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Tag: marketing

3 Ways to Know if Your Marketing is Working
Marketing & Business Strategies

3 Ways to Know if Your Marketing is Working

Tired of spinning your wheels on your marketing, wondering what’s working and what’s not? While analytics can tell you a lot, there are other things you can look at too. …

7 of the Biggest Marketing Mistakes Small Businesses Make and How You Can Avoid Them
Marketing & Business Strategies

7 of the Biggest Marketing Mistakes Small Businesses Make and How You Can Avoid Them

As a small business owner, you’ve probably put a lot of work into your marketing plan. But even the best plans can fall apart when mistakes are made. Let’s take …

Creating Content to Drive Traffic and Maximize ROI
Content Marketing

Creating Content to Drive Traffic and Maximize ROI

Over the past six months, 7 of the top 10 traffic sources to my website have been Google searches that lead people to blogs I’ve written. These sources represent nearly …

Heating Up Your Marketing: How to Grow Your Business During the Summer Slump
Driving Profits

Heating Up Your Marketing: How to Grow Your Business during the Summer Slump

I love marketing during the summer. While some businesses are seasonal and peak during the summer, many other businesses see a lull or summer slowdown. However, that doesn’t mean your …

Replacing Your Marketing Funnel With a Marketing Hourglass
Marketing & Business Strategies

Replacing Your Marketing Funnel With a Marketing Hourglass

I’m a huge fan of loyalty marketing and customer retention.  However, the traditional marketing funnel stops after the prospect becomes your customer. In my 20+ years of experience, both in …

Is Your Marketing Generating The Results You Want? How To Know When It’s Time To Hire An Agency.
Marketing & Business Strategies

Is Your Marketing Generating The Results You Want? How To Know When It’s Time To Hire An Agency

As businesses expand and grow, their needs change and evolve. To get to the next level, a business needs a different strategy than what was done in the beginning to get …

My #1 Marketing Productivity Hack to Help You Plan, Prioritize, and Get Results
Marketing Implementation

My #1 Marketing Productivity Hack to Help You Organize, Prioritize, and Get Results

Marketing requires strategy. But, in order to execute your strategy, you need to know how to plan, prioritize, and execute to see results. Since starting my business, I’ve found the …

What is Digital Marketing and How Can It Help Small Businesses Grow?
Marketing & Business Strategies

What is Digital Marketing and How Can It Help Small Businesses Grow?

Digital marketing is a powerful tool that can be used by any business, no matter which industry you are in. Digital marketing can be easily tracked, giving you insight into …

Calculating Your Customer's Lifetime Value
Marketing Analytics

Calculating Your Customer’s Lifetime Value To Establish Your Marketing Budget

Understanding your Customer’s Lifetime Value (CLV) will help you to make decisions about your marketing investments and general business decisions. Not all leads, clients, or projects are the same. Because …

Bring Customers in the Door – A Guide for Retailers
Customer Focus

Bring Customers in the Door – A Guide for Retailers

With so many people going online for their shopping needs, brick-and-mortar stores need a way to stay competitive. There are many benefits to the in-store experience but retailers need to …

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Your marketing should support your business.
Your business should support your life.

And yet, marketing can so easily become one more thing constantly asking for your attention.

What should I post? Did that email go out? When did I last update the website? What are we even promoting right now?

The goal isn’t to spend more of your life marketing your business.

It’s to create a plan and a system that keeps things moving, even when you step away.

Because there should be room for this, too.

19 2
Open post by ellengracemarketing with ID 17906245563531692
Your marketing should support your business. Your business should support your life. And yet, marketing can so easily become one more thing constantly asking for your attention. What should I post? Did that email go out? When did I last update the website? What are we even promoting right now? The goal isn’t to spend more of your life marketing your business. It’s to create a plan and a system that keeps things moving, even when you step away. Because there should be room for this, too.

One of my favorite things to hear from a client?

That they don`t have to spend much time managing us.

For a small team, marketing can easily become one more thing that needs attention. The strategy might be there. The ideas might be there. But without the time, structure and consistency to keep everything moving, it tends to fall to the bottom of the list.

That`s exactly what we`ve helped build with the team at Callan Pharma Services.

And I couldn`t have said it better than Kevin and Bradford:

“Working with Ellen Grace Marketing has brought real structure to a side of the business we never had time to manage well. Lyndsay and her team have implemented a straightforward approach: a content plan, a steady cadence across LinkedIn and email, and the discipline to keep our marketing moving forward.

Communication is quick and clear, which means I spend little time managing the day-to-day. For a small team like ours, that combination of strategic guidance and reliable execution has been exactly what we needed.

We worked with a few firms before Ellen Grace Marketing, and they`re the first we can confidently recommend as an outstanding partner.”

Thank you, Kevin and Bradford, for trusting us with your marketing.

This is exactly what we mean when we say: Take Marketing Off Your Plate.

25 7
Open post by ellengracemarketing with ID 17983297026019378
One of my favorite things to hear from a client? That they don't have to spend much time managing us. For a small team, marketing can easily become one more thing that needs attention. The strategy might be there. The ideas might be there. But without the time, structure and consistency to keep everything moving, it tends to fall to the bottom of the list. That's exactly what we've helped build with the team at Callan Pharma Services. And I couldn't have said it better than Kevin and Bradford: “Working with Ellen Grace Marketing has brought real structure to a side of the business we never had time to manage well. Lyndsay and her team have implemented a straightforward approach: a content plan, a steady cadence across LinkedIn and email, and the discipline to keep our marketing moving forward. Communication is quick and clear, which means I spend little time managing the day-to-day. For a small team like ours, that combination of strategic guidance and reliable execution has been exactly what we needed. We worked with a few firms before Ellen Grace Marketing, and they're the first we can confidently recommend as an outstanding partner.” Thank you, Kevin and Bradford, for trusting us with your marketing. This is exactly what we mean when we say: Take Marketing Off Your Plate.

A wise woman recently shared something with me that I haven`t stopped thinking about:

"Pressure is a privilege."

Thanks for that reminder, @lessonswithlangley đź’•

It made me realize how many privileges I get to experience every week.

When I`m not helping clients at @ellengracemarketing, I`m usually doing one of two things: driving my girls to practices and tournaments... or squeezing in a workout at @theboxstudio_flg.

Some days it feels like we`re constantly on the go.

But the truth is, I don`t take any of it for granted.

It`s a privilege to have healthy kids who love sports. It`s a privilege to have a place that helps me take care of myself so I can keep showing up for my family, my clients, and my community. And it`s a privilege that we`re able to give our girls the opportunity to play.

Not every family has that opportunity.

That`s one of the reasons I said yes to joining the Board of the Flagstaff Sports Foundation.

Since its founding, the Foundation has helped more than 700 local Flagstaff youth athletes and teams, providing financial assistance so kids can experience everything sports teach: confidence, teamwork, resilience, and belonging.

I`m incredibly grateful that @theboxstudio_flg has become one of our very first Community Partners, helping make those opportunities possible for more local kids.

If you`re a Flagstaff business owner and you`re looking for a simple way to make a meaningful impact in our community, I`d love to chat with you about becoming a Flagstaff Sports Foundation Community Partner. We`d love to have you join us.

Because every kid deserves the chance to get in the game. đź’•

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Open post by ellengracemarketing with ID 18109463095993510
A wise woman recently shared something with me that I haven't stopped thinking about: "Pressure is a privilege." Thanks for that reminder, @lessonswithlangley đź’• It made me realize how many privileges I get to experience every week. When I'm not helping clients at @ellengracemarketing, I'm usually doing one of two things: driving my girls to practices and tournaments... or squeezing in a workout at @theboxstudio_flg. Some days it feels like we're constantly on the go. But the truth is, I don't take any of it for granted. It's a privilege to have healthy kids who love sports. It's a privilege to have a place that helps me take care of myself so I can keep showing up for my family, my clients, and my community. And it's a privilege that we're able to give our girls the opportunity to play. Not every family has that opportunity. That's one of the reasons I said yes to joining the Board of the Flagstaff Sports Foundation. Since its founding, the Foundation has helped more than 700 local Flagstaff youth athletes and teams, providing financial assistance so kids can experience everything sports teach: confidence, teamwork, resilience, and belonging. I'm incredibly grateful that @theboxstudio_flg has become one of our very first Community Partners, helping make those opportunities possible for more local kids. If you're a Flagstaff business owner and you're looking for a simple way to make a meaningful impact in our community, I'd love to chat with you about becoming a Flagstaff Sports Foundation Community Partner. We'd love to have you join us. Because every kid deserves the chance to get in the game. đź’•

My goal at 47 isn`t to look 27.
But to make 27yr olds excited to be 47. đź’•
@oenoflg

165 37
Open post by ellengracemarketing with ID 17976031524066685
My goal at 47 isn't to look 27. But to make 27yr olds excited to be 47. đź’• @oenoflg

Out of office for a few days, but this view is a good reminder of something I tell clients all the time:

The goal isn’t to do more marketing.

The goal is to build systems that allow your marketing to keep moving, even when you’re not.

Whether it’s a content calendar, clear priorities, documented processes, or a team that knows what comes next, good marketing shouldn’t depend on you being online 24/7.

A little time away often creates the clarity to come back with better ideas, better decisions, and a renewed focus on what matters most.

See you next week.

21 5
Open post by ellengracemarketing with ID 18468130180100511
Out of office for a few days, but this view is a good reminder of something I tell clients all the time: The goal isn’t to do more marketing. The goal is to build systems that allow your marketing to keep moving, even when you’re not. Whether it’s a content calendar, clear priorities, documented processes, or a team that knows what comes next, good marketing shouldn’t depend on you being online 24/7. A little time away often creates the clarity to come back with better ideas, better decisions, and a renewed focus on what matters most. See you next week.
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    • Marketing Execution
    • For Local Service Businesses
    • For Online Service Businesses
    • For Product Businesses
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    • Resources
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  • About
  • Contact

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