Consistency is critical not just in business, but in every aspect of your life if you wish to be successful. To be successful at meditation requires more than one session. To be successful at exercising requires more than just one trip to the gym. Developing new friendships requires you to spend time with one another. Consistency is the key to building a balanced life and a strong business.

Consistency in Your Business

As with anything in life, it’s important to form good habits within your business. Specifically with your marketing. I’ve seen brands put in a ton of work for a month or two and then just go radio silent. This does not build momentum, consistency, trust, or help you achieve the type of results you are looking for from your marketing

Creating the Right Plan

Many people become overly ambitious, spreading themselves too thin. It can make it easy to become inconsistent, frustrated, and quit before your desired results are achieved. Knowing this, you’ll want to create a plan that is realistic so that you can show up with consistency, not just for the first two months. If you are having a hard time keeping up, here’s 3 things you can consider editing in order to stick to your plan.

#1 – Analyze Your Platforms

One simple way to reduce the amount of time spent on marketing is to reduce the number of platforms you are posting to. When you go to the gym, do you use every machine in the building just because they’re there? Of course not. Similarly, you will want to focus on the platforms that your target customers most frequently. Create relevant content that is specific to your brand and messaging, then turn up the dial there. You do not need to be on Facebook, Twitter, Instagram, Linked In, and Pinterest. Instead, you need to focus on the platforms where you are seeing results.

#2 – Change the Frequency of Your Posts

It doesn’t matter that you aren’t posting multiple times throughout the day. You don’t even have to post every day. What you do need to do, is to stay consistent so your audience knows what to expect. We all know those people that work out every day but it’s important to know when your muscles need a break. Determine which days of the week and times of day generate the most engagement from your posts. Put your all into those days and times, and don’t force yourself into generating mass amounts of content that simply isn’t there.

#3 – Simplify the Process

There are many ways to save time and cut back on redundancies within your tasks. For example, if you are not batching you need to. Batching is about grouping similar tasks together instead of doing them at different times. Rather than sitting down to create a one-off email, instead, try creating multiple emails at once while you’re in the zone. If you are working on social media posts, try doing them several weeks at a time. First, work on the visual and creative elements. Then, add the text, go through the editing process for all upcoming posts, and schedule.

Getting the Right Help

Many business owners opt to outsource their marketing. This is very beneficial for those who want to focus on their business, and not just on their blog writing or social media presence. There comes a point when your time is just too valuable and you are better off outsourcing so that you are consistently showing up for your audience. When you are ready for this phase, we’d love to help you create and facilitate a marketing plan that is right for you. We’ll take into account your goals and the time you will be able to commit. The most important part of your marketing plan is that you stick with it so your audience knows what to expect from you.

To learn more about creating your personalized marketing plan and how to create consistency in your web presence, reach out to our team today!