The Brand They Love to Buy From.
You’ve got great products—now let’s create a strategy that brings in more of the right customers, both online and off.
YOUR BUSINESS, YOUR CHALLENGES
You’ve built a product you’re proud of—and your customers love it.
You’re selling through your website, maybe in-store, maybe on marketplaces—and doing everything you can to keep orders flowing.
But marketing feels like a never-ending to-do list.
From email campaigns to social media to SEO and site updates—there’s always something, and it’s hard to know what actually moves the needle.
DOES THIS SOUND LIKE YOU?
- You’ve posted, emailed, or launched—but it all feels random and reactive
- You’re wearing all the hats, and marketing keeps falling through the cracks
- You’ve tried boosting posts or running ads—but aren’t sure they’re working
- You want your brand to feel polished, consistent, and worthy of its price point
What clients say.
“Lyndsay pushed our team to think about what differentiates us from our competitors and how we can communicate that with our customers. She created a clear marketing plan that emphasizes the messages we want to convey.
Her beautiful color-coded spreadsheet (printed large and hanging on the pinboard next to my desk!) lets us know what we need to do to prepare for each of the 12 weeks in the plan. With this framework, our team knows how to go about reaching out to current customers, finding new ones, and defining our brand.
Lyndsay presented a marketing strategy that we can understand and execute without marketing/PR/advertising experience. This is SO valuable for a startup. I feel so much more confident and prepared as we approach the next 3 months in business.
Lyndsay is a phenomenal listener. She took a ton of information about our business and distilled it into clear, marketable messaging. She is flexible and so easy to work with and somehow she quickly grasped the values we stand for and want to celebrate.
The result is that our plan reflects a long-term growth strategy. I can imagine that she would work well with any size or type of business and feel so fortunate that I landed in such capable and talented hands with Lyndsay!”
– Sarah Weihman, Owner of Paradis Sport
“I always look forward to my calls with Lyndsay both on strategy and analytics. Our marketing is more effective marketing now and we are converting more potential customers into real clients.
Knowing the facts is empowering! I used to have to guess what was working and how we were doing. But now, working with Ellen Grace Marketing we know where we stand as it relates to sales, marketing and our customers, which helps me not be so fearful to make decisions and can create a solid plan for the company moving forward.”
– Natalie Gill, Co-Owner of Native Poppy
What’s Possible
Imagine a marketing engine that supports your sales without burning you out.
Your product descriptions convert. Your emails get opened. Your ads make sense (and money). Your content looks good and sounds like you—everywhere your customer shops or scrolls.
We help you clarify your message, streamline your strategy, and create a presence that builds trust and drives sales—on and offline.
Two Ways to Work Together
You get to choose the level of support that fits your goals, product lifecycle, and bandwidth.
Marketing Roadmap
(Done-With-You)
You’re not ready to outsource it all, but you do want a smart plan. We’ll co-create a tailored 90-day marketing strategy that plays to your strengths and builds brand visibility where it counts.
- Platform-specific strategy for ecomm + in-store sales
- Website, content, SEO, and email audit
- Airtable content + campaign calendar
- Video walkthroughs + 30 days of support
- Optional Add-ons: Email sequences, seasonal campaign kits
Full-Service Marketing
(Done-For-You)
You want to focus on your products, not your marketing calendar. We’ll act as your strategic and creative partner—managing campaigns, content, and customer communication across every touchpoint.
- Strategy + execution across platforms (email, social, web, ads)
- Monthly campaigns + content creation
- Promotions + seasonal calendar management
- Ongoing reporting + optimization
- Your brand, your voice—handled like it’s our own
Why This Works for Product-Based Brands
Successful product businesses grow by being consistent, strategic, and customer-focused.
That’s exactly how we approach your marketing.
Whether you’re launching a new item, prepping for a busy season, or scaling your online store—we’ll help you connect the dots and convert browsers into buyers.
Real Results
“The Quarterly Marketing Roadmap was exactly what I needed. It completely changed how I think about marketing my business—my wheels are spinning in the best way. I’m so happy and grateful I found you.”
(Update – 4 weeks later)
“Great news! Our National Planner Day campaign brought in 2,100 new email signups. I finally have a strategic plan of action—and I look at the Marketing Roadmap every single day.”
– Shea, Owner, Planned and Proper
A SIMPLE, STRATEGIC PLAN—THAT WORKS
Shea, owner of Planned and Proper, came to us through Proof to Product—a community for product-based business owners ready to grow with intention. While her business was steady and seasonal by nature, her marketing felt anything but. She knew she needed more structure to bring consistency and clarity to her launches.
Through the Quarterly Marketing Roadmap, we created a simple, strategic plan that gave Shea a clear process for promotions, product drops, and campaigns. She printed it out, put it on her wall, and immediately began to feel more in control of her marketing.
The results? Major email list growth during her National Planner Day campaign (+2,100 new subscribers!), an increase in confidence around launching, and a surprise feature in national media coverage. Best of all, Shea now has a plan she can follow—and trust—every step of the way.
DATA ANALYTICS AND EMAIL SEGMENTATION
As the founder of Get To Work Book, Elise Joy already had a strong following and a clear brand voice—but her sales data told a different story. Despite a loyal audience and consistent content, she wasn’t seeing the same lift in sales as in previous years.
That’s when we rolled up our sleeves and got to work. Together, we analyzed her purchase history, segmented her list based on buying behavior, and created email campaigns that spoke directly to her most engaged customers. The result? One email alone brought in over $10,000 in sales—far exceeding expectations and quickly proving the power of a more strategic, data-driven approach.
Since then, we’ve continued to refine her segmentation and balance sales-focused messaging with valuable nurture content. Elise now has a streamlined email strategy that drives revenue and strengthens customer connection.
You can also listen to our conversation about using analytics to deepen customer engagement on her podcast: Episode 152: On Analytics & Connecting with Your Customers.
“Lyndsay was able to dive into my sales data and give me clear, helpful feedback—without bogging me down in complexity. We focused on email campaigns for existing customers, and each one drove real sales that far exceeded my investment. She’s quick to respond, easy to work with, and gives confident, concise advice I can trust—especially helpful when I’m wearing all the small business hats.“
– Elise Joy, Owner, Get To Work Book
“Lyndsay helped me build systems for planning, executing, and evaluating our marketing that we’ll use long-term. She showed me where our efforts were paying off and where we could simplify and streamline.She’s professional, kind, and incredibly smart. Her approach is grounded, adaptable, and built around tools that make marketing sustainable for small product-based businesses.”
– Rachel Kroh, Owner, Heartell Press
A LONG TERM MARKETING STATEGY
Roadmap to Rollout: Building a Sustainable Marketing System
Rachel Kroh, founder of Heartell Press, is an artist, storyteller, and visionary behind a beautiful line of letterpress-printed goods. With a small but mighty team and a powerful mission, Rachel knew she needed a marketing strategy that could support her long-term vision—but leading that charge herself wasn’t where her passion lay.
We started with a Quarterly Marketing Roadmap, designed to clarify priorities, streamline systems, and equip her team with tools they could use confidently. From there, the EGM team stepped in to support both strategy and execution—building content workflows, guiding campaign planning, and helping translate Rachel’s vision into marketing her team could run with.
For nearly a year, we operated as an extension of the Heartell team—until they were ready to fly without the training wheels. Rachel now leads with clarity, and her team is equipped to continue the work in a way that feels aligned, sustainable, and rooted in purpose.
Case Study: Sugar Paper
Client: Sugar Paper
Industry: Stationery & Lifestyle | E-Commerce, Retail, Wholesale & Licensing
Service: Virtual CMO, Strategic Planning, Quarterly Marketing Roadmaps
Founded by friends and creative partners Chelsea and Jamie, Sugar Paper began in 2003 with a letterpress, a love of beautiful paper, and a belief in creating tangible, heartfelt experiences. While the world rushed online, they doubled down on craftsmanship—and their risk paid off.
Today, Sugar Paper is a nationally recognized brand with three retail locations, a thriving e-commerce site, and licensed collections in every Target store across the country.
Client Needs
As their business scaled, so did the complexity. With growing product lines and multiple sales channels—including retail, ecomm, wholesale, and licensing—the Sugar Paper team needed to stay creatively inspired and strategically aligned.
Chelsea and Jamie wanted to remain in the driver’s seat—but without getting pulled into the weeds. They needed a partner who could:
- Dive into the data and make it actionable
- Align marketing and financial goals
- Empower their internal team with clarity and confidence
- Ensure their beautiful, intentional brand showed up consistently across every platform
Our Role: Strategic Partner + Virtual CMO
Over the years, our partnership has evolved into a trusted, on-call leadership role—providing both big-picture planning and detailed execution guidance. We work alongside the Sugar Paper team to support seasonal launches, internal team planning, and cross-channel growth. This includes:
- Quarterly Strategic Planning that ties marketing efforts to revenue, margin, and sales category targets
- Marketing Roadmaps for each business segment: ecomm, retail, wholesale, and licensing
- Sales Forecasts & Launch Calendars to align product drops with promotional windows
- Team Empowerment Tools including content calendars, KPI reviews, and campaign briefs
- In-Person Immersions with store walk-throughs, warehouse visits, and planning sessions to bring the full team together
THE RESULTS
What started as a need for clarity has grown into a long-term strategic partnership rooted in trust, insight, and growth. Since we began working together, Sugar Paper has:
- Expanded from one to three retail stores
- Strengthened and grown its licensing relationship with Target
- Improved marketing consistency and visibility across all sales channels
- Built a repeatable, profit-driven marketing structure that supports both creativity and accountability
- Maintained a brand voice that feels as warm and thoughtful as their product line—while driving measurable results
“Lyndsay is wonderful to work with. She immerses herself in our data and continues to drive long-term growth strategies as well as some quick wins.The marketing initiatives and analysis she creates are smart, easy to understand, and profit-focused for each of our growing sales channels.The sales forecasts and marketing plans are cohesive, creative, and thorough—while directly supporting our growth by category and channel.She is driving results with the Quarterly Marketing Roadmaps she creates for us and holding us accountable to continuous improvement.”
– Chelsea & Jamie, Founders, Sugar Paper
WHY THIS WORKS FOR LOCAL BUSINESS
Local businesses thrive on connection, consistency, and trust.
That’s exactly what your marketing should reflect.
Whether you’re growing foot traffic, staying top-of-mind, or building a referral-friendly presence online—we’ll help you do it strategically and sustainably.