3 Ways to Know if Your Marketing is Working
Tired of spinning your wheels on your marketing, wondering what’s working and what’s not? While analytics can tell you a lot, there are other things you can look at too. …
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Content Planning for 2023: Legacy, Evergreen, and Pillars
When it comes to planning your marketing content, there is certainly no shortage of tactics, tools, and techniques to embrace. But sometimes it can get really overwhelming going down the …
Content Planning for 2023: Legacy, Evergreen, and Pillars
Email Marketing Fundamentals: The 3 Types of Emails That Every Business Needs
I love learning new things that will help my clients grow their businesses. It’s even better when they are things you can set up once, repeat, and see continuous results. …
Email Marketing Fundamentals: The 3 Types of Emails That Every Business Needs
Diving Into the Data: A Closer Look at Analytics and What They Mean for Your Business
One of the reasons I love working with product-based businesses is the fact that they have so much data. They know their customers, they know what they’re buying and not …
Diving Into the Data: A Closer Look at Analytics and What They Mean for Your Business
10 Lead Magnets for Ecommerce and Service-Based Businesses
The holidays are just around the corner – are you ready? My daughters also have their birthdays in November and December so these next few months feel especially busy. If …
10 Lead Magnets for Ecommerce and Service-Based Businesses
9 Elements to Help You Perfect Your Social Media Marketing Strategy
There are many reasons why you should strive to perfect your social media marketing strategy. It will help you build relationships, find new followers, and generate more sales. If done …
9 Elements to Help You Perfect Your Social Media Marketing Strategy
7 of the Biggest Marketing Mistakes Small Businesses Make and How You Can Avoid Them
As a small business owner, you’ve probably put a lot of work into your marketing plan. But even the best plans can fall apart when mistakes are made. Let’s take …
7 of the Biggest Marketing Mistakes Small Businesses Make and How You Can Avoid Them
Creating Content to Drive Traffic and Maximize ROI
Over the past six months, 7 of the top 10 traffic sources to my website have been Google searches that lead people to blogs I’ve written. These sources represent nearly …
Creating Content to Drive Traffic and Maximize ROI
Heating Up Your Marketing: How to Grow Your Business during the Summer Slump
I love marketing during the summer. While some businesses are seasonal and peak during the summer, many other businesses see a lull or summer slowdown. However, that doesn’t mean your …
Heating Up Your Marketing: How to Grow Your Business during the Summer Slump
Simple Campaign Ground Rules to Maximize Your Marketing Roadmap
Recently, I was asked… “With all the last-minute changes that happen within my business and my marketing, does planning ahead actually save time?” This is a great question, and the …