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Craig Peters against windows, with text of Holding Yourself and Your Team Accountable

Holding Yourself and Your Team Accountable To Meet Your Business Goals

February 20, 2020

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ellengracemarketing

Supporting Growing Businesses with Marketing Strategies, Content & Execution - Build Awareness & Drives Sales
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LYNDSAY | MARKETING STRATEGIST
Comparison really is the thief of joy and yet it's Comparison really is the thief of joy and yet it's so easy to fall into this trap when it comes to a platform like Instagram. So let's do a little praising here. It's hard to narrow down to just one, but today I'd like to give a shout out to @onlinedrea for all the knowledge and insights she shares on her Savvy Social Podcast. I've been a dedicated listener for over a year, partially because of all the amazing tips and real examples she and her guests share, but also because she is easy to listen to and learn from. So much so that I recently joined a mentorship group that she is hosting and am blown away by all the support and tools she's sharing. If you don't know @onlinedrea or her @savvysocial_school check her out! Who are your favorite industry leaders and why? Tag them below.
If running a business has taught me anything it's If running a business has taught me anything it's the importance in finding time for myself. That self care, really isn't selfish. But it's not always that easy. I'm sure you can relate that there is always something more that you can be doing - client work, changes to your services, someone to reach out to, a new lead magnet idea, an upcoming product launch, employee needs, follow up . . . and so on. Not to mention the craziness that is 2020 and it's never-ending unpredictability. My focus these days is all about seeing the good in something and not striving to always make it better. To choose progress over perfection and to be okay with just being. What are you focusing on these days to stay grounded?
I get so much JOY from creating a marketing plan f I get so much JOY from creating a marketing plan for my clients that helps them SAVE TIME, while CONSISTENTLY staying in front their ideal audience to drive ACTION. I love taking the randomness and inconsistency out of what, where and when to share.... and providing them a FRAMEWORK for fresh blog content, email marketing, social media, and more. Planning gives you the permission to STOP WINGING IT and lets you take a step back and BREATHE. It lets you see the BIGGER PICTURE and make adjustments when needed. It's my FAVORITE PART of being a marketing strategist. HOW ABOUT YOU? What do like most about what you do?
I know looking at data may not be the most fun par I know looking at data may not be the most fun part of running your business. But what is fun is the confidence you feel knowing you are running a smart business. I'm here to tell you that you can have a solid understanding of what's happening in your business without having to geek out on spreadsheets all day. While it is important to take a deeper dive into the numbers every now and then to really get into the details, I find that a quick check-in every week can help you stay on track without burning a ton of time. Here's a few things that are important to look at on each main platform: . ▫️ Social - Major outliers in engagement on posts, high and low ▫️ Email - New email subscribers & open rates ▫️ Customers - New customers or discovery calls ▫️ Website - Changes in traffic volume and sources ▫️ Sales - Vs. last year or forecast Do you agree a quick check in each week is important?
You know how important is to stay top of mind to y You know how important is to stay top of mind to your audience. But when you are growing your business, it can be hard to keep up with “all the things”. So when it comes to your marketing, I'd love to know where are you getting stuck? Is it with . . . A. Strategy & Planning B. Content Creation C. Engagement & Growth D. Consistent Execution E. Understanding ROI F. Something else? All of the above? Thanks for sharing!
Hi! I see some new faces out there. My name is L Hi! I see some new faces out there. My name is Lyndsay and I'm a digital marketing strategist committed to helping growing businesses like yours reduce the overwhelming feeling you have around your marketing. What I love about marketing is the focus on the customer and the ability to be creative. But I must confess, I am really a 'numbers girl' at heart. Give me your sales data, customer info and marketing analytics and I'm ready to create a custom plan for your growing business! If I'm not working on client plans or supporting my small but mighty team, you'll find me on the Peloton, hanging out with my family and friends or outside in nature (usually in Flagstaff, AZ where we live). The best way to connect with me is to download our free guide to 30 days of marketing, OR schedule a free 30min discovery call today! I want to get to know you. Please introduce yourself in the comments below or just say hello! . @lyndsclements

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