A marketing plan isn’t a true plan unless you have specific goals in mind that you are striving to reach. As you move forward with your marketing plan, you’ll need a clear purpose in order
When people think about marketing their businesses online, the first thing they usually think of is social media. While social networking sites can yield great results, you have limited control over your reach (think algorithm).
Reach More People by Keeping It Real! Business owners large and small utilize Instagram to build relationships. Whether you are posting every day or every week, you’re likely seeing some levels of engagement with your
Are You Spending Your Marketing Dollars Wisely? Business owners spend thousands of dollars on marketing every year and the way you spend your money should be strategic, driving your best customers to your website. Many
Creating Trust Through Your Marketing One of the keys to running a successful business, is to build relationships with your customers and clients. Nobody wants to do business or buy products from someone they don’t
What goes into a good marketing strategy? We have been conditioned to believe that marketing your products or services is to simply make people aware of them and convince them to buy. But marketing is
Using key performance indicators to calculate value, cost, and the best marketing channels for your business! If an investor approached you, let’s say someone from Shark Tank, and asked you some fundamental questions about your
Gain clarity on your audience, your strategy, and find out what works! What exactly is digital marketing? I hear this question quite often when people ask me what we do here at Ellen Grace Marketing. In
Here are 3 things we look at when it comes to sales, and specifically what we look for to identify what’s working and where there are opportunities to prioritize.