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Tag: marketing

3 Ways to Know if Your Marketing is Working
Marketing & Business Strategies

3 Ways to Know if Your Marketing is Working

Tired of spinning your wheels on your marketing, wondering what’s working and what’s not? While analytics can tell you a lot, there are other things you can look at too. …

7 of the Biggest Marketing Mistakes Small Businesses Make and How You Can Avoid Them
Marketing & Business Strategies

7 of the Biggest Marketing Mistakes Small Businesses Make and How You Can Avoid Them

As a small business owner, you’ve probably put a lot of work into your marketing plan. But even the best plans can fall apart when mistakes are made. Let’s take …

Creating Content to Drive Traffic and Maximize ROI
Content Marketing

Creating Content to Drive Traffic and Maximize ROI

Over the past six months, 7 of the top 10 traffic sources to my website have been Google searches that lead people to blogs I’ve written. These sources represent nearly …

Heating Up Your Marketing: How to Grow Your Business During the Summer Slump
Driving Profits

Heating Up Your Marketing: How to Grow Your Business during the Summer Slump

I love marketing during the summer. While some businesses are seasonal and peak during the summer, many other businesses see a lull or summer slowdown. However, that doesn’t mean your …

Replacing Your Marketing Funnel With a Marketing Hourglass
Marketing & Business Strategies

Replacing Your Marketing Funnel With a Marketing Hourglass

I’m a huge fan of loyalty marketing and customer retention.  However, the traditional marketing funnel stops after the prospect becomes your customer. In my 20+ years of experience, both in …

Is Your Marketing Generating The Results You Want? How To Know When It’s Time To Hire An Agency.
Marketing & Business Strategies

Is Your Marketing Generating The Results You Want? How To Know When It’s Time To Hire An Agency

As businesses expand and grow, their needs change and evolve. To get to the next level, a business needs a different strategy than what was done in the beginning to get …

My #1 Marketing Productivity Hack to Help You Plan, Prioritize, and Get Results
Marketing Implementation

My #1 Marketing Productivity Hack to Help You Organize, Prioritize, and Get Results

Marketing requires strategy. But, in order to execute your strategy, you need to know how to plan, prioritize, and execute to see results. Since starting my business, I’ve found the …

What is Digital Marketing and How Can It Help Small Businesses Grow?
Marketing & Business Strategies

What is Digital Marketing and How Can It Help Small Businesses Grow?

Digital marketing is a powerful tool that can be used by any business, no matter which industry you are in. Digital marketing can be easily tracked, giving you insight into …

Calculating Your Customer's Lifetime Value
Marketing Analytics

Calculating Your Customer’s Lifetime Value To Establish Your Marketing Budget

Understanding your Customer’s Lifetime Value (CLV) will help you to make decisions about your marketing investments and general business decisions. Not all leads, clients, or projects are the same. Because …

Bring Customers in the Door – A Guide for Retailers
Customer Focus

Bring Customers in the Door – A Guide for Retailers

With so many people going online for their shopping needs, brick-and-mortar stores need a way to stay competitive. There are many benefits to the in-store experience but retailers need to …

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Yesterday, we squeezed in a Giants spring training game while we were in Scottsdale for the kids’ travel sports.

It ended up being a bit of a full circle moment for me.

I grew up in Arizona before the Diamondbacks existed (dating myself here). The SF Giants played in Scottsdale every year, and my parents let me skip school a few times to go to a game.

Years later I went to college in the Bay Area and eventually lived in San Francisco for nearly a decade. During that time I went to more Giants games than I can count.

So sitting in the stands yesterday felt nostalgic in the best way, back at the same ballpark with my own family.

It also reminded me how life and careers tend to unfold over long timelines.

The places you’ve lived, the people you’ve met, and the experiences you’ve had all stack up over time and often come back around in unexpected ways.

The same is true in business. Relationships, reputations, and the work you put in today have a way of showing up again years later.

Sometimes those full circle moments are the best reminder of how everything connects.

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Open post by ellengracemarketing with ID 18036469406573502
Yesterday, we squeezed in a Giants spring training game while we were in Scottsdale for the kids’ travel sports. It ended up being a bit of a full circle moment for me. I grew up in Arizona before the Diamondbacks existed (dating myself here). The SF Giants played in Scottsdale every year, and my parents let me skip school a few times to go to a game. Years later I went to college in the Bay Area and eventually lived in San Francisco for nearly a decade. During that time I went to more Giants games than I can count. So sitting in the stands yesterday felt nostalgic in the best way, back at the same ballpark with my own family. It also reminded me how life and careers tend to unfold over long timelines. The places you’ve lived, the people you’ve met, and the experiences you’ve had all stack up over time and often come back around in unexpected ways. The same is true in business. Relationships, reputations, and the work you put in today have a way of showing up again years later. Sometimes those full circle moments are the best reminder of how everything connects.

On a client call yesterday, I heard something that made me smile.

They told me how much they appreciate how hard I hustle for them.

The truth?

It’s not hustle.

What they’re experiencing is structure.

Clear priorities.
Defined roles.
A 90-day roadmap.
Content tied to real business goals.
Follow-through built in.

From the outside, it can look fast. Responsive. Always moving.

Behind the scenes, it’s calm, organized, and repeatable.
Hustle feels frantic. This isn’t frantic.

It’s a framework doing exactly what it was designed to do.

Ten years into running this business, that’s what I’ve built everything on.

Not urgency.
Not chaos.
Not pressure.

Structure. And when structure is working, momentum feels effortless.

That’s something worth toasting to.

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Open post by ellengracemarketing with ID 18082140686015188
On a client call yesterday, I heard something that made me smile. They told me how much they appreciate how hard I hustle for them. The truth? It’s not hustle. What they’re experiencing is structure. Clear priorities. Defined roles. A 90-day roadmap. Content tied to real business goals. Follow-through built in. From the outside, it can look fast. Responsive. Always moving. Behind the scenes, it’s calm, organized, and repeatable. Hustle feels frantic. This isn’t frantic. It’s a framework doing exactly what it was designed to do. Ten years into running this business, that’s what I’ve built everything on. Not urgency. Not chaos. Not pressure. Structure. And when structure is working, momentum feels effortless. That’s something worth toasting to.

Early in my career, I worked with large organizations where retainers were the norm.

And in many cases, they made sense.

But I also saw what happened when the structure outlived the strategy.
When goals changed.
When the work needed to shift.
When the relationship no longer felt aligned.

It stayed in place anyway.

That experience shaped how I built Ellen Grace Marketing.

From the beginning, I knew I didn’t want long-term commitments to replace accountability.

So instead of locking clients into contracts, I built a model around momentum.

Each month, we:
• Do the work
• Review what’s working
• Adjust what’s not
• And decide, together, how to move forward

And that’s why so many of our clients have stayed for years.

Not because they have to.
But because it continues to work and drive results.

That’s how real partnerships are built.

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Open post by ellengracemarketing with ID 18099355229503157
Early in my career, I worked with large organizations where retainers were the norm. And in many cases, they made sense. But I also saw what happened when the structure outlived the strategy. When goals changed. When the work needed to shift. When the relationship no longer felt aligned. It stayed in place anyway. That experience shaped how I built Ellen Grace Marketing. From the beginning, I knew I didn’t want long-term commitments to replace accountability. So instead of locking clients into contracts, I built a model around momentum. Each month, we: • Do the work • Review what’s working • Adjust what’s not • And decide, together, how to move forward And that’s why so many of our clients have stayed for years. Not because they have to. But because it continues to work and drive results. That’s how real partnerships are built.

I bet you’ve had a great marketing plan in the past.

One that made sense.
Felt strategic.
And you were genuinely excited about.

And somewhere along the way, it stalled.

Which is pretty common.

That’s usually not because the plan wasn’t good.

It’s because it was missing one of four key system pieces I see across growing businesses:

1. Who actually owns it? (ownership)
2. Where does the work live? (tools)
3. Is there a real cadence? (rhythm)
4. What’s actually working? (feedback)

This is the part most plans don’t account for.

Plans are easy. Systems create execution.

Where do your marketing plans typically break down?

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Open post by ellengracemarketing with ID 17862139017591085
I bet you’ve had a great marketing plan in the past. One that made sense. Felt strategic. And you were genuinely excited about. And somewhere along the way, it stalled. Which is pretty common. That’s usually not because the plan wasn’t good. It’s because it was missing one of four key system pieces I see across growing businesses: 1. Who actually owns it? (ownership) 2. Where does the work live? (tools) 3. Is there a real cadence? (rhythm) 4. What’s actually working? (feedback) This is the part most plans don’t account for. Plans are easy. Systems create execution. Where do your marketing plans typically break down?

Ellen Grace Marketing is 10 today!!

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Open post by ellengracemarketing with ID 18078266911992532
Ellen Grace Marketing is 10 today!!
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