Strategy + Execution
YOUR TEAM BEHIND THE SCENES
This is for you if…
- You are focused on running your business and have no time to create social posts, engage with your audience or send out email campaigns
- You want to become a leader in your industry and need to get what’s in your head out to the world in a cohesive, consistent way
- You are committed to growing your business and want to invest in a knowledgeable team to take over your marketing efforts
Step 1: How it works.
Before we dive into building out your marketing platforms, crafting content, building engagement, and driving website visitors to your business, let’s start with some housekeeping and develop a strategy.
It includes the following:
COMPLETE AUDIT
Here we dive into all of your marketing data and platforms to understand what’s working, areas that need improvement, and suggestions to drive engagement.
Account Optimization
Based on the results of the audit, combined with your goals and priorities, we will create or update the platforms so we are ready to implement the plan.
ACTION PLAN
We create an action plan based on your business and your audience to drive engagement, traffic, and goals specific to your business.
Step 2: With a strategy in place, it’s time to take action.
We customize your monthly packages depending on the volume of support, number of channels (social platforms, blog posts, email platforms, website analytics, e-commerce/POS sales, etc.), and the frequency of deliverables. Our signature package is listed below.
Signature Content Package
Social, Blog & Email Marketing
Starting at $2,500 monthly
- 10 social media posts per month
- Posts are remixed for the various platforms as needed
- Captions written in brand voice
- Social media graphics and image creation
- Stock photos included
- Social media content publishing
- Ongoing keyword and hashtag research
- Micro video editing for reels, short videos and stories
- A monthly blog published with SEO best practices
- A monthly email campaigns to share new content
- Monthly reporting
- Monthly strategy sessions
Possible Add On’s:
- Incremental social posts, emails and/or blog
- Google paid ads
- Facebook (and Instagram) ad management
- Lead magnet creation and set up
- Social media community management
- WordPress website support, hosting & maintenance
- Photography sessions
- Podcast editing
- Video ediging
- Print artwork
- Team training
- Sales analysis & forecasting
- Customer segmentation & analysis
Trending Video Strategy & Editing Package
Quarterly Reels Content Creation
Starting at $1,250 quarterly
- Quarterly Strategy Session: Understand goals, content pillars, key dates, etc.
- 20 trending video ideas: Includes links to examples and trending audio every quarter.
- Creative direction: Guidance on what to film for each idea.
- Video editing services: Includes overlaying text, transitions, and optimizing timing for engagement.
- Flexible posting schedule: We send you up to 20 edited videos each quarter and you post on your schedule.
Choose “Reels Video Strategy & Editing” as the service and we will be in touch with next steps!
Social Platform Options: Facebook, Instagram, Google My Business, LinkedIn
Preferred Email Platforms: Active Campaign, Mailchimp, Constant Contact, Klaviyo, Flo Desk
Preferred Website Platforms: WordPress, Shopify
What clients say.
Lyndsay’s strategic marketing expertise has transformed our communications. Our organization has many different facets and she excels at clarifying the big ideas and creating a cohesive plan. The marketing products that she creates are customized, engaging, and creative. All of our platforms have shown tremendous growth since partnering with Lyndsay.
– Ari Wilder, Executive Director of Friends of Camp Colton
Working with Lyndsay and the team at Ellen Grace Marketing has truly transformed our approach to marketing at ASPN. The strategic clarity they brought to our efforts has been invaluable; we now have a clear direction in identifying our target audience and refining our messaging.
The frameworks provided helped us streamline our processes, making execution smoother and more efficient. With their support, we’ve gained confidence in our marketing plan, and the results speak for themselves—our social media engagement and conversions have increased by over 50%!
Their collaborative spirit and dedication make it feel like a true partnership, and we highly recommend Ellen Grace Marketing to anyone looking to elevate their marketing efforts.
– Anthony Giuffrida MD, Social Media Chair of American Society of Pain & Neuroscience
“Partnering with Ellen Grace Marketing gave me confidence that Lyndsay and her team would keep my business model at the forefront while using their industry expertise to market Click Co+Work. Engaging together helped Click Co+Work gain consistency throughout all our marketing avenues.
Lyndsay was fantastic at pointing out where we could make improvements in our brand consistency and helped me facilitate that in all aspects of our online presence. She treated my business as if it were her own to get the most out of all that she did. Lyndsay is truly an expert in her field and utilizes her knowledge to do the very best.
Thank you, Ellen Grace Marketing!
– Leslie Belsanti, Co-Owner of Click Co+Work