The Trusted Industry Leader
You’re the expert in your field.
Now let’s make sure your marketing reflects it.
YOUR BUSINESS, YOUR CHALLENGES
You’ve built a business based on knowledge, experience, and transformation. Whether you’re coaching clients, running a membership, leading workshops, or an extension of a team—your work speaks for itself.
But when it comes to marketing? It feels scattered, time-consuming, or totally disconnected from your brand.
You’re showing up online… just not always in the way you want to.
DOES THIS SOUND LIKE YOU?
- You’ve tried creating your own content, but it’s exhausting and inconsistent
- You want to grow your visibility online—but feel stuck on where to start
- You’ve hired freelancers before, but found yourself managing them instead
- You’re ready to step into your expert role—without doing all the marketing yourself
What clients say.
Ellen Grace Marketing is simply a game changer. For a couple of meathead retired NFL players with young companies and families, Lyndsay and her team execute with precision. [Their monthly services] are just what we needed as we continue to expand and grow our business. I highly recommend you take the few minutes of a meeting with them to potentially save you hours on end.”
– Mark Campbell, CEO of Medkinect
Lyndsay truly got me. The way she organized everything—from content to strategy—was thoughtful, aligned, and way better than I could have articulated myself. It was such a relief to feel heard and represented in a way that feels authentic and clear.
– Susan Gold, Coach Susan Gold Coaching
What’s Possible
Imagine having a marketing system that not only reflects your expertise but grows with your business.
Your message is clear. Your offers are positioned with confidence. Your audience is nurtured, and new leads find you consistently.
No more late-night Canva sprints or second-guessing your strategy.
Just consistent, conversion-ready marketing that does the heavy lifting—so you can focus on delivering results for your clients.
Two Ways to Work Together
You get to choose the level of support that fits your time, capacity, and goals.
Marketing Roadmap
(Done-With-You)
You’re not quite ready to hand it all over, but you need a strategy that works. We’ll co-create a custom 90-day plan that supports your goals—complete with tools, templates, and guidance tailored to online service businesses.
- Messaging + positioning review
- Social, email, SEO, and funnel strategy
- Airtable content hub
- Video walkthroughs + 30 days of support
- Optional Add-ons: Social Content Kit, Email Welcome Series
Full-Service Marketing
(Done-For-You)
You’re ready to offload the marketing entirely—because your time is better spent with clients or building your next offer. We become your remote marketing team, handling strategy, execution, and optimization.
- Strategy + execution across platforms
- Consistent branded content (social, email, blogs, campaigns)
- Monthly performance reporting
- Launch support + lead gen campaigns
- Your voice, our systems
Why this Works for Online Services Businesses
Online businesses thrive on clarity, consistency, and connection.
That’s what your marketing should deliver—day in and day out.
Whether you’re building an audience, scaling a group program, or launching a new offer—we’ll help you stand out in a crowded digital space with strategy-backed, results-driven marketing.
Real Results
“The Quarterly Roadmap with Lyndsay was a total game changer. She created a plan that made content creation feel doable, repeatable, and aligned. I finally feel consistent in my marketing—and I can hand it off to my team with confidence.”“
– Carla Reeves, Coach & Podcaster,
Differently – Rethink What’s Possible
A SYSTEM SHE CAN STICK TO
Coaching Business & Podcast Brand
Carla Reeves—coach, speaker, and host of the Differently – Rethink What’s Possible podcast—had no shortage of powerful ideas or content to share. But like many thought leaders, she struggled to translate all that insight into a consistent, sustainable marketing flow.
That’s where the Quarterly Marketing Roadmap came in. Through our collaborative process, we helped Carla take everything swirling in her head and organize it into a content strategy that felt both doable and meaningful. The lightbulb moment? Realizing she didn’t need to reinvent the wheel every time she launched a podcast, promoted a course, or sent a newsletter.
With her roadmap in hand, Carla now has a system she can stick to—and hand off—so she can spend less time stressing about marketing and more time doing the work she loves.
A CLEAR, ORGANIZED APPROACH
Adventure Travel & Grand Canyon Rafting company
With a mix of in-house staff, independent contractors, and seasonal marketing needs, Rivers and Oceans—a respected adventure outfitter based in Flagstaff, AZ—was juggling a lot without a clear plan. Jennifer knew the brand needed a more consistent, strategic approach to content, email, and outreach, but managing it all was overwhelming.
That’s where we came in. What started as a 90-day Marketing Roadmap quickly turned into a trusted partnership. Lyndsay and the Ellen Grace Marketing team helped simplify the message, align the team, and create a cohesive plan that everyone could follow. From content creation to email campaigns and social media strategy, everything was built with clarity and purpose.
With the right structure in place, Jennifer was able to focus on what mattered most—prioritizing the efforts that were actually driving results. The peace of mind that came with a clear, organized approach made all the difference.
“The Ellen Grace Marketing team brought clarity, structure, and focus to our content and messaging. They helped simplify what we do into key concepts that actually connect with our audience—making our email, social, and overall strategy much more effective.“
– Jennifer Outland, Former CMO, Rivers & Oceans
“Lyndsay took the guesswork out of my marketing. As a solopreneur, I had been posting inconsistently without a plan. She helped me build a real strategy, brought professionalism and clarity to the process, and educated me every step of the way—exactly what I needed.”
– Julie Lancaster, Owner, Lancaster Leadership
A SIMPLE FRAMEWORK
Leadership Coaching & Training Business
Julie Lancaster, founder of Lancaster Leadership, was juggling a fast-paced speaking and coaching schedule, international travel, and a growing business—all while trying to direct a small team of interns to keep up with marketing. Ideas were flowing, but without a clear plan, execution felt scattered.
After a few focused sessions, we built out a Marketing Roadmap that brought structure, clarity, and consistency to the process. Now, instead of reinventing the wheel for every event or promotion, Julie and her team follow a simple framework that outlines how many emails to send, what social content to post, and when to schedule it all.
With a streamlined system in place, communication flows more smoothly with her team—and Julie can focus on what she does best: leading, inspiring, and growing her thriving business.
Case Study: ASPN Medical
Client: American Society of Pain and Neuroscience (ASPN) | National
Industry: Medical Society & Professional Organization
Service: Marketing Roadmap + Content Strategy & Social Media Management
When ASPN approached us, they were already standing out in the field of pain medicine. As a fast-growing, next-generation medical society, they were attracting some of the brightest minds in the profession—but their marketing wasn’t yet keeping pace with their momentum.
The team had strong goals but needed a clear, streamlined strategy to bring it all together.
Client Goals
- Increase new and returning membership
- Promote annual conference attendance
- Drive donations and industry support
- Solidify brand identity and boost member engagement across platforms
Our Approach: The Marketing Roadmap
We started with a full-scale audit of ASPN’s digital ecosystem—identifying gaps in consistency, missed opportunities in content, and areas where internal processes were bogging down progress.
From there, we created a dynamic marketing roadmap that worked with their busy internal team, not against it. The key was building a structure that elevated the brand and respected the reality of physicians and board members wearing multiple hats.
What We Delivered
- Messaging and creative strategy to position ASPN as the modern, innovative medical society it is
- Streamlined content intake system, allowing members to easily submit presentations, videos, and updates for the social queue
- Professional, on-brand execution across all platforms—freeing up board members and doctors from hands-on content creation
- Social strategy focused on visibility, engagement, and leadership positioning in the medical community
- Monthly analytics reporting to track progress, refine strategy, and showcase impact to leadership
How We Measure Success
Our strategy is built to grow awareness, action, and authority—measured by both granular insights and big-picture trends. We track:
- Impact – Total reach, impressions, and who’s viewing ASPN content
- Community Growth & Engagement – Follower growth, shares, comments, and DM volume
- Intent – Clicks to key pages, subscriber growth, and website interactions
- Interest & Conversion – Form fills, traffic source insights, and conference registration activity
THE RESULTS
Today, ASPN presents as the credible, forward-thinking organization it truly is—with a content engine that not only looks good but helps drive core goals like membership, donations, and conference attendance.
WHY THIS WORKS FOR LOCAL BUSINESS
Local businesses thrive on connection, consistency, and trust.
That’s exactly what your marketing should reflect.
Whether you’re growing foot traffic, staying top-of-mind, or building a referral-friendly presence online—we’ll help you do it strategically and sustainably.