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The advantages of being a small business in grey letters with white background

The Advantages of Being A Small Business: Why It Can Pay To Be The Little Guy

June 06, 2019
Make Your Marketing Count Digging Into The Data of Your Business in grey letters with white background

Make Your Marketing Count – Digging Into The Data Of Your Business

January 24, 2019

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ellengracemarketing

Supporting Growing Businesses with Marketing ANALYTICS, STRATEGIES, CONTENT & EXECUTION
Grab your free 3 Steps to Plan 30 Day Content Guide πŸ”½

Lyndsay | Marketing & Sales
Hi, I’m Lyndsay and today is my birthday so I th Hi, I’m Lyndsay and today is my birthday so I thought I’d do a little introduction. πŸ‘‹ I’m a wife (celebrating 10 years in Nov!) and mother of 2 sweet girls. We live in Flagstaff, AZ which is a mountain town between Phoenix and the Grand Canyon. ⛰️ I get called Ellen a lot, but Ellen was my grandmother who was an amazing artist. Ellen & Grace are my daughters middle names. πŸŽ“ I started my career in San Francisco after graduating with a degree in Finance and Retail Management from @santaclarauniversity. A few years later while working full time, I went back to night school and got my MBA from @usfca. πŸŒ‰ I spent most of my career working in either marketing or merchandising for big retailers like @nordstrom, @harryanddavid, @dfsofficial and @lesliespoolcare πŸ›οΈ I love the numbers side of marketing and am a sucker for understanding consumer behavior and loyalty marketing! πŸ’• My motivation for starting this business was two folds: . 1️⃣ To have more flexibility in my life and the ability to work from anywhere at anytime. No more commute, office . . . or meetings just to have meetings. I would not say it’s been an easier choice, but definitely more rewarding. . 2️⃣ Apply the things that larger businesses do well to support the growth of smaller ones. Smaller businesses have so many advantages if they can put some processes in place and think bigger. What changes in your life or business have you made that you are excited to share?
Deciding what to share with your audience - whethe Deciding what to share with your audience - whether social posts, blog content or emails - can feel confusing. One way we try and take the overwhelm out of our own marketing plans and the plans we create for our clients is to look at content in 3 ways. . First, every content plan needs to focus on EVENT based topics. These are things you know today such as holidays, national days, sales, product launches, local events, etc. . Next, every content plan needs to showcase your core offerings and what your brand stands for, what we call EVERGREEN topics. Key products, tips, anything fundamental to your business and that is relevant today, next week, and next month. . Finally, a solid content plan will also incorporate ENGAGEMENT. You can't pre-plan everything nor can you just "post and ghost" - you need to show up, and be a human behind the platform. DM's, comments, shares, polls, etc. Engagement, is the key to earning trust and consistent growth. . Hope this was helpful!
Creating consistent content can feel like climbing Creating consistent content can feel like climbing steps that just never end. And, it's not just about creating content, it needs to be relevant to your audience, earn trust and drive real business results. If you are looking for support we'd love to talk to you. We have a custom 1:1 service that provides you with a Quarterly Marketing Roadmap that breaks down 3 months of content based on your business initiatives and key dates. We group these into smaller bite-sized campaigns to guide you on what topics to share and specifically what platforms to share content with your audiences - for each each week and each day over the next 13 weeks. Who's ready to improve their business starting July 1st?
While the acquisition of new customers or clients While the acquisition of new customers or clients is always important, many times we overlook the value of our existing customer base – also known as loyalty or retention marketing. Grouping your customer list into segments or tiers based on their behaviors can help you identify special groups of customers and make it easier to craft relevant messaging to them. Try focusing on these 3 areas - RFM: ⏰ R - Recency. How recently has someone shopped or worked with you? Should they have come back by now? Can you think of ways to re-engage them to try you again or win them back? πŸ“† F - Frequency. How frequently do customers/clients typically work with you? Some customers might be once a week and others are 2 times a year. What do they have in common and what's different? These groups of customers should have different messaging. πŸ’° M - Monetary. How much are they spending, what services or products do they buy (or don’t buy), how profitable are they? Someone who just shops your sales will react differently than someone who buys full price. πŸ“ˆ The magic comes when you can overlap these groups and (if we are getting geeky) give them an RFM score. πŸ… The higher the score, the more "valuable" they are to your business. You DON'T want to lose them
Do you ever wonder if your marketing emails are ef Do you ever wonder if your marketing emails are effective and driving results? πŸ’Œ In our most recent blog, Email Marketing: The 3 Things You Should Be Watching To Create a Successful Campaign we provide insight as to what you should really be looking at to make the best decisions for your email marketing campaigns. πŸ“© Because at the end of the day, anyone can draft up a quick email and send it to their subscribers, but creating a campaign to achieve real results takes more thought and effort. Take a look at the blog and let us know what you think!
Can I DM you the link the to our new digital downl Can I DM you the link the to our new digital download that lets you save time and gain clarity with your marketing plans? βœ”οΈ This free 3 step guide helps you identify the types of content you need to be creating for your audience and how to plan out 30 days across all your marketing platforms. βœ”οΈ It also shares our 3 E's to Content - Events, Evergreen and Engaging Content - so you are sure to connect with your customers! βœ”οΈ DM me and I'll send you the link!

3 STEPS TO PLAN 30 DAYS of MARKETING CONTENT

Save time with this FREE 3 step guide that helps you identify the types of content you need to be creating for your audience and how to plan it out across all your marketing platforms.

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