Micro Content vs Macro Content – How to Build Both Into Your Marketing Plan
You’ve likely heard the phrase “content is king.” While this can be very true, it’s important to look at the different types of content and how they can be used …
7 Non-Salesy Ways To Market Your Business
Many of us, myself included, get uncomfortable promoting our own businesses. Talking about yourself isn’t always fun. It can be difficult knowing what to say and how to get your …
The Advantages of Being A Small Business: Why It Can Pay To Be The Little Guy
Before I launched Ellen Grace Marketing in 2015, I had the privilege to work with several large retailers. Working for companies such as Nordstrom, Harry & David, DFS Galleria, and …
How To Use Analytics to Create A Marketing Plan That Works
Are You Spending Your Marketing Dollars Wisely? Business owners spend thousands of dollars on marketing every year and the way you spend your money should be strategic, driving your best …
7 Ways To Build Relationships With Your Customers
Creating Trust Through Your Marketing One of the keys to running a successful business, is to build relationships with your customers and clients. Nobody wants to do business or buy …
Make Your Marketing Count – Digging Into The Data Of Your Business
Using key performance indicators to calculate value, cost, and the best marketing channels for your business! If an investor approached you, let’s say someone from Shark Tank, and asked you …