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MARKETING STRATEGIST - Lyndsay
Hi! I'm Lyndsay, but I get called Ellen almost dai Hi! I'm Lyndsay, but I get called Ellen almost daily—don't worry if you've called me that at some point. My grandma was Ellen and my daughter's middle name is Ellen, so I'm honored. I'm committed to helping businesses streamline their marketing so they can increase visibility, drive traffic to their physical or digital location(s), and grow their business—everything from social media to email marketing to website and graphic design. While I love planning out the overall strategy for my clients and supporting them with any of the moving parts, I'm a sucker for a good spreadsheet. There is so much valuable information when you dive into your customers' behavior—what they are buying, what they are not buying, etc. I once spent some time slicing up some data for a client who was able to send out a super targeted email that generated nearly $10,000 in one day. When I'm not working either on or in my business, you can find me enjoying my beautiful mountain town of Flagstaff, AZ, with family and friends. The best way to connect with me is to DM me here, or schedule a free 30-minute consult call to learn more. Please introduce yourself in the comments below or just say hello! . . . . . . #smallbusinessgrowth #mombiz #mompreneur #buildyourtribe #creativehappylife #dowhatyoulove #lessworkmorelife #seekinspirecreate #mindsetmatters #collaborationovercompetition #herbusiness #motherhustler #100in10Challenge #thisismycommunity #goalcrusher #hustlewithease #reclaimthehappy #womenwithaplan #wearethecreativeeconomy
As a society, we are nearing 2 full years with COV As a society, we are nearing 2 full years with COVID, and if you are anything like myself and my network of friends, family, business owners, and fellow community members, you have some level of decision fatigue. It's been a time unlike any other, which is why I feel so confident about offering my Marketing Roadmap service to business owners struggling with their marketing, and over making decisions. Marketing does not have to be emotional, you can use data and concrete things to plan out your marketing. If you are ready to eliminate your marketing overwhelm and want a plan that tells you what to do, please schedule a free discovery call with me. 〰️ 〰️ 〰️ 〰️ 〰️ . ▶️ Marketing Roadmaps kick off every Thursday with a 90-minute, one-on-one call. ▶️ The next day (Friday) you get a high-level overview. ▶️ Early the next week (Tuesday) you get documents and video links walking you through your custom plan: 〰️ High-level overview of campaigns/themes for the next 3 months 〰️ Plans broken down into 12 weeks with specific topics for each platform by day 〰️ Quarter-over-quarter report of your most important social platform 〰️ 3-5 recommendations for improving your marketing—social, email, or website (e.g., hashtag use, caption structure, website flow)—based on data and website experience 〰️ 20+ pre-launch and post-launch prompts ▶️ And Wednesday, we hop on a final call to wrap up any questions. Check out the website for the next open Thursday kick-off (or message me and I'll send you the link).
I feel a new season coming . . . not just outside, I feel a new season coming . . . not just outside, but specifically within my business. While it's not always predictable, it does seem to happen regularly. Why? Because there's always new tools, tactics, and trends that we have to learn about and adapt to in order to serve our clients. We also have new team members joining the team and processes that we are improving on. I've learned to embrace and love these changes because it means there is opportunity for growth. Have you entered a new season recently? What indicators do you feel when that happens?
While social media, at its core, is supposed to be While social media, at its core, is supposed to be SOCIAL, you also want to make sure that you are encouraging followers to take the next steps with you, from leaving a review, sharing your message, and ultimately buying your products or services. In order to do that, you have to have a social media funnel. And in order to get people into the funnel, you need to have some sort of lead generation tool - what we call a lead magnet. Some common mistakes that happen with lead magnets are ... ▫️They are not directly aligned with your services ▫️They are not attractive enough to generate the quantity of leads you need in order to convert ▫️They are a one and done; they deliver but there is no follow up (moving them through the social funnel) Over the last 6 years in business, my lead magnets have changed - from things like a marketing analytics tracker to the steps to create content. My current lead magnet is a 30-minute video walking you through the steps to build out your custom Marketing Roadmap along with a template. If you haven't downloaded it yet, it's the first button in my bio link. Do you have a lead magnet? I'd love to know what it is!
Just a little reminder—you don't have to be ever Just a little reminder—you don't have to be everything to everyone. You can say no. You can walk away when it doesn't feel right. But you DO need to stay focused on the problems you solve for your ideal audience. And you need to be committed to serving them the best way you know how. If you are constantly being authentic, consistently showing up, and engaging in real time, you will see a return on your efforts! What's one thing you consistently do within your business that has paid off over time?
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Grab Your Marketing Roadmap Calendar

Save time with this editable excel version of the calendar shown in the presentation so you can plan out the next 90+ days across all your marketing platforms.

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Building a 90-Day Marketing Roadmap

Download this 30 min free video where Lyndsay dives into the key components of creating a marketing roadmap specific to your business so you can save time, gain clarity, and improve your messaging across all marketing channels.

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Join the Marketing Roadmap Workshop

Get guidance and support building out your marketing roadmap to create momentum and hit your goals with confidence.
October 7th, 12pm - 1:30pm PST

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