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Tag: profit margin

How Improving Your Sales Mix Can Increase Profits
Driving Profits

How Improving Your Sales Mix Can Increase Profits

For all businesses, especially smaller and growing ones, it is important to understand how the items and services that are sold, translate into profits. A big part of this is …

It’s Not All About Sales – Margins Are Key For Business Success!
Driving Profits

It’s Not All About Sales – Margins Are Key For Business Success!

When measuring business success, many people will look at the sales, and leave it at that. However, success is not just about sales. A critical element in the success of …

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@ELLENGRACEMARKETING

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On a client call yesterday, I heard something that made me smile.

They told me how much they appreciate how hard I hustle for them.

The truth?

It’s not hustle.

What they’re experiencing is structure.

Clear priorities.
Defined roles.
A 90-day roadmap.
Content tied to real business goals.
Follow-through built in.

From the outside, it can look fast. Responsive. Always moving.

Behind the scenes, it’s calm, organized, and repeatable.
Hustle feels frantic. This isn’t frantic.

It’s a framework doing exactly what it was designed to do.

Ten years into running this business, that’s what I’ve built everything on.

Not urgency.
Not chaos.
Not pressure.

Structure. And when structure is working, momentum feels effortless.

That’s something worth toasting to.

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Open post by ellengracemarketing with ID 18082140686015188
On a client call yesterday, I heard something that made me smile. They told me how much they appreciate how hard I hustle for them. The truth? It’s not hustle. What they’re experiencing is structure. Clear priorities. Defined roles. A 90-day roadmap. Content tied to real business goals. Follow-through built in. From the outside, it can look fast. Responsive. Always moving. Behind the scenes, it’s calm, organized, and repeatable. Hustle feels frantic. This isn’t frantic. It’s a framework doing exactly what it was designed to do. Ten years into running this business, that’s what I’ve built everything on. Not urgency. Not chaos. Not pressure. Structure. And when structure is working, momentum feels effortless. That’s something worth toasting to.

Early in my career, I worked with large organizations where retainers were the norm.

And in many cases, they made sense.

But I also saw what happened when the structure outlived the strategy.
When goals changed.
When the work needed to shift.
When the relationship no longer felt aligned.

It stayed in place anyway.

That experience shaped how I built Ellen Grace Marketing.

From the beginning, I knew I didn’t want long-term commitments to replace accountability.

So instead of locking clients into contracts, I built a model around momentum.

Each month, we:
• Do the work
• Review what’s working
• Adjust what’s not
• And decide, together, how to move forward

And that’s why so many of our clients have stayed for years.

Not because they have to.
But because it continues to work and drive results.

That’s how real partnerships are built.

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Open post by ellengracemarketing with ID 18099355229503157
Early in my career, I worked with large organizations where retainers were the norm. And in many cases, they made sense. But I also saw what happened when the structure outlived the strategy. When goals changed. When the work needed to shift. When the relationship no longer felt aligned. It stayed in place anyway. That experience shaped how I built Ellen Grace Marketing. From the beginning, I knew I didn’t want long-term commitments to replace accountability. So instead of locking clients into contracts, I built a model around momentum. Each month, we: • Do the work • Review what’s working • Adjust what’s not • And decide, together, how to move forward And that’s why so many of our clients have stayed for years. Not because they have to. But because it continues to work and drive results. That’s how real partnerships are built.

I bet you’ve had a great marketing plan in the past.

One that made sense.
Felt strategic.
And you were genuinely excited about.

And somewhere along the way, it stalled.

Which is pretty common.

That’s usually not because the plan wasn’t good.

It’s because it was missing one of four key system pieces I see across growing businesses:

1. Who actually owns it? (ownership)
2. Where does the work live? (tools)
3. Is there a real cadence? (rhythm)
4. What’s actually working? (feedback)

This is the part most plans don’t account for.

Plans are easy. Systems create execution.

Where do your marketing plans typically break down?

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Open post by ellengracemarketing with ID 17862139017591085
I bet you’ve had a great marketing plan in the past. One that made sense. Felt strategic. And you were genuinely excited about. And somewhere along the way, it stalled. Which is pretty common. That’s usually not because the plan wasn’t good. It’s because it was missing one of four key system pieces I see across growing businesses: 1. Who actually owns it? (ownership) 2. Where does the work live? (tools) 3. Is there a real cadence? (rhythm) 4. What’s actually working? (feedback) This is the part most plans don’t account for. Plans are easy. Systems create execution. Where do your marketing plans typically break down?

Ellen Grace Marketing is 10 today!!

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Open post by ellengracemarketing with ID 18078266911992532
Ellen Grace Marketing is 10 today!!

I usually take this time of year to highlight our incredible clients at @ellengracemarketing. We’re deeply thankful for the trust, clarity, and partnership they bring to the work.

This year, I also wanted to pause and recognize the team behind the scenes—the people who care deeply about what we do and about each other, and who make this business what it is.

As we head into 2026 and 10 years of Ellen Grace Marketing, I’m incredibly thankful for the relationships that have shaped this business and the people who made it possible. I’m looking ahead with appreciation and excitement for what’s next.

Team shoutout:
Vanessa @vanessamay.co
Heather @hammersmithsupport
Ericka @ecvirtualservices
Marta @anchormarketingco
Megan @mountainlanemarketing
Leanne @authentic.vision.media
Julie @heartsandbrainsconsulting
Brittney @silverleafoffice

29 6
Open post by ellengracemarketing with ID 18054130223361979
I usually take this time of year to highlight our incredible clients at @ellengracemarketing. We’re deeply thankful for the trust, clarity, and partnership they bring to the work. This year, I also wanted to pause and recognize the team behind the scenes—the people who care deeply about what we do and about each other, and who make this business what it is. As we head into 2026 and 10 years of Ellen Grace Marketing, I’m incredibly thankful for the relationships that have shaped this business and the people who made it possible. I’m looking ahead with appreciation and excitement for what’s next. Team shoutout: Vanessa @vanessamay.co Heather @hammersmithsupport Ericka @ecvirtualservices Marta @anchormarketingco Megan @mountainlanemarketing Leanne @authentic.vision.media Julie @heartsandbrainsconsulting Brittney @silverleafoffice
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