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Month: October 2018

How To Think Like A CMO (Chief Marketing Officer)
Marketing & Business Strategies

How To Think Like A CMO (Chief Marketing Officer)

Your marketing plan is a direct line of communication to new and future customers. Here are 5 considerations when creating your vision and plan for success.

Connect on Instagram.

@ELLENGRACEMARKETING

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Is your marketing ready for summer vacation?

A few years ago, we took a family trip to Europe and I fully unplugged for the first time.

What surprised me most? The business kept moving.

That experience pushed me to build better systems, clearer processes, and a stronger team.

Because of that, sales improved, stress decreased, and my business became a much better fit for the life I wanted to live.

That’s what good marketing should do, too.

When you have a clear plan and the right support in place, your business keeps showing up, even when you step away.

Grateful for this crew and the reminder that the best businesses are built to support your life, not take it over.

36 0
Open post by ellengracemarketing with ID 18079262750537424
Is your marketing ready for summer vacation?

A few years ago, we took a family trip to Europe and I fully unplugged for the first time.

What surprised me most? The business kept moving.

That experience pushed me to build better systems, clearer processes, and a stronger team.

Because of that, sales improved, stress decreased, and my business became a much better fit for the life I wanted to live.

That’s what good marketing should do, too.

When you have a clear plan and the right support in place, your business keeps showing up, even when you step away.

Grateful for this crew and the reminder that the best businesses are built to support your life, not take it over.

Mixing it up today at @sostaflagstaff with Sloane & Mick!

30 12
Open post by ellengracemarketing with ID 18125761444717567
Mixing it up today at @sostaflagstaff with Sloane & Mick!

May always feels like a lot.

End-of-school events.
Schedules shifting.
Deadlines, projects, everything stacking at once.

No wonder Mother’s Day lands right in the middle of it.

There’s this constant balancing act… and honestly, it doesn’t always feel balanced.

That’s why having some structure behind your marketing matters.

Not so everything is rigid.
But so your business can keep moving with you…
and when you come back, it feels like you never left.

I used to be the bottleneck in my business.
Everything relied on me being in it, all the time.

Now, there’s a system behind the work.
Clear priorities. A plan. A rhythm.

And that’s what keeps things moving… even in the busy seasons.

26 0
Open post by ellengracemarketing with ID 18158703952453405
May always feels like a lot.

End-of-school events.
Schedules shifting.
Deadlines, projects, everything stacking at once.

No wonder Mother’s Day lands right in the middle of it.

There’s this constant balancing act… and honestly, it doesn’t always feel balanced.

That’s why having some structure behind your marketing matters.

Not so everything is rigid.
But so your business can keep moving with you…
and when you come back, it feels like you never left.

I used to be the bottleneck in my business.
Everything relied on me being in it, all the time.

Now, there’s a system behind the work.
Clear priorities. A plan. A rhythm.

And that’s what keeps things moving… even in the busy seasons.

Yesterday, I got to spend a good chunk of the day deep in donor data for a local non-profit.

And while I love a good Excel sheet, what I really love is what the data tells us and how we use it to drive action.

Because on its own, data can feel overwhelming.

But with the right structure in place, it starts to become clear:

* How donors move from one tier to the next
* Where new donors are coming from
* How to nurture relationships over time
* And most importantly, where donors have lapsed… and how to re-engage them

It took me back to my loyalty marketing days.

One of the biggest takeaways from that work: Most people who don’t come back, whether it’s to buy, donate, or engage, it’s not because they had a bad experience. It’s because you weren’t top of mind when they needed it.

That’s where consistency and structure matter.

Not more noise.
Not more effort.

But a clear, intentional way to stay visible and relevant over time, without burning out.

46 1
Open post by ellengracemarketing with ID 18091602161161929
Yesterday, I got to spend a good chunk of the day deep in donor data for a local non-profit.

And while I love a good Excel sheet, what I really love is what the data tells us and how we use it to drive action.

Because on its own, data can feel overwhelming.

But with the right structure in place, it starts to become clear:

* How donors move from one tier to the next
* Where new donors are coming from
* How to nurture relationships over time
* And most importantly, where donors have lapsed… and how to re-engage them

It took me back to my loyalty marketing days.

One of the biggest takeaways from that work: Most people who don’t come back, whether it’s to buy, donate, or engage, it’s not because they had a bad experience. It’s because you weren’t top of mind when they needed it.

That’s where consistency and structure matter.

Not more noise.
Not more effort.

But a clear, intentional way to stay visible and relevant over time, without burning out.

You don’t have an algorithm problem.

Or an email problem.
Or even a content problem.

But I get why it feels that way.

Because when something isn’t working, it’s easy to blame the thing right in front of you.

“My posts aren’t reaching people.”
“My emails aren’t getting clicks.”
“We need to post more.”

Most of the time… it’s not that.

It’s the structure behind it.

When everything is disconnected, nothing performs the way it should.

When it’s connected, things start to click.

If you’ve been feeling this, it might be worth taking a step back and reworking the structure. 💕

8 0
Open post by ellengracemarketing with ID 18034858697621733
You don’t have an algorithm problem.

Or an email problem.
Or even a content problem.

But I get why it feels that way.

Because when something isn’t working, it’s easy to blame the thing right in front of you.

“My posts aren’t reaching people.”
“My emails aren’t getting clicks.”
“We need to post more.”

Most of the time… it’s not that.

It’s the structure behind it.

When everything is disconnected, nothing performs the way it should.

When it’s connected, things start to click.

If you’ve been feeling this, it might be worth taking a step back and reworking the structure. 💕
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  • Services
    • Marketing Roadmap
    • Marketing Execution
    • For Local Service Businesses
    • For Online Service Businesses
    • For Product Businesses
  • Blog
  • Resources
    • Resources
    • Workshops
  • About
  • Contact

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