of experience, both in …
Replacing Your Marketing Funnel With a Marketing Hourglass
Email Marketing: Building Community and Generating Sales
Email marketing is a powerful tool that can help you grow your business. By engaging your community via email, you will be able to increase sales and share important information …