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Tag: marketing

Micro vs Macro Content – How to Build Both Into Your Marketing Plan
Content Marketing

Micro Content vs Macro Content – How to Build Both Into Your Marketing Plan

You’ve likely heard the phrase “content is king.” While this can be very true, it’s important to look at the different types of content and how they can be used …

7 Non-Salesy Ways To Market Your Business
Marketing & Business Strategies

7 Non-Salesy Ways To Market Your Business

Many of us, myself included, get uncomfortable promoting our own businesses. Talking about yourself isn’t always fun. It can be difficult knowing what to say and how to get your …

Marketing & Business Strategies

The Advantages of Being A Small Business: Why It Can Pay To Be The Little Guy

Before I launched Ellen Grace Marketing in 2015, I had the privilege to work with several large retailers. Working for companies such as Nordstrom, Harry & David, DFS Galleria, and …

How To Use Analytics to Create A Marketing Plan That Works
Marketing Analytics

How To Use Analytics to Create A Marketing Plan That Works

Are You Spending Your Marketing Dollars Wisely? Business owners spend thousands of dollars on marketing every year and the way you spend your money should be strategic, driving your best …

7 Ways To Build Relationships With Your Customers
Customer Focus

7 Ways To Build Relationships With Your Customers

Creating Trust Through Your Marketing One of the keys to running a successful business, is to build relationships with your customers and clients. Nobody wants to do business or buy …

Make Your Marketing Count – Digging Into The Data Of Your Business
Marketing Analytics

Make Your Marketing Count – Digging Into The Data Of Your Business

Using key performance indicators to calculate value, cost, and the best marketing channels for your business! If an investor approached you, let’s say someone from Shark Tank, and asked you …

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Your marketing should support your business.
Your business should support your life.

And yet, marketing can so easily become one more thing constantly asking for your attention.

What should I post? Did that email go out? When did I last update the website? What are we even promoting right now?

The goal isn’t to spend more of your life marketing your business.

It’s to create a plan and a system that keeps things moving, even when you step away.

Because there should be room for this, too.

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Open post by ellengracemarketing with ID 17906245563531692
Your marketing should support your business. Your business should support your life. And yet, marketing can so easily become one more thing constantly asking for your attention. What should I post? Did that email go out? When did I last update the website? What are we even promoting right now? The goal isn’t to spend more of your life marketing your business. It’s to create a plan and a system that keeps things moving, even when you step away. Because there should be room for this, too.

One of my favorite things to hear from a client?

That they don`t have to spend much time managing us.

For a small team, marketing can easily become one more thing that needs attention. The strategy might be there. The ideas might be there. But without the time, structure and consistency to keep everything moving, it tends to fall to the bottom of the list.

That`s exactly what we`ve helped build with the team at Callan Pharma Services.

And I couldn`t have said it better than Kevin and Bradford:

“Working with Ellen Grace Marketing has brought real structure to a side of the business we never had time to manage well. Lyndsay and her team have implemented a straightforward approach: a content plan, a steady cadence across LinkedIn and email, and the discipline to keep our marketing moving forward.

Communication is quick and clear, which means I spend little time managing the day-to-day. For a small team like ours, that combination of strategic guidance and reliable execution has been exactly what we needed.

We worked with a few firms before Ellen Grace Marketing, and they`re the first we can confidently recommend as an outstanding partner.”

Thank you, Kevin and Bradford, for trusting us with your marketing.

This is exactly what we mean when we say: Take Marketing Off Your Plate.

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Open post by ellengracemarketing with ID 17983297026019378
One of my favorite things to hear from a client? That they don't have to spend much time managing us. For a small team, marketing can easily become one more thing that needs attention. The strategy might be there. The ideas might be there. But without the time, structure and consistency to keep everything moving, it tends to fall to the bottom of the list. That's exactly what we've helped build with the team at Callan Pharma Services. And I couldn't have said it better than Kevin and Bradford: “Working with Ellen Grace Marketing has brought real structure to a side of the business we never had time to manage well. Lyndsay and her team have implemented a straightforward approach: a content plan, a steady cadence across LinkedIn and email, and the discipline to keep our marketing moving forward. Communication is quick and clear, which means I spend little time managing the day-to-day. For a small team like ours, that combination of strategic guidance and reliable execution has been exactly what we needed. We worked with a few firms before Ellen Grace Marketing, and they're the first we can confidently recommend as an outstanding partner.” Thank you, Kevin and Bradford, for trusting us with your marketing. This is exactly what we mean when we say: Take Marketing Off Your Plate.

A wise woman recently shared something with me that I haven`t stopped thinking about:

"Pressure is a privilege."

Thanks for that reminder, @lessonswithlangley đź’•

It made me realize how many privileges I get to experience every week.

When I`m not helping clients at @ellengracemarketing, I`m usually doing one of two things: driving my girls to practices and tournaments... or squeezing in a workout at @theboxstudio_flg.

Some days it feels like we`re constantly on the go.

But the truth is, I don`t take any of it for granted.

It`s a privilege to have healthy kids who love sports. It`s a privilege to have a place that helps me take care of myself so I can keep showing up for my family, my clients, and my community. And it`s a privilege that we`re able to give our girls the opportunity to play.

Not every family has that opportunity.

That`s one of the reasons I said yes to joining the Board of the Flagstaff Sports Foundation.

Since its founding, the Foundation has helped more than 700 local Flagstaff youth athletes and teams, providing financial assistance so kids can experience everything sports teach: confidence, teamwork, resilience, and belonging.

I`m incredibly grateful that @theboxstudio_flg has become one of our very first Community Partners, helping make those opportunities possible for more local kids.

If you`re a Flagstaff business owner and you`re looking for a simple way to make a meaningful impact in our community, I`d love to chat with you about becoming a Flagstaff Sports Foundation Community Partner. We`d love to have you join us.

Because every kid deserves the chance to get in the game. đź’•

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Open post by ellengracemarketing with ID 18109463095993510
A wise woman recently shared something with me that I haven't stopped thinking about: "Pressure is a privilege." Thanks for that reminder, @lessonswithlangley đź’• It made me realize how many privileges I get to experience every week. When I'm not helping clients at @ellengracemarketing, I'm usually doing one of two things: driving my girls to practices and tournaments... or squeezing in a workout at @theboxstudio_flg. Some days it feels like we're constantly on the go. But the truth is, I don't take any of it for granted. It's a privilege to have healthy kids who love sports. It's a privilege to have a place that helps me take care of myself so I can keep showing up for my family, my clients, and my community. And it's a privilege that we're able to give our girls the opportunity to play. Not every family has that opportunity. That's one of the reasons I said yes to joining the Board of the Flagstaff Sports Foundation. Since its founding, the Foundation has helped more than 700 local Flagstaff youth athletes and teams, providing financial assistance so kids can experience everything sports teach: confidence, teamwork, resilience, and belonging. I'm incredibly grateful that @theboxstudio_flg has become one of our very first Community Partners, helping make those opportunities possible for more local kids. If you're a Flagstaff business owner and you're looking for a simple way to make a meaningful impact in our community, I'd love to chat with you about becoming a Flagstaff Sports Foundation Community Partner. We'd love to have you join us. Because every kid deserves the chance to get in the game. đź’•

My goal at 47 isn`t to look 27.
But to make 27yr olds excited to be 47. đź’•
@oenoflg

165 37
Open post by ellengracemarketing with ID 17976031524066685
My goal at 47 isn't to look 27. But to make 27yr olds excited to be 47. đź’• @oenoflg

Out of office for a few days, but this view is a good reminder of something I tell clients all the time:

The goal isn’t to do more marketing.

The goal is to build systems that allow your marketing to keep moving, even when you’re not.

Whether it’s a content calendar, clear priorities, documented processes, or a team that knows what comes next, good marketing shouldn’t depend on you being online 24/7.

A little time away often creates the clarity to come back with better ideas, better decisions, and a renewed focus on what matters most.

See you next week.

21 5
Open post by ellengracemarketing with ID 18468130180100511
Out of office for a few days, but this view is a good reminder of something I tell clients all the time: The goal isn’t to do more marketing. The goal is to build systems that allow your marketing to keep moving, even when you’re not. Whether it’s a content calendar, clear priorities, documented processes, or a team that knows what comes next, good marketing shouldn’t depend on you being online 24/7. A little time away often creates the clarity to come back with better ideas, better decisions, and a renewed focus on what matters most. See you next week.
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    • Marketing Roadmap
    • Marketing Execution
    • For Local Service Businesses
    • For Online Service Businesses
    • For Product Businesses
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  • Resources
    • Resources
    • Workshops
  • About
  • Contact

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