Marketing Roadmap
A TIME-SAVING FRAMEWORK FOR BUSINESS OWNERS WHO MARKET THEMSELVES ONLINE
Welcome Business Owners!
Your Marketing Roadmap is a tool that visually streamlines your messaging and timing across all digital platforms for 90 days so you can feel confident in what you are sharing online.
Simplify your marketing in a meaningful way to raise awareness online and drive sales
Depending on how much support you need, choose a package that is right for you, schedule your kick-off call, and receive your beautiful, color coded roadmap (along with templates, reports, and more) that is easy to understand and execute without a ton of marketing experience.
What would it feel like to…
- Have all those marketing ideas in your creative mind suddenly tied up in a nice little bow, giving you a clear plan?
- Know exactly when to post on social, write your blogs, and email your segments—and what they should be about?
- Leverage your time by batching together similar marketing tasks that actually impact sales, and say goodbye to last-minute posts and emails?
Without being stopped by…
- Time. Because you’ve decided to invest in your business the right way with a proven framework that saves business owners just like you an incredible amount of time organizing the details of your business into a cohesive strategy.
- Self-Doubt. You will know what’s working and what’s not and where to focus your precious resources going forward and actually see results.
- Specialized Skills. Because with this framework, you’ll know what to say to your most important assets—your clients and customers—and understand what is important to them in order to gain their trust.
If this sounds like you, I have good news! It’s possible to:
Get ahead with your marketing so you can feel confident and have time to dedicate to other areas of your business.
Meaning, you can finally have a plan that works for you and keeps you top of mind to your customer.
Wondering how that can be accomplished?
Let me introduce you to…
Your Marketing Roadmap
A framework that creates a content marketing strategy aligned to your ideal client or customer based on what’s currently working in your business and how you want to grow.
YOUR INPUT
Prior to our 90-minute call, you will complete a questionnaire so I can better understand your brand, vision, goals, customer, what’s working well, and where there is opportunity for growth.
Our Discussion
On our call, we will review the questions and dive into your goals and data a bit more. We will discuss key content buckets, promotions, products, customer segments, and more.
I will also gain access to your key platforms to share my insights.
A Custom Plan
Prepare to look at your marketing in a whole new way. The following day, you will receive a preview of the plan and have a chance to give feedback.
Then the following week, we have a 45-minute call to review all of your custom documents. See below for specifics on all that you will receive.
What you receive.
Investments below are for a one-time 90-day Marketing Roadmap.
They include 2 initial calls—an initial kick-off call and a follow-up roadmap call. Choose the service that is best for your needs.
If you have any questions, you can always schedule a free discovery call with me here or email me at lyndsay@ellengracemarketing.com
| Features | Diamond | Gold | Silver |
|---|---|---|---|
| For the business owner who wants to. . . | Use email marketing to drive even more sales from existing customers and past customers. Advanced Email Segmenting | Get support jump-starting their solid plan on social media with the custom templates, captions and creative elements. *Most Popular* Creative Social Jump Start | Have a clear plan for what will drive results and the specific plans to getting started. Audit & Content Plan |
| Turnaround time for your Roadmap and additional assets | 3-4 Weeks | 2-3 Weeks | 1-2 Weeks |
| Quarterly, one-time investment | $6700 | $5300 | $3900 |
| High-level marketing strategy with an overview of campaigns/themes for 90 days | ✔ | ✔ | ✔ |
| Audit. Quarter over quarter reports with insights and recommendations to improve key metrics for your website (Google Analytics), sales, email marketing and social media. Includes SEO Keyword analysis to support social messaging strategy and website. | ✔ | ✔ | ✔ |
| Plans broken down into 12 weeks with specific topics for each platform by day for all social platforms, email marketing, blog content, and any additional non-digital events such as collaborations or shows | ✔ | ✔ | ✔ |
| Content Management. A customized working calendar in Airtable for all your content, so everything is in one place | ✔ | ✔ | ✔ |
| Instructions.Videos walking through your specific plans for reference at any time | ✔ | ✔ | ✔ |
| Support. After the 2 roadmap calls, receive a link to schedule 30-min strategy call(s) over the next 90 days for ongoing support. | 3 Calls | 2 Calls | 1 Call |
| Creative. Ready-to-use branded Canva templates for 15 Instagram posts, 5 reel or story highlight covers, 5 story posts | ✔ | ✔ | |
| Social. First 20 social posts with graphics/images, captions, and hashtags using best practices for up to 3 social platforms | ✔ | ✔ | |
| Messaging. Researched hashtag banks and specific caption prompts, hooks and CTA’s for or your brands unique messaging for future posts | ✔ | ✔ | |
| Email. Customized wire frames for a 4-part welcome email series or 4 campaign emails to improve email engagement | ✔ | ||
| Loyalty. Outlined loyalty email campaigns for win-back, lapsed and loyalty customers with first time list pulls. | ✔ | ||
| Project Management. A customized task list for the next 12 weeks grouping tasks together to streamline your execution for your team | ✔ | ||
It’s finally time to answer the question that’s felt so impossible up until now…
“How do I execute all of my marketing?”
Your Marketing Roadmap is:
By now, you may be wondering who I am and why I created this.
Hi, I’m Lyndsay.
I’m the former Director of Marketing and Strategic Planning for a national retailer with nearly 1,000 stores, who’s managed over $1M in ad spend.
We used marketing roadmaps for everything, and I created this particular Marketing Roadmap framework because I wanted to empower smaller businesses to think more strategic like the big guys.
Every step of the Marketing Roadmap has been carefully chosen to help you get out of your head and into action.
Integrating the Marketing Roadmap framework into your business will give you the ability to share your services/products and your purpose with your audience in a way that feels genuine and authentic to you.
Over the years, I’ve supported the growth of independent brands such as Petra De Luna and The Crafters Box to larger brands like A Beautiful Mess and Sugar Paper with quarterly roadmaps like these.
While these businesses varied in sales volume, customer size, and follower counts, what they all had in common was a desire for a plan—a plan that would drive sales and keep them (and sometimes their small team) focused.
They recognized that, while wearing all the hats in their business, the peace of mind and consistency they received with a detailed plan let them focus on the things they love.
Please reach out with any questions! I’d love to chat.
Always,
Lyndsay
It is possible to tie all the pieces together and repurpose things you are already doing to make a bigger impact.
I have never created the same Marketing Roadmap because platforms are always changing, your customers’ needs evolve, and your business continues to grow.
These are just some of the ways it has already helped other small business owners just like you…
What clients say.
Lighten the parts of marketing that feel heavy and hard to execute.
“I completed the Quarterly Roadmap sessions with Lyndsay and it was a game changer! I have struggled for years in my business to find or create a plan that would help me to lighten the parts of marketing/social media that felt heavy and hard to execute.
Lyndsay created a plan that I immediately knew would allow me to be consistent with my newsletter, repurpose valuable content I am already creating and keeps me on track and ahead with content creation AND one I can hand off to my team who will also be able to plan ahead and ensure that we are on target and consistent. Mind blowing!”
– Carla Reeves, Owner of Carla Reeves Coaching
Better understand who you serve and why you serve them and how to effectively message them.
“The Quarterly Marketing Roadmap is perfect and it’s exactly what I needed. You have totally changed my view towards marketing my business. My wheels are spinning. I’m so happy and grateful that I found you.”
(UPDATE – 4 weeks later)
“Great News! The National Planner Day campaign brought 2100 new email sign ups.
So exciting and happy that I now have a more strategic plan of action. I look at the Marketing Roadmap everyday!”
– Shea Bailey, Owner of Planned & Proper
Save time by batching together similar marketing tasks that actually impact sales, and say goodbye to last-minute posts and emails.
“After being closed for 2 months for COVID-19 we needed help strategizing our Marketing efforts as we opened back up. Lyndsay helped us lay out all the moving parts in our marketing and understand how they would work together. They were able to create a roadmap which allows us to plan and execute action steps in advance that showed us the big picture.
This organization and clarity helps us improve our messaging and allows me to work on the business and with the patients I love. I could truly feel that Lyndsay cares about their clients and what is best for them, not their own bottom line.”
– Chrissy Stamm-Christian, DC at Stamm Dental Wellness
Create a clear strategy based on your customer and clients needs that also supports your businesses goals.
“Lyndsay pushed our team to think about what differentiates us from our competitors and how we can communicate that with our customers. She created a clear marketing plan that emphasizes the messages we want to convey.
Her beautiful color-coded spreadsheet (printed large and hanging on the pinboard next to my desk!) lets us know what we need to do to prepare for each of the 12 weeks in the plan. With this framework, our team knows how to go about reaching out to current customers, finding new ones, and defining our brand.
Lyndsay presented a marketing strategy that we can understand and execute without marketing/PR/advertising experience. This is SO valuable for a startup. I feel so much more confident and prepared as we approach the next 3 months in business.
Lyndsay is a phenomenal listener. She took a ton of information about our business and distilled it into clear, marketable messaging. She is flexible and so easy to work with and somehow she quickly grasped the values we stand for and want to celebrate.
The result is that our plan reflects a long-term growth strategy. I can imagine that she would work well with any size or type of business and feel so fortunate that I landed in such capable and talented hands with Lyndsay!”
– Sarah Weihman, Owner of Paradis Sport