3 Ways to Know if Your Marketing is Working
Tired of spinning your wheels on your marketing, wondering what’s working and what’s not? While analytics can tell you a lot, there are other things you can look at too. …
7 of the Biggest Marketing Mistakes Small Businesses Make and How You Can Avoid Them
As a small business owner, you’ve probably put a lot of work into your marketing plan. But even the best plans can fall apart when mistakes are made. Let’s take …
Creating Content to Drive Traffic and Maximize ROI
Over the past six months, 7 of the top 10 traffic sources to my website have been Google searches that lead people to blogs I’ve written. These sources represent nearly …
Heating Up Your Marketing: How to Grow Your Business during the Summer Slump
I love marketing during the summer. While some businesses are seasonal and peak during the summer, many other businesses see a lull or summer slowdown. However, that doesn’t mean your …
Replacing Your Marketing Funnel With a Marketing Hourglass
I’m a huge fan of loyalty marketing and customer retention. However, the traditional marketing funnel stops after the prospect becomes your customer. In my 20+ years of experience, both in …
Is Your Marketing Generating The Results You Want? How To Know When It’s Time To Hire An Agency
As businesses expand and grow, their needs change and evolve. To get to the next level, a business needs a different strategy than what was done in the beginning to get …
My #1 Marketing Productivity Hack to Help You Organize, Prioritize, and Get Results
Marketing requires strategy. But, in order to execute your strategy, you need to know how to plan, prioritize, and execute to see results. Since starting my business, I’ve found the …
What is Digital Marketing and How Can It Help Small Businesses Grow?
Digital marketing is a powerful tool that can be used by any business, no matter which industry you are in. Digital marketing can be easily tracked, giving you insight into …
Calculating Your Customer’s Lifetime Value To Establish Your Marketing Budget
Understanding your Customer’s Lifetime Value (CLV) will help you to make decisions about your marketing investments and general business decisions. Not all leads, clients, or projects are the same. Because …
Bring Customers in the Door – A Guide for Retailers
With so many people going online for their shopping needs, brick-and-mortar stores need a way to stay competitive. There are many benefits to the in-store experience but retailers need to …